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- All HBS Web
(2,861)
- People (1)
- News (880)
- Research (1,577)
- Events (11)
- Multimedia (37)
- Faculty Publications (625)
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- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
related to your brand. Where you set up buying offices in major cities around the world is related to your brand. What kind of credit policies you extend to your customers, and to whom, and on what terms, is... View Details
Keywords: by Martha Lagace
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to Porsche's dependence View Details
- 06 Nov 2006
- Research & Ideas
How South Africa Challenges Our Thinking on FDI
More than one decade after the fall of apartheid, and despite ambitious economic reforms by the ANC government, foreign direct investment flows into South Africa averaged around two-thirds less than investments in comparable... View Details
Keywords: by Martha Lagace
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
advertising. “Government is a giant customer. They buy a lot of stuff” Harvard Business School professor Mitchell Weiss explores this strategy pivot in a new case on Bigbelly, co-written with case researcher... View Details
- Article
The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks
By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy
Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced... View Details
Nosal, Andy, Elizabeth A. Keenan, Philip A. Hastings, and Ayelet Gneezy. "The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks." PLoS ONE 11, no. 8 (August 2016).
- November 2015
- Article
Influence of Experience and the Surgical Learning Curve on Long-term Patient Outcomes in Cardiac Surgery
By: Bryan M. Burt, Andrew W. ElBardissi, Robert S. Huckman, Lawrence H. Cohn, Marisa W. Cevasco, James D. Rawn, Sary F. Aranki and John G. Byrne
OBJECTIVE: We hypothesized that increased post-graduate surgical experience correlates with improved operative efficiency and long-term survival in standard cardiac surgery procedures.
METHODS: Utilizing a prospectively collected retrospective database,... View Details
METHODS: Utilizing a prospectively collected retrospective database,... View Details
Keywords: Service Delivery; Value; Health Care and Treatment; Experience and Expertise; Health Industry
Burt, Bryan M., Andrew W. ElBardissi, Robert S. Huckman, Lawrence H. Cohn, Marisa W. Cevasco, James D. Rawn, Sary F. Aranki, and John G. Byrne. "Influence of Experience and the Surgical Learning Curve on Long-term Patient Outcomes in Cardiac Surgery." Journal of Thoracic and Cardiovascular Surgery 150, no. 5 (November 2015): 1061–1067.
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
As the holidays approach, we’ll all experience the temptation to overspend on gifts for our loved ones (and maybe a little on ourselves). When faced with difficult decisions... View Details
- 2019
- Working Paper
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
Keywords: E-commerce; Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Consumer Behavior; Price; Search Technology
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Harvard Business School Working Paper, No. 19-080, January 2019.
- December 2019
- Article
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Fashion Industry
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 56, no. 6 (December 2019): 944–959.
- January – February 2011
- Article
'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers
By: Elie Ofek, Zsolt Katona and Miklos Sarvary
The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011).
- 18 Sep 2012
- Working Paper Summaries
Risky Business: The Impact of Property Rights on Investment and Revenue in the Film Industry
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- 20 Feb 2013
- Research & Ideas
Big Deal: Reflections on the Megamerger of American and US Airways
On February 14, US Airways and American Airlines put their names on a valentine to each other as they announced an $11 billion merger, a union that created the largest airline in the United States. For... View Details
- Fall 2024
- Article
Redemption Mechanisms in Poison Pills: Evidence on Pill Design and Law Firm Effects
By: Olivier Baum and Guhan Subramanian
We present the first evidence on the incidence of “trip wire” versus “last look” poison pills. Using a hand-collected data set of 130 poison pills implemented and/or amended between January 1, 2020 and March 31, 2023, we find that pills are almost evenly divided... View Details
Baum, Olivier, and Guhan Subramanian. "Redemption Mechanisms in Poison Pills: Evidence on Pill Design and Law Firm Effects." Business Lawyer 79, no. 4 (Fall 2024).
- 17 Mar 2011
- Research & Ideas
Harvard Business School Faculty Comment on Crisis in Japan
ahead for Japan's business leaders and for global companies operating in Japan. Rohit Deshpande, Sebastian S. Kresge Professor of Marketing The culture of Japan tends to be outer directed. Thus, taking care of other people becomes much more central to its value system.... View Details
Keywords: Re: Multiple Faculty
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
on the name in the interest of creating public support for research were advanced. Far from being concerned about the loss of NERC control over the naming process, the majority of those commenting positively View Details
- 08 May 2020
- In Practice
Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On
L. Arbuckle Professor of Business Administration. F. Warren McFarlan: Donations matter more than ever This is the time when tangible support really matters as the funding sources are drying up for so many social enterprises. Your support may be the View Details
Keywords: by Danielle Kost
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
Midwesterner raised on a dairy farm, and Roy Whitcomb Riley, a Black Southerner, settled in Los Angeles shortly before their son’s birth, in 1981, after traveling the world for 18 years. They lived in Mid City, whose economic and racial... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 07 Sep 2019
- Op-Ed
Even for Non-Believers, These Are the Next Steps on Climate Change
Further, if the sea were to rise two feet as some projections indicate is probable, the annual inundation risk would rise to more like 1/20. They might not even be able to buy insurance for any price at that level of exposure. View Details
Keywords: by John Macomber
- 08 Mar 2017
- Op-Ed
Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?
Representative Kevin Brady, a Republican from Texas and the House Ways and Means chairman, stated "our legislation transfers power from Washington back to the American people. We dismantle Obamacare's damaging taxes and mandates so states can deliver quality,... View Details