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- Faculty Publications (66)
Show Results For
- All HBS Web (227)
- Faculty Publications (66)
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
of the future coming? What do you think? Original Column The decade of the 1980s saw widespread subscription to the notion that there were two “generic competitive strategies” aimed at achieving industrywide success: those that provided either a View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
low-cost strategy, eliminating management choice going forward? And do such strategies have much longer lives than those associated with other forms of differentiation among offerings to customers? When does friction trump scale in the... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
"massive availability of real estate" have made location differentiation a moot point. Retailers looking to differentiate on selection have fared no better, considering that the latest Coach bag... View Details
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
are, and often to differentiate among different groups—examining, for example, which are more reasonable, which might want to work with the firm, and so on. Then, it's useful to plot out lines of complete disagreement and possible... View Details
Keywords: by Cynthia Churchwell
- 01 Sep 2010
- News
Dare to be Different
to do something extraordinary and every other brand in the market simply emulates it, those other brands lose, the marketplace loses, consumers lose, and you end up destroying value for everyone. So View Details
- 01 Dec 2016
- News
Carving a Niche
(His long-term plan puts Faction brand sales somewhere in the middle of that first band of revenues.) User experience plays a key role in differentiating Faction’s product, with communication feeding... View Details
Keywords: Julia Hanna
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
agreed to visit eBay merely to appease a headhunter with whom she had a good relationship. At the end of her day of interviews, she signed on as CEO. “Over the years I had learned that great consumer brands have two attributes: View Details
- 15 Oct 2015
- Blog Post
Why We Recruit: Medallia
Organization:Ursela Knezevic, University Programs, MBA Talent Outreach, Medallia Describe your organization in three to five sentences. Medallia is the fastest growing Customer Experience Management Company in the world. We give leading View Details
Keywords: Technology
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
itself from a competitive perspective to continue its growth and stand out from the other industry players?" The Answers: "I would suggest looking at the business model and trying to extend the brand by extending the offering. Cellphones... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
The company has raised about $500,000 in funding so far and is readying a Series A round. The Question: Unger and her team at Nix built the biosenser as an analog system, differentiated from the growing wearables market by its thin,... View Details
Keywords: Dan Morrell
- Web
Marketing - HBS Online
$1,850 Certificate New Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
closely to your customers and revise your market segmentation assumptions. Assess your target customers' trust in your brand. Clearly, trust in financial services brands has taken a beating. Many well-known View Details
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
process. Can algorithms, machine learning, and artificial intelligence help Tailor Brands outperform graphic designers and branding agencies in developing brand identities?... View Details
Keywords: Dina Gerdeman
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
Korean soldier immediately asked for a Choco Pie, a beloved South Korean treat that is banned in the north. The soldier’s request is a dramatic example of the popularity of the round, chocolate-covered, marshmallow-filled cake. Building on this View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
mature brands such as Tide, which was developed in 1946 as the country's first synthetic laundry detergent. Today, Tide is available in dozens of differentiated product offerings around the world, including... View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
merchandise and had trouble fulfilling many orders. Gupta said the main goal for Amazon in hosting Prime Day will clearly be customer acquisition, whether by attracting brand new customers through the sale's buzz, or by getting occasional... View Details
- Profile
Rawiah Abdallah
with local students on various projects. "We consulted with a solar-heating system provider on how to differentiate themselves and get brand recognition," Rawiah says. Returning to Africa For both... View Details
- Profile
Jonathan Assayag
Player two years in a row. More importantly, he says, "My school is still competing in the competition today, and the robotics program has become a key differentiator against the public high schools in the region." Jonathan... View Details