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  • June 1985 (Revised April 1989)
  • Case

Benetton (B)

By: James L. Heskett
The managing director of Benetton is faced with several issues concerning the adequacy of the company's organization to capitalize on the early success it has achieved in an important foreign market, the United States. Specifically, the case raises questions about... View Details
Keywords: Organizational Structure; Global Strategy; Transition; Growth and Development Strategy; Success; Business Headquarters; Business Subsidiaries; Organizational Change and Adaptation; Business Growth and Maturation; United States; Italy
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  • March 1983 (Revised January 1984)
  • Case

Merloni Group

By: Christopher A. Bartlett
The general manager of the recently-established French subsidiary of an Italian appliance company is in conflict with headquarters about unexpectedly poor financial performance. Headquarters management believes it should be able to exert more control over the... View Details
Keywords: Business Subsidiaries; Trade; Organizational Structure; Performance Evaluation; Power and Influence; France; Italy
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