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- All HBS Web
(1,774)
- People (1)
- News (343)
- Research (1,101)
- Events (9)
- Multimedia (11)
- Faculty Publications (592)
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- Article
Putting the 'Relationship' Back into CRM
By: Susan Fournier and Jill Avery
Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details
Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Putting the 'Relationship' Back into CRM." MIT Sloan Management Review 52, no. 3 (Spring 2011): 63–72.
- July 2008 (Revised March 2009)
- Case
elBulli: The Taste of Innovation
By: Michael I. Norton, Julian Villanueva and Luc Wathieu
Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a... View Details
Keywords: Innovation and Invention; Growth and Development Strategy; Marketing Strategy; Creativity; Food and Beverage Industry; Spain
Norton, Michael I., Julian Villanueva, and Luc Wathieu. "elBulli: The Taste of Innovation." Harvard Business School Case 509-015, July 2008. (Revised March 2009.) (Also available in Spanish: 509S01-PDF-SPA.)
- 2015
- Book
Presence: Bringing Your Boldest Self to Your Biggest Challenges
By: Amy Cuddy
We often meet life's challenges with fear and anxiety. We fail to be our best and end up feeling regretful and powerless. In Presence, Amy Cuddy presents a scientifically grounded way to align our speech and nonverbal behavior with our beliefs, abilities, and... View Details
Cuddy, Amy. Presence: Bringing Your Boldest Self to Your Biggest Challenges. New York: Little, Brown and Company, 2015.
- October 2000 (Revised October 2001)
- Case
adM@rt(A)
By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details
Keywords: Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Web Services Industry; Hong Kong
McFarlan, F. Warren, Carin-Isabel Knoop, and David Lane. "adM@rt(A)." Harvard Business School Case 301-046, October 2000. (Revised October 2001.)
- 2022
- Working Paper
Buy Now, Pay Later Credit: User Characteristics and Effects on Spending Patterns
By: Marco Di Maggio, Justin Katz and Emily Williams
Firms offering "buy now, pay later" (BNPL) point-of-sale installment loans with minimal underwriting and low interest have captured a growing fraction of the market for short-term unsecured consumer credit. We provide a detailed look into the US BNPL market by... View Details
- 16 Dec 2002
- Research & Ideas
Mentoring—Using the Voice of Experience
the extent that they understand the bounds of their own knowledge and are really actively seeking to learn, they are more able to learn. SS: As all this great mentoring and coaching takes place in an organization, is there a way to View Details
Keywords: by Sean Silverthorne
- May 1994
- Article
The Work Preference Inventory: Assessing Intrinsic and Extrinsic Motivational Orientations
By: T. M. Amabile, K. G. Hill, B. A. Hennessey and E. M. Tighe
The Work Preference Inventory (WPI) is designed to assess individual differences in intrinsic and extrinsic motivational orientations. Both the college student and the working adult versions aim to capture the major elements of intrinsic motivation (self-determination,... View Details
Keywords: Creativity; Motivation and Incentives; Measurement and Metrics; Higher Education; Employees; Personal Characteristics
Amabile, T. M., K. G. Hill, B. A. Hennessey, and E. M. Tighe. "The Work Preference Inventory: Assessing Intrinsic and Extrinsic Motivational Orientations." Journal of Personality and Social Psychology 66, no. 5 (May 1994): 950–967.
- February 1997
- Case
Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A) (Abridged)
A large, lucrative power plant is negotiated for construction/operation by an American power company in India's evolving privatized power sector. The process of incorporating the project is captured in this case. The American company will own and operate the plant in... View Details
Keywords: Factories, Labs, and Plants; Transition; Energy Generation; Construction; Cross-Cultural and Cross-Border Issues; Emerging Markets; Negotiation Process; Production; Privatization; Energy Industry
Wells, Louis T., Jr. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A) (Abridged)." Harvard Business School Case 797-085, February 1997.
- March 2006
- Background Note
Strategic Compliance Management
Explains the construct of strategic compliance management (SCM) and asserts that managers and their firms can perform more effectively, that is, create or capture more value or better manage risk, when they comply with applicable laws, search for innovation... View Details
Bagley, Constance E. "Strategic Compliance Management." Harvard Business School Background Note 806-173, March 2006.
- 2017
- Article
Self-Managing Organizations: Exploring the Limits of Less-Hierarchical Organizing
By: Michael Y. Lee and Amy C. Edmondson
Fascination with organizations that eschew the conventional managerial hierarchy and instead radically decentralize authority has been longstanding, albeit at the margins of scholarly and practitioner attention. Recently, however, organizational experiments in radical... View Details
Keywords: Self-Managed Organizations; Self-Managed Teams; Self-organizing Systems; Self-managing Organizations; Flat Organization; Decentralization; Organization Design; Non-hierarchical Organizations; Less-hierarchical Organizing; Organizational Structure; Organizational Design; Research
Lee, Michael Y., and Amy C. Edmondson. "Self-Managing Organizations: Exploring the Limits of Less-Hierarchical Organizing." Research in Organizational Behavior 37 (2017): 35–58.
- March 2002 (Revised June 2005)
- Case
AOL Time Warner, Inc.
By: Stephen P. Bradley and Erin Sullivan
AOL Time Warner, which has been billed as the "first fully integrated media and communications company of the Internet Century," raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how... View Details
Keywords: Mergers and Acquisitions; Internet and the Web; Value Creation; Organizational Culture; Consolidation; Change Management; Telecommunications Industry; Media and Broadcasting Industry; United States
Bradley, Stephen P., and Erin Sullivan. "AOL Time Warner, Inc." Harvard Business School Case 702-421, March 2002. (Revised June 2005.)
- Article
Turning Waste into By-Product
By: Deishin Lee
This paper studies how a firm can create and capture value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly produced.... View Details
Keywords: Value Creation; Innovation and Invention; Cost Management; Opportunities; Market Participation; Framework; Profit; Competition; Wastes and Waste Processing; Product; Business Processes
Lee, Deishin. "Turning Waste into By-Product." Manufacturing & Service Operations Management 13, no. 1 (Winter 2011).
- November 2002
- Case
Siemens ShareNet: Building a Knowledge Network
By: Alan D. MacCormack, Sven Volpel and Kerry Herman
Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge and experience of Siemen's many dispersed sales and marketing units around the globe, making it available to all.... View Details
Keywords: Cost Management; Investment Return; Revenue; Knowledge Acquisition; Knowledge Management; Sales
MacCormack, Alan D., Sven Volpel, and Kerry Herman. "Siemens ShareNet: Building a Knowledge Network." Harvard Business School Case 603-036, November 2002.
- July 2004 (Revised September 2005)
- Case
Novell: Open Source Software Strategy
Describes Novell's open source software strategy and the business environment in which it has arisen. Introduces open source software and strategies based on open source and offers opportunities to discuss IT strategy, IT management, and organizational change. One key... View Details
Keywords: Organizational Change and Adaptation; Value Creation; Strategy; Open Source Distribution; Information Technology; Applications and Software; Intellectual Property; Information Technology Industry
Austin, Robert D. "Novell: Open Source Software Strategy." Harvard Business School Case 605-009, July 2004. (Revised September 2005.)
- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- August 2005 (Revised April 2006)
- Case
Kemps LLC: Introducing Time-Driven ABC
By: Robert S. Kaplan
Kemps is making a strategy shift: from being focused on fulfilling customer requests to becoming the best cost dairy producer in the industry. Its existing manufacturing cost system, however, fails to capture the costs associated with handling special flavors, small... View Details
Keywords: Activity Based Costing and Management; Customer Relationship Management; Cost Accounting; Managerial Roles; Cost Management; Earnings Management; Business Strategy; Time Management; Growth and Development Strategy; Management Teams; Decisions; Food and Beverage Industry
Kaplan, Robert S. "Kemps LLC: Introducing Time-Driven ABC." Harvard Business School Case 106-001, August 2005. (Revised April 2006.)
- April 2010 (Revised June 2011)
- Background Note
Television Competes for a Digital Audience
By: Stephen P. Bradley and Nancy Bartlett
In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details
Bradley, Stephen P., and Nancy Bartlett. "Television Competes for a Digital Audience." Harvard Business School Background Note 710-476, April 2010. (Revised June 2011.)
- 2024
- Working Paper
Finance Without Exotic Risk
By: Pedro Bordalo, Nicola Gennaioli, Rafael La Porta and Andrei Shleifer
We address the joint hypothesis problem in cross-sectional asset pricing by using measured analyst expectations of earnings growth. We construct a firm-level measure of Expectations Based Returns (EBRs) that uses analyst forecast errors and revisions and shuts down any... View Details
Bordalo, Pedro, Nicola Gennaioli, Rafael La Porta, and Andrei Shleifer. "Finance Without Exotic Risk." NBER Working Paper Series, No. 33004, September 2024.
- 2018
- Working Paper
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 7 The Value Structure of Technologies, Part 2: Technical and Strategic Bottlenecks as Guides for Action
The purpose of this chapter is to present analytic tools based on functional maps that can be used to identify investment opportunities and to formulate strategy in large, evolving technical systems. I argue that the points of value creation and value capture in a... View Details
Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 7 The Value Structure of Technologies, Part 2: Technical and Strategic Bottlenecks as Guides for Action." Harvard Business School Working Paper, No. 19-042, October 2018.
- December 1998 (Revised February 2003)
- Case
Trilogy (A)
Trilogy is a rapidly growing company that is taking a highly unusual approach to capturing an enterprise software market (the "selling chain") that is also the target of much larger competitors. The case offers students an opportunity to assess the company's methods,... View Details
Keywords: Business or Company Management; Competition; Growth Management; Business Growth and Maturation; Software; Web Services Industry
Austin, Robert D. "Trilogy (A)." Harvard Business School Case 699-034, December 1998. (Revised February 2003.)