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  • Research Summary

Business History

By: Walter A. Friedman
Walter Friedman serves as co-editor of Business History Review. He has a special interest in the history of marketing and personal selling, and is author of Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004). He is also interested in the... View Details
  • 23 Sep 2022
  • News

Eight Strategies to Sustain Business Innovation

  • January 2017
  • Supplement

Bayer AG: Bidding to Win Merck's OTC Business

By: Benjamin C. Esty, Marc Baaij and Arjen Mulder
Keywords: Acquisition; Bidding Strategy; Valuing Synergies; Negotiations; Corporate Strategy; Business Unit Strategy; Bidding Process; Discounted Cash Flow; Cross-border M＆A; Tax Shields; Valuation; Competitive Strategy; Auctions; Germany; United States; United Kingdom
Related
  • 20 Jul 2016
  • News

How Amazon Adapted Its Business Model to India

  • 29 Sep 2022

Top Business Schools Discuss: From Europe to Business School

to learn about their MBA programs and the experience of European students and recent alumni in business school and beyond. The event will feature a moderated panel discussion with the opportunity View Details
  • 15 Apr 2020
  • Video

Climate Change Exhibit Overview: From Business as Usual to Business as Vital

  • 29 Jan 2021
  • News

Holding Business to Account

competitors had recently been forced to pay a record $108 million to settle a class action suit brought by female employees who had been denied advancement opportunities. Aiyer wanted View Details
  • 16 Feb 2022
  • News

Holding Business to Account

many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view, you see that,” she observes.... View Details
  • February 2024
  • Module Note

Data-Driven Marketing in Retail Markets

By: Ayelet Israeli
This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,... View Details
Keywords: Data; Data Analytics; Retail; Retail Analytics; Data Science; Business Analytics; ＂Marketing Analytics＂; Omnichannel; Omnichannel Retailing; Omnichannel Retail; DTC; Direct To Consumer Marketing; Ethical Decision Making; Algorithmic Bias; Privacy; A/B Testing; Descriptive Analytics; Prescriptive Analytics; Predictive Analytics; Analytics and Data Science; E-commerce; Marketing Channels; Demand and Consumers; Marketing Strategy; Retail Industry
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  • 31 Mar 2014
  • News

Too Busy to Meditate?

Keywords: mindfulness; meditation; decisionmaking
  • 1997
  • Working Paper

Corporate Strategies for Emerging Markets in Business Groups

By: Tarun Khanna and Krishna G. Palepu
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  • Article

The Business of Medicine in the Era of COVID-19

By: David M. Cutler, Sayeh Nikpay and Robert S. Huckman
This Viewpoint discusses the shifting landscape of health care financing, regulation, and delivery as a result of the coronavirus pandemic, and discusses regulatory and other changes that need to be in place if telehealth and physician practice and hospital mergers... View Details
Keywords: Health Care; COVID-19; Telemedicine; Business; Health Pandemics; Health Care and Treatment; Change; Competition
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    The Business of Business Schools: Restoring a Focus on Competing to Win

    As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details

    • June 2015
    • Teaching Note

    Marketing Exercise: Using Conjoint Analysis for Business Decisions

    By: Elie Ofek and Olivier Toubia
    Keywords: Marketing
    Related
    • 2009
    • Working Paper

    From Strategy to Business Models and to Tactics

    By: Ramon Casadesus-Masanell and Joan Enric Ricart
    The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details
    Keywords: Business Model; Decision Choices and Conditions; Framework; Competitive Strategy; Competitive Advantage; Value Creation
    Related
    • 2009
    • Blog

    Harvard Business Online—Marketing Know:How: How Marketing Succeeded (But Still Fails To Impress)

    By: John A. Quelch
    Related
    • 02 Apr 2019
    • News

    Small Businesses Will Turn To Fintech

    • Article

    Business Investment in Education in Emerging Markets Since the 1960s

    By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
    This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such... View Details
    Keywords: Economic History; Oral History; Education; Philanthropy and Charitable Giving; Business History; Emerging Markets; Reputation; Corporate Social Responsibility and Impact; Education Industry; Africa; Asia; Latin America; Middle East; India; Chile; Colombia; Sri Lanka; Kenya
    Related
    • 04 Aug 2014
    • News

    Market Basket Shows the Best and Worst of Family Business

    • 22 Sep 2003
    • Research & Ideas

    How Businesses Can Respond to AIDS

    Much like how disruptive technologies can threaten established businesses, the growing epidemic of AIDS has the power to blindside and possibly topple companies who choose to ignore the threat, participants... View Details
    Keywords: by Martha Lagace