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- All HBS Web
(454)
- News (165)
- Research (232)
- Multimedia (2)
- Faculty Publications (76)
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- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
including cars and refrigerators. It has projects in development with GM's OnStar and in cloud computing. In addition, Verizon CEO Lowell McAdam sees small "pots of gold" everywhere in the... View Details
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
treats market share as the result of building better cars more cheaply than its competitors, and not as an objective in and of itself. Its globalization has actually been driven by a complex array of coordination mechanisms across... View Details
Keywords: by Martha Lagace
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
identified by KT’s team include the Internet of Things (including connected cars and smart city/homes), media, health, energy, and security and surveillance, which might provide some quick wins both in terms of revenues and market lead.... View Details
Keywords: Sean Silverthorne
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
According to Danaher, the DBS engine “drives the company through a never-ending cycle of change and improvement: exceptional people develop outstanding plans and execute them using world-class tools to construct sustainable processes,... View Details
- 12 Jun 2012
- First Look
First Look: June 12
Anand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United... View Details
Keywords: Sean Silverthorne
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
committed to helping others achieve shared goals?" In some situations—a Wall Street trading floor or a car dealership, for example—people are paid on commission, and it doesn't matter if they're committed to helping others. In other... View Details
- 03 Feb 2003
- Research & Ideas
Web Services
will drive its adoption of Web services: the movement from proprietary to more commonly used technologies; a shift from mechanical systems to those driven by computer connections; and the development of cars... View Details
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web... View Details
- 22 Nov 2006
- Research & Ideas
CEO Succession: The Case at Ford
needed, that he was able to really make a quite critical decision at IBM, which was to stay as a vertically-integrated company. Q: Now, as they say in Detroit, Mulally is not a car guy. So what does he bring to the table? A: Well, he has... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
disagrees. Key concepts include: Most B2B marketers cannot economically address thousands of small businesses using the traditional direct sales force. If left unattended, individual managers will each do their own ad hoc marketing. B2B marketers are realizing that... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
Wharton School as well as Columbia Business School’s Oded Netzer and Nachum Sicherman to develop the model that identifies routine users and their value. Not all rides are routines To track how targeting routines may work, the authors... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
them. "The market is smaller than we had anticipated," Johnson said. So far, the brand is struggling to gain market share, and Mercedes-Benz has some high costs to recoup. Johnson estimated it cost about $1 billion to develop a... View Details
- 17 Dec 2001
- Research & Ideas
Enterprising Women
Zipcar, which uses the Internet to "make access to cars as easy as getting money from an ATM" has approximately 1,500 member-users and expects to open in Manhattan in early 2002. The network for women isn't as View Details
Keywords: by Julia Hanna
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
the life of the consumer. An important assumption of the perspective developed in this paper is that we can identify what is rational for consumers. There are strong views about the appropriateness of rationality as a criterion. I use... View Details
Keywords: by Max H. Bazerman
- 13 May 2014
- First Look
First Look: May 13
"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details
Keywords: Sean Silverthorne
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
he was, and wondered why I had asked. Well, I told him of some rules of thumb I have been working on to isolate entrepreneurial opportunities in a recession, and this question was meant as a test for one of the rules. I knew of several new View Details
Keywords: by Martha Lagace
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative consumer-marketing strategies, she is... View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
Among the most popular elective courses at Harvard Business School is Building and Sustaining a Successful Enterprise (BSSE). Developed by Professor Clayton M. Christensen, the course teaches future leaders how to use well-researched... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
that a sizable decline in mortgage payments (up to 50%) induces a significant increase in car purchases (up to 35%). This effect is attenuated by voluntary deleveraging. Borrowers with lower incomes and housing wealth have significantly... View Details
Keywords: Sean Silverthorne