Publications

Educators

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

Educators

06 Jan 2015
News

Digital Business Models Should Have to Follow the Law, Too

18 Apr 2012
News

Google's billion dollar business model under threat

Editorial

International Entrepreneurship at the Crossroads Between Innovation and Internationalization

By: Birgit Hagen, Stefano Denicolai and Antonella Zucchella

Keywords: Entrepreneurs; Innovation; International Business; Entrepreneurship; Globalization; Innovation and Invention

2008
Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis

Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details

Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior

Article

Toward a Model of Business Unit Performance

By: Richard G. Hamermesh

Keywords: Business Ventures; Performance

5 Nov 2013
Conference Presentation

The Principles Behind Open Source Business Models

By: Carliss Y. Baldwin

October 2010
Teaching Note

Gome Electronics: Evolving the Business Model (TN)

By: F. Warren McFarlan

Teaching Note for 308026. View Details

Keywords: Electronics Industry; Retail Industry; China

Teaching Interest

Social Innovation Field Projects

By: John Jong-Hyun Kim

The class will serve as the central clearing house for all independent projects relating to enterprises that are creating social value, with projects ranging from nonprofits to purpose driven for-profit businesses. This course provides students an opportunity to use... View Details

Keywords: Social Entrepreneurship; Social Innovation; Social Enterprise

July–August 2013
Article

A Joint Model of Usage and Churn in Contractual Settings

By: Eva Ascarza and Bruce G.S. Hardie

As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details

Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior

Read Now

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

business strategy, part of Facebook’s business model since at least 2010. That’s when Facebook opened up its Graph application programming interface (API) to advertisers,... View Details

Keywords: by George Riedel

February 2002 (Revised August 2002)
Case

Inhale Therapeutics: Executing and Growing the Business Model

Inhale is about to bring a novel technology to market that uses inhalation to administer drugs that formerly required injection. Inhale must now decide which way to evolve its business model. This will determine the future direction of growth for the company. View Details

Keywords: Business Model; Technological Innovation; Health Care and Treatment; Growth and Development Strategy; Medical Devices and Supplies Industry

Jan 08 2019
Testimonial

Exploring the Latest Business Innovations

2019
Article

Overcoming Cultural Resistance to Open Source Innovation

By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani

Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details

Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

reasonable profits and reduced Hepatitis C, and rates of which are expected to fall by 86 percent between 2020 and 2030, according to Egypt’s Ministry of Health. This real-world example demonstrates how a business View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

September 20, 2016
Article

The 5 Models of Family Business Ownership

By: Josh Baron and Rob Lachenauer

Choosing one is among your most important decisions. View Details