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Show Results For
- All HBS Web
(3,607)
- People (15)
- News (947)
- Research (2,110)
- Events (8)
- Multimedia (68)
- Faculty Publications (1,495)
- November 2001 (Revised February 2002)
- Case
Midway: Licensing, Distributing and Building Brands in China
Midway has built its business as a Chinese licensee of Western brands, principally Disney. It is now considering whether to develop its own brands and whether its core business is distribution or brand marketing. View Details
Arnold, David J. "Midway: Licensing, Distributing and Building Brands in China." Harvard Business School Case 502-032, November 2001. (Revised February 2002.)
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
Are brand management issues faced by a powerful for-profit company such as Toyota the same as those navigated by an international non-government organization (NGO) such as the Red Cross? Yes and no. In their... View Details
Keywords: by Manda Salls
- February 2025
- Teaching Note
Influencer-Led Brand Building: Hairitage and the McKnights
By: William R. Kerr and James Palano
Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
experience to the American mass market. Wall Street bought into the vision of Starbucks as the "third place" after home and work. New store openings and new product launches fueled the stock price.... View Details
- 22 Dec 2020
- Cold Call Podcast
Dove: Maintaining a Brand with Purpose
- November 2017
- Supplement
Taj Brand Relaunch
Palepu, Krishna G. "Taj Brand Relaunch." Harvard Business School Multimedia/Video Supplement 118-704, November 2017.
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation... View Details
Keywords: Susan Young
- April 2022 (Revised August 2022)
- Case
Restaurant Brands International: Version 2.0
By: Boris Groysberg and Sarah L. Abbott
In 2010, 3G Capital acquired Burger King, the second largest burger chain globally. 3G expanded Burger King’s operations via acquisitions into a multi-brand business, renamed Restaurant Brands International. The acquisition had been a financial success story for 3G.... View Details
Keywords: Leadership; Growth and Development; Performance Evaluation; Private Equity; Franchise Ownership; Culture; Change Management; Strategy; Human Resources; Information Technology; Competition; Retail Industry; United States
Groysberg, Boris, and Sarah L. Abbott. "Restaurant Brands International: Version 2.0." Harvard Business School Case 422-047, April 2022. (Revised August 2022.)
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
some of those consumer eyeballs. In "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," forthcoming in Marketing Science, Teixeira and coauthors Michel Wedel of... View Details
- April 2000 (Revised November 2000)
- Case
Computer Power Group: Designing Brand Architecture
Computer Power Group (CPG), an Australian-based consulting, education, and staffing placement firm in the IT industry, is contemplating a brand architecture capable of structuring its eight branded business units. CEO Peter James is particularly curious about whether a... View Details
Keywords: Brands and Branding; Employment Industry; Education Industry; Consulting Industry; Australia
Fournier, Susan M., and Andrea Carol Wojnicki. "Computer Power Group: Designing Brand Architecture." Harvard Business School Case 500-060, April 2000. (Revised November 2000.)
- March 2012 (Revised April 2012)
- Teaching Plan
Branding Yoga (TP)
By: Rohit Deshpande, Rohit Deshpandé, Kerry Herman and Annelena Lobb
Deshpandé, Rohit. "Branding Yoga (TP)." Harvard Business School Teaching Plan 512-079, March 2012. (Revised April 2012.)
- 13 Sep 2010
- News
The Consumer Appeal of Underdog Branding
- May 2013
- Case
Altius Golf and the Fighter Brand
By: Robert J. Dolan and Sunru Yong
Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
- January 1992
- Article
Risk Reduction and Umbrella Branding
By: C. A. Montgomery and B. Wernerfelt
Montgomery, C. A., and B. Wernerfelt. "Risk Reduction and Umbrella Branding." Journal of Business 65, no. 1 (January 1992): 31–50.
- 23 Apr 2012
- News
The Paradox of Personal Branding
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
A well articulated and adored brand is more valuable to a business than any single product. But they are also vulnerable—a crippled brand, like a a piece of fine crystal with an alarming crack, is one jostle... View Details
- 19 May 2011
- News
Brand Oprah Has Some Marketing Lessons
- 25 Feb 2011
- News
Building America's Most Innovative Brands
- 29 Mar 2013
- News
New Life for Old Brands
- 01 Apr 2001
- News
Books: Brand New
products, organizations, and brands. She explains how they used their brands as strategic tools to create best-of-class companies that maintained close connections with customers View Details