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Show Results For
- All HBS Web
(243)
- People (2)
- News (59)
- Research (149)
- Events (1)
- Multimedia (2)
- Faculty Publications (51)
- 01 Jun 2005
- News
Ideas: Books
are examined not only as economic entities but as businesses affecting almost all areas of our experience. The book explores the history and various aspects of the multinational, concluding with the principal developments of the 20th century and a look at the future.... View Details
- Blog
Tech Power at HBS: Faculty Boost Technology Ecosystem
Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the digital economy. A... View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
bankrupt the company. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53093 2017 The Moral Responsibility of Firms Corporate Moral Agency, Positive Duties, and Purpose By: Hsieh, Nien-hê Abstract—A long-standing question... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Purpose and Adventure in an Encore Career by Rick Walleigh (MBA 1974) and Wendy Walleigh (Wheatmark) Like many baby boomers reaching retirement, the Walleighs were too healthy, motivated, and interested in giving back to play golf for the... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
the shopper with the elegant outfit as having a higher or similar status than the poorly dressed shopper. In the office, do the sneakers make the man?Photo: iStockPhoto The shop assistants in the study seemed to believe that the dressed-down client was View Details
- 01 Sep 2014
- News
All For One
and mix freely. It hummed with activity. On a tour that first day, she was struck by just how animated the animation studio was—with frank discussions and heated arguments in every corner. And yet, as she spent more time there, she began to discern a commonality of... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
profits. 'NuCor Steel' highlights the death of an industry. It's comfortable to think that the leading brands of today and the industries we know and love will be around indefinitely. As 'NuCor' articulates, this thinking is very much a... View Details
- 29 Aug 2017
- Blog Post
3 Insights from My First Year at HBS
business in emerging markets based during my Tanzania consulting engagement (and broader personal experiences). It was well received by both my classmates and professors. 2. I Learned about Purpose Driven Leadership During our leadership,... View Details
- Profile
Paola Lara
Procter & Gamble by a friend, Paola quickly established herself as a talented manager in the company’s Venezuelan and Chilean offices, assuming significant responsibilities for leading brands such as Head & Shoulders and Pantene.... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
products. Offer a rewards program that for every X number of boxes purchased through subscription, a box will be sent free to a friend or family member of their choosing. The objective is to convert the recipient into a subscriber. Use social media extensively for the... View Details
- 04 Oct 2016
- Blog Post
Why We Recruit: CVS Health
of health. Through its approximately 9,600 retail pharmacies under the CVS, Navarro and Longs Drugs brand names, more than 1,135 walk-in MinuteClinc locations, a leading pharmacy benefits manager with more than 75 million plan members, a... View Details
Keywords: Health Care
- 13 May 2014
- First Look
First Look: May 13
Publications August 2013 Harvard Business Review From Purpose to Impact: Figure Out Your Passion and Put It to Work By: Craig, Nick, and Scott Snook Abstract—We offer opinions on leadership. A need is seen for executives to have a... View Details
Keywords: Sean Silverthorne
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness brand on... View Details
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action and Initiatives, EMEA, a position that unites... View Details
Keywords: April White
- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
shared experiences as we once did, brand loyalty remains strong. The third is having an efficient system to collect the used products, which works for Apple because they have their own stores and partners like AT&T and Verizon. While the... View Details
Keywords: Jennifer Meyers
- Web
5.1 Information Technology | MBA
their own professionalism, but also on the reputation of the school. Communications with Large Groups To avoid email overload, email communications should be tailored to a specific purpose and targeted to an appropriate audience. To... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What... View Details
Keywords: by Manda Salls