Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,380) Arrow Down
Filter Results: (1,380) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,887)
    • People  (2)
    • News  (340)
    • Research  (1,380)
    • Events  (11)
    • Multimedia  (3)
  • Faculty Publications  (831)

Show Results For

  • All HBS Web  (1,887)
    • People  (2)
    • News  (340)
    • Research  (1,380)
    • Events  (11)
    • Multimedia  (3)
  • Faculty Publications  (831)
← Page 7 of 1,380 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • August 2019 (Revised February 2020)
  • Teaching Note

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie John and Mitch Weiss
Email mking@hbs.edu for a courtesy copy.

The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives... View Details
Keywords: Privacy; Privacy By Design; Privacy Regulation; Platforms; Data; Data Security; Behavioral Science; Analytics and Data Science; Safety; Entrepreneurship; Business and Government Relations; Consumer Behavior; Digital Platforms
Citation
Purchase
Related
John, Leslie, and Mitch Weiss. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Teaching Note 820-023, August 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • 2002
  • Chapter

Digital Marketing Communication

By: J. A. Deighton and Patrick Barwise
Keywords: Marketing Communications; Digital Marketing; Internet and the Web
Citation
Related
Deighton, J. A., and Patrick Barwise. "Digital Marketing Communication." In Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan. New York: John Wiley & Sons, 2002.
  • October 2007
  • Article

The Art of Designing Markets

By: Alvin E. Roth
Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by... View Details
Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web
Citation
Find at Harvard
Related
Roth, Alvin E. "The Art of Designing Markets." Harvard Business Review 85, no. 10 (October 2007): 118–126.
  • 12 Nov 2008
  • Research & Ideas

The Marketing of a President

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the... View Details
Keywords: by John Quelch
  • 13 Feb 2006
  • Research & Ideas

The Hidden Market for Babies

reproductive medicine have indeed created a market for babies, a market in which parents choose traits, clinics woo clients, and specialized providers earn millions of dollars a year. In this market,... View Details
Keywords: by Manda Salls; Biotechnology; Health; Technology
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

benefit merchants through advertising, simply by informing consumers of a merchant's existence via e-mail. For some merchants, the benefits of offering discount vouchers are sharply reduced if individual customers buy multiple vouchers. As a View Details
Keywords: Re: Multiple Faculty; Technology
  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
Citation
Educators
Purchase
Related
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

Internet has spawned many two-sided platforms, and all the software platforms that run our computers, PDAs, and mobile phones have only emerged recently. Q: You note in your research that in many multi-sided markets, one side of the View Details
Keywords: by Sean Silverthorne; Technology
  • April 2012
  • Case

Novozymes: Cracking the Emerging Markets Code

By: Krishna G. Palepu and Karol Misztal
In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme... View Details
Citation
Educators
Purchase
Related
Palepu, Krishna G., and Karol Misztal. "Novozymes: Cracking the Emerging Markets Code." Harvard Business School Case 112-084, April 2012.
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

where the product is predominantly "digital," the Internet can replace traditional channels at a fraction of the cost. One has to be nuanced about the possibilities provided by the Internet. The selection of the View Details
Keywords: by Sean Silverthorne
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

linguistic groups in emerging markets also affects foreign investors. In Malaysia, for instance, foreign companies should enter into joint ventures only after checking if their potential partners belong to the majority Malay community or... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research associate Katherine E. Jocz see... View Details
Keywords: by Sean Silverthorne
  • August 2018 (Revised October 2020)
  • Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
Citation
Educators
Purchase
Related
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
  • August 2009 (Revised August 2010)
  • Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
Citation
Educators
Purchase
Related
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

several levels—across countries, across products, across marketing mix elements, across different vehicles within a marketing mix element (e.g., TV versus Internet for... View Details
Keywords: by Sean Silverthorne
  • March 2022
  • Case

DealShare: Social E-Commerce for the Indian Mass Market

By: Krishna G. Palepu and Malini Sen
Launched in September 2018, e-retail startup DealShare has created a tech-enabled model for the Indian mass market that allows customers to buy together, save money on good quality goods, and at the same time have fun. It targets customers who are still getting used to... View Details
Keywords: Business Model; Disruption; Trends; Talent and Talent Management; Customer Focus and Relationships; Value; Cost vs Benefits; Value Creation; Internet and the Web; India
Citation
Educators
Purchase
Related
Palepu, Krishna G., and Malini Sen. "DealShare: Social E-Commerce for the Indian Mass Market." Harvard Business School Case 322-099, March 2022.
  • 2013
  • Chapter

The Design of Online Advertising Markets

By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web
Citation
Read Now
Related
Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
  • October 2004 (Revised July 2013)
  • Case

Making China Beautiful: Shiseido and the China Market

By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan
Citation
Educators
Purchase
Related
Jones, Geoffrey G., Akiko Kanno, and Masako Egawa. "Making China Beautiful: Shiseido and the China Market." Harvard Business School Case 805-003, October 2004. (Revised July 2013.)
  • February 2018
  • Article

Auctions versus Posted Prices in Online Markets

By: Liran Einav, Chiara Farronato, Jonathan Levin and Neel Sundaresan
Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices. We model the choice between auctions and posted prices as a trade-off between competitive price discovery and convenience. Evidence from eBay fits the... View Details
Keywords: Internet and the Web; Auctions; Price
Citation
Find at Harvard
Read Now
Related
Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan. "Auctions versus Posted Prices in Online Markets." Journal of Political Economy 126, no. 1 (February 2018): 178–215.
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

creating new marketplaces and new Internet services, etc. What's happened, though, is that the market caps have gotten so astronomical that everybody wants a piece of the action. As a result, the View Details
Keywords: by Staff; Web Services; Technology
  • ←
  • 7
  • 8
  • …
  • 68
  • 69
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.