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- All HBS Web (287)
- Faculty Publications (71)
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
Passenger Cars and Minivans brand management, and Chrysler brand advertising. She also enjoyed a 10-year management career with IBM. As an entrepreneur, she served as president, COO, and cofounder of Nia... View Details
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- Web
Faculty - Race, Gender & Equity
Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer... Julie Battilana Joseph C. Wilson Professor of Business Administration... View Details
- Web
2022 Reunion Presentations - Alumni
conventional venture capital fund, creates two-thirds of its portfolio startups in-house; the Black List, a highly anticipated annual publication in Hollywood that ranks the year’s unproduced scripts based on nominations from hundreds of... View Details
- 22 Feb 2022
- News
Breaking News
for—titles and papers, revenue mix, staff strength, audience strength, and brand strengths—to be able to identify promising opportunities. “And at the intersection between the two—impact and investment—our aspiration is to build a pooled... View Details
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
John Gourville and Alex MacKay (Image by John Ritter) Rising inflation and pandemic-related supply-chain challenges are driving up prices at the grocery store. While some manufacturers, like Procter & Gamble, have come forward to announce price hikes across their View Details
- Web
Frequently Asked Questions | HBS Online
Business School’s logo on our website? We provide brand guidelines and suggested language for our corporate and university clients. Certificates I just completed a paid HBS Online course. When will I receive my certificate? After the... View Details
- Web
Harvard Business School
president of Bestfoods, where was responsible for commercial management of branded food products (Knorr, Hellmann's, Mazola). He went on to help lead the turnaround of the Home & Office Papers division of International Paper. Vernon... View Details
- 01 Aug 1998
- News
High Honors
after it was reconfigured following a merger, Barford then took up the reins of Valleydene Corporation Limited, a family-run holding company that has a majority interest in GSW and also oversees warehouse facilities, oil and gas businesses, and a View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
portfolio managers and we're going to have to leverage our local knowledge with our partners." Cash Not On Hand But financial partners are becoming increasingly difficult to find, particularly after the devaluations of the last... View Details
Keywords: by Julie Jette
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
approach decisions regarding endorsements. Similarly, because star athletes and other celebrities are "brands" that have certain meanings for consumers, companies can spend millions of dollars to align themselves with those celebrities. They hope those... View Details
- Career Coach
Nicole Ledoux
Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing.... View Details
- Career Coach
Judy Shen-Filerman
leaders. Judy brings these elements to her work with HBS students and alumni. Judy integrates her brand management, general management, executive coaching and intercultural leadership consulting work to help HBS students be their Best... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
Managers think of businesses in their portfolios as question marks (too early to tell), stars, cash cows, and dogs. Entrepreneurs "harvest" the spoils of startups once the rapid growth period is nearing its end. This work has... View Details
Matt Higgins
Matt Higgins is one of the preeminent venture investors in next-generation technology companies and beloved consumer brands. Created alongside Miami Dolphins owner Stephen Ross, RSE Ventures has built an expansive multi-billion-dollar investment View Details
- Career Coach
Phil Wong
operational foundation for running healthcare practices. Prior to pivoting into healthcare, Phil was a portfolio manager at a fund of hedge funds managing $1Bn+ on behalf of pension plans and insurance companies. His investing role... View Details
Keywords: Entrepreneurship; Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Health Care; Startup - Founder; Entrepreneurship
- Career Coach
Becca Carnahan
she enjoys a portfolio career as a business owner, blogger, coach, and author teaching others to craft their career and life criteria, effectively tell their stories, and carve their own unique paths forward. She enjoys working with... View Details
- 01 Dec 2013
- News
Len Schlesinger Returns
Limited Brands, I had to transition from a knockoff design and speed-sourcing model to building brands and coming to grips with what that meant to our portfolio of businesses. There is nothing more dramatic... View Details
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details