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- All HBS Web (143)
- Faculty Publications (46)
Show Results For
- All HBS Web (143)
- Faculty Publications (46)
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
the financial markets nor found consistent with the firm's previous objectives. Total also learned that it had to be prepared to communicate about accidents. Its slow response when the oil tanker Erika split in 2 and sank in 1999, causing... View Details
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar... View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
years later, both camps benefit enormously from their close ties: the mutual fund is America's investment vehicle of choice, with one in three U.S. households owning a stake in the industry's $5.5 trillion in assets. "By making the capital View Details
Keywords: Garry Emmons
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
20,000 SIM cards at an average of $100 each. (Roshan was second to enter the market after Afghan Wireless; it now has four providers nipping at its heels in a highly competitive market.) Today, the company connects all of Afghanistan’s... View Details
Keywords: Julia Hanna
- 02 Mar 2016
- News
The New Space Race
leader in technology,” he says. “Somehow, over the years, we had become the nation’s technology broker to outside companies.” The 2011 shuttering of the shuttle program—and its $600 million per launch costs—left them without a... View Details
Keywords: Robert S. Benchley
- 30 Jan 2017
- Research & Ideas
Vanguard, Trian And The Problem With 'Passive' Index Funds
“Investors in those funds benefit from that process, as they tend to buy the company at a discount from the market and sell it back later to the market for a premium once the company has been turned around.”... View Details
- 31 Jul 2012
- First Look
First Look: July 31
live online webinars-that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction paperwork (e.g., tenant... View Details
Keywords: Carmen Nobel
- 08 Apr 2014
- First Look
First Look: April 8
examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details
Keywords: Sean Silverthorne
- 14 Apr 2015
- First Look
First Look: April 14
theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and... View Details
Keywords: Sean Silverthorne
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
answer is ambidexterity. Firms must remain competitive in their core markets while also winning in new domains. O’Reilly and Professor Tushman explain how shrewd organizations have used an ambidextrous approach to solve their innovator’s... View Details
- 03 Oct 2006
- First Look
First Look: October 3, 2006
is compelling. Active hedge fund managers who aim their sights directly at alpha generation are a much better deal, as are passive index funds that secure market exposure or beta at a cheap cost (and, perhaps, a small subset of low-fee,... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- News
Local Hero
marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously... View Details
- 01 Dec 2010
- News
This Is What I Do
lack of market linkages are only a few of the problems. The story of women is an economic story. Investing in women creates a safer, prosperous, and more stable world, which is in everyone’s best interest.” Notes Lemmon, who has cowritten... View Details
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
the mafia. Every criminal trope imaginable is trying to get a piece of this. All told, online crime inflicted $445 billion in damage to the global economy in 2014, according to a study by the Center for Strategic and International Studies. A $75 billion cyberdefense... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 01 Mar 2018
- News
Making Sense of the Modern Startup
that related to risk. Here’s a bunch of people giving money at 50 percent to projects that really should only be charged 10 percent. Well, if markets work correctly, after a little while people will come rushing in, bidding up the price... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
- 14 Nov 2024
- News
How the Insurance Industry Can Weather the Storms
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Liberty Mutual CEO Tim Sweeney (MBA 1991) says that 2012 was the year that climate change started really showing up on the balance sheet. “This is a horrible... View Details
- 01 Jun 1996
- News
Class Acts
vice president of the school's 1,200-member marketing club, she also served as its director of special projects in charge of six committees. At the same time, she and another student partner operated a campus specialty-apparel business,... View Details