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- Faculty Publications (23)
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- All HBS Web (403)
- Faculty Publications (23)
- 01 Mar 2014
- News
Generation Next
something my parents use." Under her tenure, Godrej has been reinventing and relaunching products that millions of Indians use—inexpensive insect repellent—and aspire to buy—hair dyes and car aerosol. Nisa's aesthetic, what she calls... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
attractive. Why? The reason might be an increasing willingness on the part of consumers to identify with the underdog. In today's economically difficult times, it appears, underdog brands are gaining psychological, and real, power in the... View Details
Keywords: by Martha Lagace
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
treats market share as the result of building better cars more cheaply than its competitors, and not as an objective in and of itself. Its globalization has actually been driven by a complex array of coordination mechanisms across... View Details
Keywords: by Martha Lagace
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
through the entire economy. So, it's not just a day about football. It's a day about consumption. Kenny: Awesome. When did the ads start to become kind of their own phenomenon? At some point, we must've turned a corner where the ads became View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
remembers perching with a friend atop the backseat of his father's 1969 red Camaro convertible while Levitt zigzagged the car through the streets of Belmont. "That was part of who he was and his... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
21 years. Nowitzki refined his skills by breaking them down into their component parts and focusing intently on the elements that needed improvement—not just practicing jump shots, but watching videos and breaking down the movements and... View Details
- 15 Mar 2019
- News
A Model of Drive and Impact
Pablo Fernandez Alvarez (GMP 17, 2014) is cofounder of Clicars, an e-commerce platform in Spain that allows users to buy and finance refurbished cars hassle-free. In this interview, Fernandez explains the business model, the reasons... View Details
- 01 Dec 2011
- News
A Deal on Wheels
CarLotz Guys: Ready to sell your car for you in a new, hassle-free way. Photo courtesy CarLotz Last April, inspired by the recent spike in demand for used cars—as well as a growing number of used-car owners looking to profit from that... View Details
- 01 Mar 2019
- News
Ask the Expert: Auto Pilot
driverless? Is it an advertising space? A connected entertainment center? A personal transportation sanctuary? —Jeff Zeller (MBA 2016) KAPOOR: The internal space will be very different. Up until now, cars have been designed for a scenario... View Details
- 01 Mar 2006
- News
Drive-In Nation
this year, of the millions of cars being churned out in factories all around the world, one of them, unknown and unremarked, will roll off an assembly line and take its place in history. Basking under the hot lights of a showroom, or... View Details
- 01 Mar 2009
- News
Local Customs
ROGERS WITH CONCEPT CAR: “Technology has changed over the past 100 years. We no longer need to build cars the way Henry Ford once did.” Matthew West/Boston Herald Jay Rogers (MBA ’07), whose grandfather once owned the legendary Indian... View Details
- 01 Jun 2013
- News
Engine Charlie
WILSON: Decades in the auto business. Charles Wilson (MBA 1936) came into this world back when Henry Ford was cranking out Model Ts. Unlike those now retired roadsters, Wilson, at 100 years old, is still active in the car business,... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
our spare time so we kill it." I assume he means that we engineer our lives so that we are always busy, thereby avoiding spare time. Aurin Bhattacharjee admonishes us to "moderate our ways and... View Details
Keywords: by James Heskett
- 23 Jan 2015
- Research & Ideas
Oil Price Fallout: What Happens Next?
The last six years have proved just how fluid the international oil market is. And if recent support of the Keystone Pipeline by the U.S. House of Representatives and the Nebraska Supreme Court (which approved the pipeline's path through that state) are any indication,... View Details
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
that makes money. Over the last decade Ford has earned more on car loans than on car sales. You can say that car loans help stimulate car sales,... View Details
- 01 Apr 1996
- News
Stewards of the Seventh Generation
heat-trapping gases such as carbon dioxide that are released into the atmosphere when coal and petroleum products are burned. That same day, the Wall Street Journal reported that in California and Arizona, General Motors would this year begin selling battery-powered... View Details
- 01 Mar 2009
- News
The Case for Studying Financial History
inefficient automobile sector, and we tried to prop it up through the 1970s with tons of money. In the end, it failed, and what’s left of car manufacturing in Britain is almost entirely foreign-owned. — Roger Thompson Related Links Buddy,... View Details
- 01 Sep 2009
- News
Read All About It!
steam-powered cable car in San Francisco in the 1870s inaugurated the era of street railways in urban areas (it also spared horses the burden of pulling heavy loads up and down the city’s steep roads).... View Details
- 01 Sep 2016
- News
Clay Christensen on Competing Against Luck
do not waste. I hope it truly brings predictability to innovation that historically we just have not had before. Why do managers ignore the motivations of their customers? Is part of it because they are now awash with data and fetishize... View Details