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- All HBS Web
(146)
- News (27)
- Research (102)
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Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
works. This course tackles a critical yet often overlooked question: How do you sustain and expand a product or service’s impact over time, rather than just launching “the next big thing”? Educational Objectives: Drawing on the spirit of former View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
Rings'—capital T, capital R—are arguably one of the most recognized brand symbols in the world. By definition, companies want to cobrand with the Olympics, at least when they aren't laden with problems. Big names such as Coca-Cola (an... View Details
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
risk: following his heart, he left a lucrative corporate career to pursue a long-standing dream. In Baron's case, the pull was toward writing, and the risk so far has paid off. After achieving success in marketing and general management with View Details
Keywords: Eileen K. McCluskey
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico, China, and India. The case... View Details
Keywords: Martha Lagace
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
instructions to work with the community. This is an interesting dimension of globalization that calls for further study: multinationals transfer not only their technology, but also their values and social policies. María Marta Llosa, external relations manager of View Details
- 01 Jun 2007
- News
Up from the Ashes
As a teacher at Harvard, Schumpeter soon became a campus “character” — not an eccentric but certainly no conventional professor. As Schumpeter’s former student and Nobel laureate Paul Samuelson put it, “The America of Mickey Rooney and View Details
- 07 Apr 2015
- First Look
First Look: April 7
needed. A partnership with the Coca-Cola Company helped Kamen to pilot distribution of the Slingshot in low-access regions. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514007-PDF-ENG View Details
Keywords: Sean Silverthorne
- 12 Sep 2006
- First Look
First Look: September 12, 2006
Case 706-447 Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams.... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
Marketing and innovation produce results; all the rest are costs." Warren Buffett, America's most celebrated investor, has religiously invested in companies with strong brand names such as Coca-Cola and American Express. To this day,... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal.... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
found that the underlying organizational principles run contrary to the conventional procedures of the blue-chip marketers like Procter & Gamble and The Coca-Cola Company, companies that other companies typically imitate. These... View Details
Keywords: by Manda Salls
- 26 Jul 2016
- First Look
July 26, 2016
case: https://cb.hbsp.harvard.edu/cbmp/product/516105-PDF-ENG Harvard Business School Case 616-063 Coca-Cola in Vietnam No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/616063-PDF-ENG Harvard Business... View Details
Keywords: Sean Silverthorne
- 10 Nov 2015
- First Look
November 10, 2015
Coca-Cola Company, The Salud Mesoamerica 2015 Initiative, and PepsiCo. The case concludes by positing questions the ORP would face moving forward such as incentives, metrics, restructuring to serve the private sector, and mechanisms for... View Details
Keywords: Sean Silverthorne
- 16 Feb 2016
- First Look
February 16, 2016
iPhone 6, iPhone 6 Plus, iPad Air 2, and iPad mini 3. By March 2015, Apple Pay was accepted in 700,000 retail locations including Coca-Cola vending machines. "We are the fastest adopted mobile payment service by a long shot,"... View Details
Keywords: Sean Silverthorne
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
both those you might expect, such as NASCAR, and some that are more surprising, such as Sallie Mae. And slowly, larger advertisers like Coca-Cola have entered the market. “I still have to explain what esports is sometimes, but then I tell... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products... View Details
- 12 Aug 2002
- Op-Ed
Using Big Business to Fight Poverty
hope of change; examples include Coca-Cola in Venezuela, Intel in Costa Rica, and Land O'Lakes International, Cisco, BP, and IBM in many countries. These are the kinds of initiatives that the WDC would undertake and encourage. With... View Details
Keywords: by George C. Lodge
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and why a former tech entrepreneur... View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
known as the abnormal earnings) valuation approach. Students are asked to provide a valuation of Coca-Cola Company using the residual income valuation methodology and understand how it maps into the discounted cash flow method. Students... View Details
Keywords: Sean Silverthorne