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Publications

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  • All HBS Web  (1,358)
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    • News  (520)
    • Research  (683)
    • Events  (3)
    • Multimedia  (27)
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Show Results For

  • All HBS Web  (1,358)
    • People  (1)
    • News  (520)
    • Research  (683)
    • Events  (3)
    • Multimedia  (27)
  • Faculty Publications  (406)
← Page 7 of 1,358 Results →
  • June 2015 (Revised November 2016)
  • Case

2012 Obama Campaign: Learning in the Field

By: Leonard A. Schlesinger and Jason Gray
The development and utilization of an intentional Field learning strategy developed for the Obama for President campaign in 2012 following an after action Review calling for it after the 2008 elections View Details
Keywords: Training; Political Campaigns; Learning Organizations; Learning; Political Elections; Organizational Change and Adaptation; United States
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Schlesinger, Leonard A., and Jason Gray. "2012 Obama Campaign: Learning in the Field." Harvard Business School Case 315-127, June 2015. (Revised November 2016.)
  • 12 Feb 2016
  • News

Fast Fashion: Livia Firth Takes A Stand, Encouraging Eco-Conscious Clothing With #30Wears Campaign

  • 14 Mar 2010
  • News

Bhagwan Chowdhry's FAB Campaign Aims to Put $100 in Bank Account for Every Baby

  • March 2018
  • Book Review

Review of Roaring Metropolis: Businessmen's Campaign for a Civic Welfare State, by Daniel Amsterdam

By: Laura Phillips Sawyer
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Phillips Sawyer, Laura. "Review of Roaring Metropolis: Businessmen's Campaign for a Civic Welfare State, by Daniel Amsterdam." Enterprise & Society 19, no. 1 (March 2018): 231–234.
  • 9 Dec 2005
  • Keynote Speech

Accountable Leadership: Preparing Students for a New Era." Speaker. "Harvard Busienss School Campaign Celebration

By: Lynn Paine
Keywords: Leadership; Teaching
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Paine, Lynn. Accountable Leadership: Preparing Students for a New Era." Speaker. "Harvard Busienss School Campaign Celebration. Harvard Business School Campaign Celebration, Boston, MA, December 9, 2005.
  • 01 Jun 2014
  • News

What’s Next

innovation in higher education. How does HBS deal with the risks and opportunities of disruptive innovation for its own long-term development? Ha Xuan Trung (MBA 1978), Brookline, Massachusetts More About The HBS Campaign Investing In... View Details
Keywords: HBS Campaign; Colleges, Universities, and Professional Schools; Educational Services
  • May 2022
  • Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
  • 08 Oct 2014
  • News

Making a Difference

Print this PDF, write your message, snap your high-res photo, and share it on Twitter (@HBSalumni) or Instagram using the hashtag #HBSMakingADifference. Be sure to tell us your name, program, and graduation year. Follow @HBSAlumni on Instagram Follow @HBSAlumni on... View Details
Keywords: The Harvard Campaign
  • Web

Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
  • June 2017 (Revised August 2018)
  • Supplement

Making Target the Target: Boycotts and Corporate Political Activity (B)

By: Nien-hê Hsieh and Victor Wu
Supplements the (A) Case. View Details
Keywords: Campaign Finance Reform; Corporate Political Activity; Lobbying; LGBTQ; Campaign Contributions; Campaign Finance; Retail; Shareholder Activism; Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
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Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity (B)." Harvard Business School Supplement 317-131, June 2017. (Revised August 2018.)
  • summer 1994
  • Article

Kindling a Flame under Federalism: Progressive Reformers, Corporate Elites, and the Phosphorous Match Campaign of 1909-12

By: David A. Moss
Keywords: Government and Politics; History
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Moss, David A. "Kindling a Flame under Federalism: Progressive Reformers, Corporate Elites, and the Phosphorous Match Campaign of 1909-12." Business History Review 68, no. 2 (summer 1994): 244–275.
  • May 2021
  • Supplement

Paul Levy: Confronting a 'Corporate Campaign' (B)

By: James K. Sebenius and Isaac Silberberg
Paul Levy, CEO of the Beth Israel Deaconess Medical Center hospital is faced with a formidable negotiation campaign to unionize staff at BIDMC. Armed only with his personal blog, does Paul stand a chance against the union's multi-million dollar organizing budget? View Details
Keywords: Healthcare; Healthcare Industry; Hospital Management; Unions; Negotiation Campaign; Blog; Health Care and Treatment; Labor; Labor Unions; Labor and Management Relations; Negotiation; Strategy; Social Media; Health Industry; Massachusetts; United States
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Sebenius, James K., and Isaac Silberberg. "Paul Levy: Confronting a 'Corporate Campaign' (B)." Harvard Business School Supplement 921-011, May 2021.
  • 2022
  • Working Paper

Addressing Vaccine Hesitancy: Experimental Evidence from Nine Countries during the COVID-19 Pandemic

By: Vincenzo Galasso, Vincent Pons, Paola Profeta, Michael Becher, Sylvain Brouard and Martial Foucault
Millions of people refuse COVID-19 vaccination. Using original data from two surveys in nine OECD countries, we analyze the determinants of anti-vax intentions in December 2020 and show that half of the anti-vax individuals were vaccinated by summer 2021. Vaccinations... View Details
Keywords: COVID-19; Vaccination; Vaccine Hesitancy; Information Campaigns; Health Pandemics; Behavior; Information
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Galasso, Vincenzo, Vincent Pons, Paola Profeta, Michael Becher, Sylvain Brouard, and Martial Foucault. "Addressing Vaccine Hesitancy: Experimental Evidence from Nine Countries during the COVID-19 Pandemic." NBER Working Paper Series, No. 29741, February 2022.
  • December 2013 (Revised May 2021)
  • Case

Paul Levy: Confronting a 'Corporate Campaign' (A)

By: James K. Sebenius
Hospital CEO Paul Levy confronts an SEIU unionization drive via a "corporate campaign" aimed at undercutting the hospital's relationships with key internal and external constituencies. Having shepherded one of Boston's top teaching hospitals much of the way through a... View Details
Keywords: Dispute Resolution; Corporate Campaign; Negotiating Campaign; Bargaining; Health Care; Hospitals; Unions; Health Care and Treatment; Negotiation; Strategy; Negotiation Process; Labor Unions; Health Industry; Boston
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Sebenius, James K. "Paul Levy: Confronting a 'Corporate Campaign' (A)." Harvard Business School Case 914-020, December 2013. (Revised May 2021.)
  • February 1991 (Revised April 1992)
  • Teaching Note

New York Against AIDS (A) & (B) and Ad Council's AIDS Campaign (A) & (B), Teaching Note

By: V. Kasturi Rangan
Teaching Note for (9-590-036), (9-590-037), (9-590-105), and (9-590-106). View Details
Keywords: Health Disorders; Advertising Campaigns; Advertising Industry
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Rangan, V. Kasturi. "New York Against AIDS (A) & (B) and Ad Council's AIDS Campaign (A) & (B), Teaching Note." Harvard Business School Teaching Note 591-095, February 1991. (Revised April 1992.)
  • 2015
  • Working Paper

Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections

By: Doug J. Chung and Lingling Zhang
We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the... View Details
Keywords: Multi-channel Marketing; Personal Selling; Advertising; Political Campaigns; Dynamic Panel Data; Instrumental Variables; Marketing Communications; Political Elections; Advertising Campaigns; United States
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Chung, Doug J., and Lingling Zhang. "Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections." Harvard Business School Working Paper, No. 15-095, June 2015. (Revised December 2015.)
  • September 2023
  • Article

Addressing Vaccine Hesitancy: Experimental Evidence from Nine Countries during the COVID-19 Pandemic

By: Vincenzo Galasso, Vincent Pons, Paola Profeta, Martin McKee, David Stuckler, Michael Becher, Sylvain Brouard and Martial Foucault
We study the impact of public health messages on intentions to vaccinate and vaccination uptakes, especially among hesitant groups. We performed an experiment comparing the effects of egoistic and altruistic messages on COVID-19 vaccine intentions and behaviour. We... View Details
Keywords: COVID-19; Vaccination; Vaccine Hesitancy; Information Campaigns; Health Pandemics; Behavior; Information
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Galasso, Vincenzo, Vincent Pons, Paola Profeta, Martin McKee, David Stuckler, Michael Becher, Sylvain Brouard, and Martial Foucault. "Addressing Vaccine Hesitancy: Experimental Evidence from Nine Countries during the COVID-19 Pandemic." BMJ Global Health 8, no. 9 (September 2023).
  • 21 Sep 2013
  • News

Harvard Kicks Off Fundraising Effort

Keywords: The Harvard Campaign; research; Bill Gates; Educational Services; Architectural, Engineering, and Related Services; Professional Services
  • 01 Dec 2018
  • News

What a Difference a Community Can Make

financial goal but, in true HBS fashion, to exceed it. It has been a joy and a privilege to take part in such a broad, collective effort to ensure that HBS has the resources to remain the standard-bearer in management education for years to come. READ MORE HBS View Details
Keywords: John B. Hess (MBA 1977), Chair, The HBS Campaign
  • 29 Apr 2015
  • News

Nitin Nohria's Exhilarating Journey

Keywords: Nitin Nohria; career experience; Indian; corporate social responsibility; women in business; diversity; The Harvard Campaign; HBS Campaign; Colleges, Universities, and Professional Schools; Educational Services
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