Publications

Educators

September 2003 (Revised February 2010)
Teaching Note

Zipcar: Refining the Business Model (TN)

Teaching Note for (9-803-096), (9-806-717), and (9-806-718). View Details

Keywords: Transportation Industry; Service Industry

February 2013 (Revised May 2013)
Case

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann

Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details

Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention

Educators

August 2018
Article

Growth Through Heterogeneous Innovations

By: Ufuk Akcigit and William R. Kerr

We build a tractable growth model where multi-product incumbents invest in internal innovations to improve their existing products, while new entrants and incumbents invest in external innovations to acquire new product lines. External and internal innovations generate... View Details

Keywords: Endogenous Growth; Innovation; Citations; Scientists; Entrepreneurs; External; Internal; Patents; Innovation Strategy; Entrepreneurship; Economic Growth; Research and Development; Science

Article

Toward a Model of Business Unit Performance

By: Richard G. Hamermesh

Keywords: Business Ventures; Performance

18 Apr 2012
News

Google's billion dollar business model under threat

5 Nov 2013
Conference Presentation

The Principles Behind Open Source Business Models

By: Carliss Y. Baldwin

October 2010
Teaching Note

Gome Electronics: Evolving the Business Model (TN)

By: F. Warren McFarlan

Teaching Note for 308026. View Details

Keywords: Electronics Industry; Retail Industry; China

March 2022 (Revised January 2023)
Case

Innovation at Moog Inc.

By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten

This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details

Educators

06 Jan 2015
News

Digital Business Models Should Have to Follow the Law, Too

Editorial

International Entrepreneurship at the Crossroads Between Innovation and Internationalization

By: Birgit Hagen, Stefano Denicolai and Antonella Zucchella

Keywords: Entrepreneurs; Innovation; International Business; Entrepreneurship; Globalization; Innovation and Invention

July–August 2013
Article

A Joint Model of Usage and Churn in Contractual Settings

By: Eva Ascarza and Bruce G.S. Hardie

As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details

Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior

2008
Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis

Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details

Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior

2025
Working Paper

Small Business Innovation Applied to National Needs

By: Kyle Myers, Lauren Lanahan and Evan E. Johnson

Small businesses have long supplied a disproportionate share of major innovations in the United States. We review a centerpiece policy on this topic: the U.S. Small Business Innovation Research (SBIR) program. We trace its legislative history and summarize program... View Details

Keywords: Small Business; Innovation and Invention; Government Legislation; Entrepreneurial Finance; Business and Government Relations

February 2002 (Revised August 2002)
Case

Inhale Therapeutics: Executing and Growing the Business Model

Inhale is about to bring a novel technology to market that uses inhalation to administer drugs that formerly required injection. Inhale must now decide which way to evolve its business model. This will determine the future direction of growth for the company. View Details

Keywords: Business Model; Technological Innovation; Health Care and Treatment; Growth and Development Strategy; Medical Devices and Supplies Industry

Jan 08 2019
Testimonial

Exploring the Latest Business Innovations

Teaching Interest

Social Innovation Field Projects

By: John Jong-Hyun Kim

The class will serve as the central clearing house for all independent projects relating to enterprises that are creating social value, with projects ranging from nonprofits to purpose driven for-profit businesses. This course provides students an opportunity to use... View Details

Keywords: Social Entrepreneurship; Social Innovation; Social Enterprise

2009
Other Book

A Test of a Company's Business Model

By: Kenneth A. Merchant and Tatiana Sandino