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All HBS Web
(608)
- People (2)
- News (145)
- Research (164)
- Multimedia (6)
- Faculty Publications (82)
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- 29 Apr 2019
- Research & Ideas
Is the Digital Age Making Us Petty?
receiving $2.56 for a cup of coffee or 26 minutes to catch up with a friend carries more weight, in terms of relationship harm, than being shortchanged or only given 20 minutes. “Between someone who gives $5.99 and someone who gives $5,...
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by Kristen Senz
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
helped raise equity for two retail food chains, Café Coffee Days and Barista. "It's possible to adapt successful U.S. strategies to India," said Raheja, "but you need a sustainable competitive advantage to survive."...
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- 17 Jun 2014
- First Look
First Look: June 17
awareness, and client care. Purchase this case: http://hbr.org/product/goldman-sachs-anchoring-standards-after-the-financial-crisis/an/514020-PDF-ENG Harvard Business School Case 414-065 Green Mountain Coffee Roasters, Inc.: Taking on...
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Sean Silverthorne
- 04 Dec 2012
- Research & Ideas
Book Excerpt: Harder Than I Thought
high-fiber grain. Sipping coffee to clear his throat, he adjusted the reading glasses he'd begun using last week and couldn't quite get used to, without shifting attention from the editorial he'd just come across in the business section...
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- 25 Jan 2000
- Research & Ideas
Strategic Alliances
alliances, however, start from the top; sometimes they spring from sheer happenstance. The CARE-Starbucks relationship, for example, began when a CARE regional officer bought a cup of Starbucks coffee and noticed that the two...
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by Nancy O. Perry
- 11 Jan 2011
- First Look
First Look: Jan. 11
areas. Nestlé, for example, redesigned its coffee procurement processes, working intensively with small farmers in impoverished areas who were trapped in a cycle of low productivity, poor quality, and environmental degradation. Nestlé...
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Sean Silverthorne
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson the first African American to make the Forbes 400 list of richest Americans....
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Sean Silverthorne
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Starbucks Coffee Company; and Michael Dell—all successfully navigated the transition from "garage" to global business. ... No Detail Too Small All three of them made that transition very successfully, but my research suggests it...
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by Martha Lagace
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt...
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by Michael Blanding
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer DataUse It
he knows he has to do something—for example, pull staff members off other jobs so they can help check people out, or offer free coffee to everyone who's standing in line." Familiarity with the aggregated survey data, in other words,...
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by Jean Ayers
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
work entirely differently when dealing with people as opposed to objects. "You have to monitor people more than other things," she says. "As an extreme example, I don't have to worry about that coffee cup unless you pick it up and throw...
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by Carmen Nobel
- 18 May 2010
- First Look
First Look: May 18
case:http://cb.hbsp.harvard.edu/cb/product/310060-PDF-ENG Tremblant Capital Group Robin GreenwoodHarvard Business School Case 210-071 Brett Barakett, CEO and founder of Tremblant Capital Group, a New York-based hedge fund, must decide what to do with his fund's...
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Martha Lagace
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
cup of Starbucks coffee. A systematic getting-acquainted process began formally in 1991, when Starbucks was a young, $20 million coffee retailer and CARE was a well-known, forty-five-year old international relief and development...
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by James Austin
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
it would be different.” An experimental field study was born. Yelp agrees to run free ads The genesis of the advertising project came while Luca was having coffee with Geoff Donaker, then COO of Yelp. Yelp, which hosts consumer reviews of...
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- 21 Mar 2011
- Research & Ideas
Are We Thinking Too Little, or Too Much?
example of choosing a favorite hangout because of the quality of the coffee and the ambience at a particular coffeehouse, as opposed to stumbling into a café on a very cold day when any hot drink would seem delicious—yet coming to believe...
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by Carmen Nobel
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an...
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- 16 Sep 2014
- First Look
First Look: September 16
risk-return trade-off. Purchase this case: http://hbr.org/product/molycorp-morgan-brother-s-reverse-convertible-notes-c/an/215002-PDF-ENG Harvard Business School Case 314-068 Starbucks Coffee Company: Transformation and Renewal This case...
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Sean Silverthorne
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
coffee drink sold from a vending machine. Where do we compete? "What should a company's global footprint look like? How should it allocate resources across countries?" Collis asks. In the eternal battle between Coke and Pepsi, should...
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by Julia Hanna
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
algorithm using Google Streetview), we find that gentrifying neighborhoods tend to have growing numbers of local groceries, cafés, restaurants, and bars, with little evidence of crowd-out of other types of businesses. For example, the entry of a new View Details
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Dina Gerdeman
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate. Purchase this case:...
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Sean Silverthorne