Publications

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September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation

June 2012 (Revised February 2017)
Teaching Note

Henkel: Building a Winning Culture

By: Robert Simons and Natalie Kindred

This is the teaching note for Henkel: Building a Winning Culture (HBS No. 112-060) View Details

Keywords: Execution; Management Control Systems; Performance Goals; Incentives; Levers Of Control; Strategy

June 2023
Case

Barton Malow: Building From the Top-Down

By: Hise O. Gibson and Alicia Dadlani

In 2023, Detroit-based Barton Malow completed the first high-rise building in the U.S. built from the top-down using LIFTbuild, a patented methodology that aimed to make construction safer and more efficient. By completing building work at ground level and then... View Details

Keywords: Growth and Development Strategy; Innovation and Invention; Construction Industry

11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was... View Details

Article

Healthy Buildings in 2070

By: John D. Macomber and Joseph G. Allen

Fifty years seems a very long time in the future for most industries. Not so in buildings and real estate; built structures routinely last decades if not hundreds of years, as long as they are economically competitive. Any discussion of the 50-year future has to... View Details

Keywords: Health ＆ Wellness; Real Estate; Architectural Innovation; Public Health; Health; Buildings and Facilities; Well-being

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2001
Other Teaching and Training Material

Building E-Business

By: Lynda M. Applegate

Keywords: Internet and the Web; Strategy; Business Ventures; Business Growth and Maturation

08 Mar 2022
Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

Shattering the Barriers That Still Hold Women Back at Work, allows organizations to get at the underlying drivers of inequity and build new structures to close gender—and other—gaps. Much has changed in the... View Details

Keywords: by Colleen Ammerman and Boris Groysberg

24 Apr 2014
News

SHE builds confidence, promotes education, and creates jobs

Elizabeth Scharpf (MBA/MPA 2007) founded a business that improves the health and hygiene of millions of women. But her goal is much bigger: empowering women by fostering entrepreneurship. Sustainable Health Enterprises (SHE) brings... View Details

18–19 Nov 2022
HBS Alumni Events

D^3 Catalyst: Building AI Companies

The Building AI Companies D^3 Catalyst Program is focused on the opportunities and challenges created by the digital transformation of our economy, and the emergence of digital networks and artificial intelligence (AI) as a foundation of the modern organization - both... View Details

2005
Chapter

Building Inter-Firm Collaborative Community: Uniting Theory and Practice

By: L. M. Applegate

Keywords: Business Ventures; Organizational Structure; Organizational Design; Cooperation

March 2018 (Revised April 2018)
Case

Morgan Stanley: Building Long-Term Sustainability

By: Vikram S. Gandhi and Lynn Schenk

This case focuses on the 10-year journey of one of the world's largest global financial institutions developing a sustainability strategy and integrating it across all of its business units. The case provides a deep dive into the challenges and successes of trying to... View Details

Keywords: Finance; Sustainability; Green Bonds; ESG; Environmental Sustainability; Strategy; Business Units; Integration; Financial Institutions

July–August 2013
Article

Building Sustainable Cities

By: John D. Macomber

By 2050 the number of people living in cities will have nearly doubled, to 6 billion, and the problems created by this rampant urbanization are among the most important challenges of our time. Of all resource-management issues, the author argues, water, electricity,... View Details

Keywords: Growth Management; Urban Development; Entrepreneurship; Infrastructure; City

Find at Harvard

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26 Aug 2020
News

Getting Smarter About Smart Buildings

February 2020 (Revised April 2020)
Case

Building Uzbekistan's Capital Market

By: Jonas Heese and Botir Kobilov

In December 2019, Atabek Nazirov, head of Uzbekistan’s capital market regulatory agency, prepared the release of Uzbekistan’s capital market strategy. As Nazirov was getting ready to release the strategy, he reflected on the first year of his tenure and the steps... View Details

Keywords: Capital Markets; Strategy; Central Asia; Uzbekistan

January 2015
Supplement

Chorus and Telecom: Building the Boards. An Interview with Sarah Naudé and Matt Stanley

By: Boris Groysberg and Sarah L. Abbott

In 2011, Telecom, the largest telecom provider in New Zealand, was being divided into two publicly traded companies. In connection with this split, Sarah Naudé and Matt Stanley worked with the chairman of Telecom, Wayne Boyd, to create two new boards of directors for... View Details

Keywords: Board Of Directors; Women's Empowerment; Governance; Leadership; Selection and Staffing; Organizational Structure; Decision Making; Human Resources; Diversity; Telecommunications Industry; New Zealand

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

July 2000 (Revised February 2001)
Case

ZEFER: Building and Positioning an e-Business Consulting Company

By: Richard L. Nolan, George Francis Westerman III and Matthew Sandoval

Keywords: Business Growth and Maturation; Consulting Industry