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- All HBS Web
(455)
- News (164)
- Research (234)
- Multimedia (2)
- Faculty Publications (78)
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- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
departments within the firm could query it for answers to questions ranging from optimal pricing to product design. What prevents this from materializing? After all, machine learning is delivering self-driving cars and beating human... View Details
Keywords: by Kristen Senz
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
including cars and refrigerators. It has projects in development with GM's OnStar and in cloud computing. In addition, Verizon CEO Lowell McAdam sees small "pots of gold" everywhere in the... View Details
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
treats market share as the result of building better cars more cheaply than its competitors, and not as an objective in and of itself. Its globalization has actually been driven by a complex array of coordination mechanisms across... View Details
Keywords: by Martha Lagace
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
identified by KT’s team include the Internet of Things (including connected cars and smart city/homes), media, health, energy, and security and surveillance, which might provide some quick wins both in terms of revenues and market lead.... View Details
Keywords: Sean Silverthorne
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
According to Danaher, the DBS engine “drives the company through a never-ending cycle of change and improvement: exceptional people develop outstanding plans and execute them using world-class tools to construct sustainable processes,... View Details
- 12 Jun 2012
- First Look
First Look: June 12
Anand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United... View Details
Keywords: Sean Silverthorne
- 22 Nov 2006
- Research & Ideas
CEO Succession: The Case at Ford
needed, that he was able to really make a quite critical decision at IBM, which was to stay as a vertically-integrated company. Q: Now, as they say in Detroit, Mulally is not a car guy. So what does he bring to the table? A: Well, he has... View Details
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
committed to helping others achieve shared goals?" In some situations—a Wall Street trading floor or a car dealership, for example—people are paid on commission, and it doesn't matter if they're committed to helping others. In other... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
the life of the consumer. An important assumption of the perspective developed in this paper is that we can identify what is rational for consumers. There are strong views about the appropriateness of rationality as a criterion. I use... View Details
Keywords: by Max H. Bazerman
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
them. "The market is smaller than we had anticipated," Johnson said. So far, the brand is struggling to gain market share, and Mercedes-Benz has some high costs to recoup. Johnson estimated it cost about $1 billion to develop a... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
disagrees. Key concepts include: Most B2B marketers cannot economically address thousands of small businesses using the traditional direct sales force. If left unattended, individual managers will each do their own ad hoc marketing. B2B marketers are realizing that... View Details
- 03 Feb 2003
- Research & Ideas
Web Services
will drive its adoption of Web services: the movement from proprietary to more commonly used technologies; a shift from mechanical systems to those driven by computer connections; and the development of cars... View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
Among the most popular elective courses at Harvard Business School is Building and Sustaining a Successful Enterprise (BSSE). Developed by Professor Clayton M. Christensen, the course teaches future leaders how to use well-researched... View Details
- 13 May 2014
- First Look
First Look: May 13
"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
Wharton School as well as Columbia Business School’s Oded Netzer and Nachum Sicherman to develop the model that identifies routine users and their value. Not all rides are routines To track how targeting routines may work, the authors... View Details
- 17 Dec 2001
- Research & Ideas
Enterprising Women
Zipcar, which uses the Internet to "make access to cars as easy as getting money from an ATM" has approximately 1,500 member-users and expects to open in Manhattan in early 2002. The network for women isn't as View Details
Keywords: by Julia Hanna
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
that a sizable decline in mortgage payments (up to 50%) induces a significant increase in car purchases (up to 35%). This effect is attenuated by voluntary deleveraging. Borrowers with lower incomes and housing wealth have significantly... View Details
Keywords: Sean Silverthorne
- 06 Jan 2003
- What Do You Think?
China: The Next Big Market Opportunity or the Next Big Bubble?
opportunities and substantial returns on investment of the kind suggested by some are years, perhaps even decades, away. It will require not only caution but also a great deal of patience as barriers to economic development are lowered.... View Details
Keywords: by James Heskett
- 30 Jun 2008
- Research & Ideas
Rethinking Retirement Planning
compression ratios on car engines. Or dual overhead camshafts. What does that mean in terms of what matters to me? Does it get me more gas mileage? In the same sense, what you're really worried about is your standard of living, not what's... View Details