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- All HBS Web
(1,901)
- People (3)
- News (247)
- Research (1,359)
- Multimedia (8)
- Faculty Publications (906)
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- 01 Dec 2020
- News
Advance Racial Equity in the Office
Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that... View Details
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a personal brand. A... View Details
- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
HBS Working Knowledge Web site (www.hbsworking knowledge.hbs.edu). In particular, it recommended adopting an aggressive strategy for promoting the site. Ideally, the committee would like to see more hands-on computer training for alumni,... View Details
Keywords: Edmund A. Hajim (MBA '64)
- 01 Dec 2013
- News
Plugged In
have a notion of what an electric car should be, and they are open to new technologies." And even if the youth market isn't ready for high-end wheels, changing the perception of the Cadillac brand among that crowd, he notes, can pay... View Details
- 01 Sep 2009
- News
Make the Most of HBS Alumni Resources
’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
brand awareness with users and buyers? The Answers: For a large enterprise build with distributed users, it will take too long to get a senior executive to purchase and mandate use, and there will likely be resistance from users. Buying... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
Alumni Books Dual Momentum Investing: An Innovative Strategy for Higher Returns with Lower Risk by Gary Antonacci (MBA 1978) (McGraw-Hill) Antonacci explains his investing method, which combines U.S. stock, non-U.S. stock, and aggregate... View Details
- 24 Oct 2013
- News
Searching for a Better Society
invoicing and similar functions," he recalls. "I wanted to connect with the US, and I thought getting an MBA there would be a good entry point. I was accepted by all of the schools I applied to, and Columbia offered full tuition, but HBS had the best View Details
- 01 Jun 2000
- News
HBS Alumni Association Board of Directors: President's Report
conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity to see Berlin thriving at the... View Details
Keywords: Edmund A. Hajim (MBA 1964)
- 01 Dec 2016
- News
Case Study: Sweat the Technique
are more performance and training related. Next, make sure there is good patent protection. And finally, develop a strategy for longer-term digital partnerships and begin the search. Find partners that will license the technology and... View Details
Keywords: Dan Morrell
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- 01 Apr 1997
- News
Management Update Launched
customer retention, or strategies for growth," says Kiechel. Kiechel believes Management Update is the perfect filter for the overwhelming flood of information managers receive daily. "Part of our function," he notes, "is to look at new... View Details
Keywords: Judith A. Ross
- 01 Sep 2018
- News
The True Value of a Tweet
media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand and in turn leads to sales. What’s wrong with that line of... View Details
Keywords: Jen McFarland Flint
- 01 Oct 1996
- News
Leading In a New Era
"Today's top management needs to move beyond its focus on strategy that defines a rational product-market position to a sense of purpose that captivates employees' attention and commitment," Bartlett asserts. Managers, he says, "need to... View Details
Keywords: Nancy O. Perry
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
headquarters in New York, one of the executives charged with growing the league's reach and revenues is Peter O'Reilly (MBA 2002), vice president, fan strategy & marketing. "My focus is on strengthening our year-round calendar for our... View Details
- 01 Jun 2012
- News
Alumni Book Briefs
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample sales... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
independence—allowing elderly people to stay at home, independent and connected, not isolated Empowered care—providing new tools to improve quality and efficiency for paid and unpaid caregivers Ageless style—making stylish brands that are... View Details
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
For Hello Kitty, we like to say, “Small gift, big smile.” We have a 10-cent lollipop at some mass retailers. But we also have $500,000 jewelry. Sanrio has more than 3,000 licensing partners in over 130 countries. The happiness of bringing a smile to someone is very... View Details