Brand Network - Publications - Faculty & Research

17 Aug 2010
First Look

First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details

Keywords: Martha Lagace

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

mobilized to accomplish. Reassess available resources. The relaunch is a time to reexamine information, budgetary resources, and networks that will help the team advance its goals. Understand members’ constraints. A relaunch is an ideal... View Details

Keywords: by Sean Silverthorne

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world... View Details

Keywords: by Geoffrey Jones; Consumer Products

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

05 Feb 2013
First Look

First Look: Feb. 5

concentrated among firms with high growth opportunities or firms confronting adverse circumstances, consistent with boardroom connections mattering most for firms that stand to benefit most from the information communicated and resources exchanged through the View Details

Keywords: Sean Silverthorne

02 Apr 2013
First Look

First Look: April 2

Publications 2006 Nature Reviews Beyond Magic Bullets: True Innovation in Health Care By: Narayan, Vaibhav A., Marco Mohwinckel, Gary Pisano, Michael Yang, and Husseini Manji Abstract—The molecular medicine revolution-based on advances in fields such as genomics and... View Details

Keywords: Sean Silverthorne

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

Q: Do firms compete on their programs? A: Except for niche firms, few companies brag about the conditions under which their products are made. Interestingly, many of the brands that were once targets of activists are now leaders in this... View Details

Keywords: by Martha Lagace

16 Apr 2018
Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose Advil or other branded headache remedies when they walk into a... View Details

Keywords: by Rachel Layne; Consulting; Retail

19 Feb 2013
First Look

First Look: Feb. 19

Business School Case 513-036 As a he gets ready to release second quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of... View Details

Keywords: Sean Silverthorne

29 Oct 2013
First Look

First Look: October 29

complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread of global View Details

Keywords: Sean Silverthorne

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details

Keywords: by Susan Young

28 Mar 2017
First Look

First Look at New Research, March 28

one of the world's largest airlines, United had a very large fleet and hub-and-spoke network that provided passengers with a wide range of destination choices, but as with any complex system unless everything ran perfectly all the time,... View Details

Keywords: Sean Silverthorne

27 Sep 2011
First Look

First Look: September 27

learning and governance process. Implications for organization and leadership development and corporate governance are discussed. Read the paper: http://www.emeraldinsight.com/books.htm?chapterid=1937908&show=pdf Markets as Networks: The Dynamics and Implications... View Details

Keywords: Sean Silverthorne

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details

Keywords: by Staff; Auto

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

ashamed of my humble beginning. Don't think because you have to go down in the wash-tub that you are any less a lady!" "She Found A Way" Koehn landed on the story almost by accident while researching her 2001 book, Brand... View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

25 Jun 2013
First Look

First Look: June 25

Network Methods to Map Product Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an operational methodology for characterising the architecture of technical systems and demonstrate... View Details

Keywords: Anna Secino

23 Oct 2012
First Look

First Look: October 23

diaspora networks historically provided (e.g., information about potential workers, monitoring, and reputation foundations). Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43327 Cases & Course MaterialsBoardroom Battle... View Details

Keywords: Sean Silverthorne

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

by facilitating direct connections between multiple types of affiliated customers, which most often leads to network effects. Think of what a shopping mall accomplishes in bringing together a multitude of sellers and buyers who interact... View Details

Keywords: by Julia Hanna

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

for neural networks increase, as does accessibility to off-the-shelf APIs from big tech and academic institutions that help speed up innovation. Entrepreneurs have also learned the wisdom of targeting AI applications toward specific,... View Details

Keywords: by Rocio Wu

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details