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Publications

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  • All HBS Web  (241)
    • News  (34)
    • Research  (180)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (89)

Show Results For

  • All HBS Web  (241)
    • News  (34)
    • Research  (180)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (89)
← Page 7 of 241 Results →
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

associate Arthur McCaffrey. It's also one they are passionate about and determined to solve. As they write in a new working paper that they're preparing for an academic journal, there are more than three billion people in the world who may be View Details
Keywords: by Martha Lagace
  • Profile

Enrico Ferrari

technology, he spent nights and weekends learning how to code; soon, he started developing his own algorithms to scale and automate digital marketing campaigns, a skill he applied to successfully expand a classifieds business into fifteen... View Details
Keywords: Tech
  • 14 Jan 2020
  • Research & Ideas

The Business Case for Becoming a Jack-of-All-Trades

codes each paper with one of 51 different research categories—including aerospace, imaging, and robotics. For each scientist, Nagle and Teodoridis were able to classify their degree of specialization by determining how many different... View Details
Keywords: by Michael Blanding
  • 10 Nov 2003
  • Research & Ideas

Globalization: The Strategy of Differences

enterprise has shown that there are fundamental tensions between pursuing scale economies and playing the spreads. (See the table "Conflicting Challenges.") The data indicate that there is some merit to classifying companies... View Details
Keywords: by Pankaj Ghemawat
  • 25 Jul 2005
  • Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

and the socially clueless. Still, people in an organization can be roughly classified using a simple matrix. Our research showed (not surprisingly) that, no matter what kind of organization we studied, everybody wanted to work with the... View Details
Keywords: by Tiziana Casciaro & Miguel Sousa Lobo
  • Web

Launching Tech Ventures | HBS Online

Startupland Racial Bias in Startupland Ethical Considerations in Startupland Featured Exercises Classify VC questions and craft responses to minimize the effect of gender biases Create an impact statement summarizing how you hope to... View Details
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

be classified into five segments: innovators, early adopters, early majority, late majority, and laggards. Each of the five segments has its own behavioral and demographic characteristics, with varying levels of uncertainty about the... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

property owners who wanted to rent out their properties. Where could they find this kind of information? A large number of owners had already posted their properties on a popular online classified website, Craigslist. Airbnb founders... View Details
Keywords: by Martha Lagace
  • 01 Jun 2011
  • News

HBS Entrepreneurship at a Glance

50. That’s how many years HBS has been researching and teaching entrepreneurship. It’s also the percentage of the School’s alumni who classify themselves as entrepreneurs ten to fifteen years after graduation. Among those who have founded... View Details

    Harry Chandler

    Times led all other American newspapers in advertising space and amount of classified ads. Under Chandler’s leadership, the Times was also the first newspaper in the country to establish a personnel department, and one of the first to... View Details
    Keywords: Publishing & Print Media
    • 01 Dec 2001
    • News

    Teens and Magazines: Where There's Smoke, There's Advertising

    cigarette advertising in 38 magazines. Cigarette brands were defined as "youth" brands if they were smoked by more than 5 percent of the smokers in eighth, tenth, and twelfth grades; magazines were classified as "youthoriented" if at... View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services; Advertising, Public Relations, and Related Services; Professional Services
    • 01 Dec 2002
    • News

    Extra! Extra! Newspapers Miss the Story

    their high-margin business of print classifieds with the lower-margin business of online classifieds,” Gilbert told Editor & Publisher. “If that's all they're doing with their online operations, we'd suggest that they shut them down... View Details
    • 23 May 2011
    • Op-Ed

    Leading and Lagging Countries in Contributing to a Sustainable Society

    median between High and Low. Sustainable Or Unsustainable? Based on this analysis we were able to classify countries, for each of environmental and social performance metrics, into the following categories: In Sustainable countries—such... View Details
    Keywords: by Robert G. Eccles & George Serafeim
    • 01 Jun 2014
    • News

    Research Brief: Capitol Gains

    representatives from the 101st to 110th Congresses. After assessing the main purpose of each bill and classifying each according to 49 industry categories, they watched how legislators voted when their home state's GDP was significantly... View Details
    Keywords: Garry Emmons; Finance; Executive, Legislative, and Other General Government Support; Government
    • 01 Sep 2008
    • News

    Reality to News Biz: Drop Dead

    Good luck with that. Industry fundamentals are corroding so rapidly that they will eat through even the noblest of cross-financing oblige. Newspapers, for one, are seeing the wholesale kneecapping of each ad driver, from classifieds to... View Details
    Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Information
    • 22 Jan 2001
    • Research & Ideas

    Control Your Inventory in a World of Lean Retailing

    Manufacturers generally classify products in terms of broad product lines, developing a single marketing strategy and production plan for each line. That makes sense for marketing, but it's a mistake for production. Different SKUs... View Details
    Keywords: by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond & David Weil; Consumer Products
    • 01 Apr 1998
    • News

    Short Takes

    Shanghai and Dartmouth's Tuck School, argue that Chinese enterprises are characterized by a unique organizational culture and climate. The authors classified corporate culture according to four types: entrepreneurial, bureaucratic,... View Details
    Keywords: Garry Emmons and Caroline Chauncey
    • Web

    2.1.2 Using ChatGPT & Artificial Intelligence (AI) Tools | MBA

    make sure they understand any limitations on such use before using this technology. In using ChatGPT or other generative AI tools, students must be aware of their limits and apply best practices to their use: Protect confidential data: Students should not enter data... View Details
    • Fast Answer

    Black Business Leaders and Entrepreneurship

    classified by the industry of the establishment. Mapping Tools Business Analyst Online - Identify U.S. business and... View Details
    • 01 Mar 2014
    • News

    3-Minute Briefing: Frank Blethen (PMD 35, 1978)

    sister. MY FIRST JOB was as a copyboy in the classified ad department. Our brand-new technology was 60 women on IBM Selectric typewriters. I would go around every few minutes to pick up their copy and take it to the composing room to be... View Details
    Keywords: Hanna, Julia; Seattle Times Company; News, Library, Internet, and Other Services; Information; Publishing Industries (except Internet); Information; Information
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