Brand Within A Network - Publications - Faculty & Research

01 Sep 2010
News

Fair Trade

Toothpaste would follow toilet soap. Shampoo would follow toothpaste. At some stage a market for cheaper brands of cosmetics would develop. The relationship between income levels and the type of consumer... View Details

Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

27 Sep 2021
News

Sewn with Love

big-name fashion icons and brands will expand their impact by doing what they do best: setting trends and making masks “cool.” VPL launched a mask line using kimono fabric Hanazawa had inherited from her... View Details

01 Jun 2009
News

Faculty Research Online

within three years we will see the last of new Web addresses. What will happen then? The best solution is to create a market for already assigned but unwanted Web addresses, says Assistant Professor Ben... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

28 Feb 2020
News

Kelly Campbell Named President of Hulu

Dia Dipasupil / Getty Images Dia Dipasupil / Getty Images Walt Disney Co. announced that it was promoting Kelly Campbell (MBA 2005) to president of the streaming service Hulu, the Los Angeles Times reports. With 30 million subscribers and View Details

Keywords: Arts, Entertainment

28 May 2019
News

Case Study: Building the Base

ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion... View Details

Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information

01 Dec 2017
News

2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping

Walmart and Amazon are in the middle of an epic competition that is going to be thrilling to watch. The startups that have been most successful have targeted a specific category—Peloton in exercise, Casper in mattresses, Warby Parker in... View Details

Keywords: Ron Johnson (MBA 1984), founder and CEO, Enjoy

18 Apr 2022
News

Book Smart

who wrote the Magic Tree House series; Dennis Scott, former NBA player and reading advocate; Andy Jassy (MBA 1997), CEO of Amazon; Roy Swan, head of impact investing at Ford; and Carrie Rathod, who leads brand innovation at Proctor &... View Details

27 Aug 2019
News

Sweating It Out in Philly; Whiskey Flights in Portland

part of the club’s June networking event, which included a fireside chat with Freeman, founder and CEO of boutique fitness studio SLT (Strengthen, Lengthen & Tone). SLT combines cardio, Pilates, and strength... View Details

Keywords: Margie Kelley

01 Oct 1999
News

Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine,... View Details

Keywords: Janine Brunell Looker

01 Jan 2003
News

James E. Burke, MBA 1949

as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details

01 Mar 2015
News

Cracking Conferences

New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

01 Jun 2012
News

Think Locally, Act Globally

integration.” Within two years of buying out Zain, operating in Africa as Airtel, Bharti has added more than 14 million new mobile customers (for a current total exceeding 50 million), while investing... View Details

Keywords: Garry Emmons; Telecommunications; Information

01 Dec 2014
News

These Walls Can Talk

when energy use is lowest; companies will begin to use data to predict and prevent home maintenance issues. Soon: New homes will be wired for connectivity just as they are wired for electricity. “Think about a world where, instead of... View Details

Keywords: April White

23 Jan 2020
News

Bringing Education Back Home

attracting the best professors and paying the professors as high as possible within our social model, we would be able to make a difference by having professors willing to learn as well as the students. “So... View Details

Keywords: Educational Services

12 Jun 2014
News

The First Five Years: Minal Mehta (MBA 2011)

meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building View Details

Keywords: fitness; Arts, Entertainment

01 Aug 2002
News

HBS Alumni Association Board of Directors: President's Report

This spring marked both the end of the academic year and a new beginning as HBS graduated more than nine hundred MBA students. These extremely talented young graduates joined the ranks of over 65,000 fellow alumni, located in 89 countries... View Details

01 Apr 1996
News

Technology for Learning's Sake

cases with integrated digitized text and 'live' exhibits, taking students on-site via video sequences within a given case, and exploiting the full power of the Internet as a... View Details

Keywords: by Deborah Blagg; photo by David Zadig

01 Dec 2017
News

Ask the Expert: Human Intelligence

algorithms. So much richer, in fact, that my engagement with a particular brand might be very different than yours, because it’s customized to each of us. I can also imagine this predictive learning being... View Details