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Show Results For
- All HBS Web
(2,725)
- People (1)
- News (886)
- Research (1,594)
- Events (11)
- Multimedia (37)
- Faculty Publications (628)
- Article
Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services
By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
Silk, Alvin J., and Marta M. Stiglin. "Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services." International Journal of Marketing Studies 8, no. 1 (February 2016).
- 2015
- Working Paper
Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services
By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
Silk, Alvin J., and Marta M. Stiglin. "Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services." Harvard Business School Working Paper, No. 15-093, June 2015.
- April 2018
- Article
Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios
By: Bhavya Mohan, Tobias Schlager, Rohit Deshpandé and Michael I. Norton
We document a novel driver of consumer behavior: pay ratio disclosure. Swiss corporation performance data gathered during a legally mandated pay ratio referendum reveals that salient high pay ratios are associated with decreased firm sales (Pilot Study). An... View Details
Keywords: Pay Ratio; Wage Fairness; Purchase Intention; Customers; Wages; Fairness; Consumer Behavior
Mohan, Bhavya, Tobias Schlager, Rohit Deshpandé, and Michael I. Norton. "Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios." Special Issue on Marketplace Morality. Journal of Consumer Psychology 28, no. 2 (April 2018): 344–352.
- 25 Jan 2022
- Research & Ideas
More Proof That Money Can Buy Happiness (or a Life with Less Stress)
control, allowing us to buy our way out of unforeseen bumps in the road, whether it’s a small nuisance, like dodging a rainstorm by ordering up an Uber, or a bigger worry, like handling an unexpected hospital bill, says Harvard Business... View Details
Keywords: by Michael Blanding
- 02 Jun 2008
- Research & Ideas
Spending on Happiness
Can money buy you happiness? Yes—so long as you spend the money on someone else. According to new research, giving other people even as little as $5 can lead to increased well-being for the giver. That's the... View Details
Keywords: by Sarah Jane Gilbert
- Fast Answer
Buying a Small Business Pt2: Search funds (For HBS Alumni)
Would you point me to some guides and best practices related to search funds? You may begin with the following: Search Funds – a website by the Center for Entrepreneurial Studies at Stanford Graduate School of Business. Resources include the most recent studies... View Details
- 31 Jan 2014
- News
Research Shows Which TV Ads Are Likely to Make Multitaskers Buy
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
prices. And high-end dealerships can make car buying feel like a trip to the spa. But overall, little has changed in the high-pressure business of selling vehicles. So what should the industry be doing to make customers feel better about... View Details
- July 2017
- Case
Centerbridge Partners and Great Wolf Resorts: Buying from a Highly Regarded Competitor
By: Josh Lerner, John D. Dionne and Amram Migdal
The case examines the March 2015 Centerbridge Partners investment decision regarding whether to acquire Great Wolf Resorts, a North American family-oriented indoor water parks and hotel operator, from a private equity (PE) competitor, Apollo Global Management. The case... View Details
Keywords: Private Equity Financing; Commercial Mortgage Backed Securities; CMBS; Secondary Buyouts; Business Ventures; Acquisition; Finance; Borrowing and Debt; Cost; Cost of Capital; Equity; Private Equity; Financial Instruments; Debt Securities; Accommodations Industry; Entertainment and Recreation Industry; Financial Services Industry; North and Central America; United States
Lerner, Josh, John D. Dionne, and Amram Migdal. "Centerbridge Partners and Great Wolf Resorts: Buying from a Highly Regarded Competitor." Harvard Business School Case 818-023, July 2017.
- Web
Buy Now, Pay Later &mdash Easy Payments: The Rise of Installment Selling
installment plan available to the average person. Between 1840 and 1890, four products—furniture, pianos, farm equipment, and sewing machines—spread credit financing through the world. In their different ways, these particular products were regarded as exempt from the... View Details
- 08 Sep 2018
- News
10 Things You Didn’t Know About Best Buy CEO Hubert Joly
- 12 Jan 2019
- News
How Hubert Joly aims to turn Best Buy into a 'happiness' company
- 18 Dec 2018
- News
José Mourinho thought he could buy success – now he’s paid the price
- Fast Answer
Buying a Small Business Pt3: Screening brokers /small companies (For HBS Alumni)
What are the resources useful for screening brokers and small companies for buying a small business? You may begin with the following: Go to the HBS alumni research portal to access the following databases: (HBS email login required)... View Details
- Article
Can Wages Buy Honesty?: The Relationship Between Relative Wages and Employee Theft
By: C. X. Chen and Tatiana Sandino
In this study we examine whether, for a sample of retail chains, high levels of employee compensation can deter employee theft, an increasingly common type of fraudulent behavior. Specifically, we examine the extent to which relative wages (i.e., employee wages... View Details
Chen, C. X., and Tatiana Sandino. "Can Wages Buy Honesty? The Relationship Between Relative Wages and Employee Theft." Journal of Accounting Research 50, no. 4 (September 2012): 967–1000.
Can Wages Buy Honesty? The Relationship between Relative Wages and Employee Theft
In this study we examine whether, for a sample of retail chains, high levels of employee compensation can deter employee theft, an increasingly common type of fraudulent behavior. Specifically, we examine the extent to which relative wages (i.e., employee wages... View Details
- 09 Apr 2015
- News
Shop with a reusable bag? Then you're more likely to buy junk food
- January 1997
- Background Note
Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance
Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability. View Details
Keywords: Customer Value and Value Chain; Framework; Performance Efficiency; Sales; Business Strategy; Customer Satisfaction; Profit; Product Marketing; Business or Company Management
Shapiro, Benson P. "Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance." Harvard Business School Background Note 597-071, January 1997.