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- All HBS Web (217)
- Faculty Publications (57)
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that...
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- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
Korean soldier immediately asked for a Choco Pie, a beloved South Korean treat that is banned in the north. The soldier’s request is a dramatic example of the popularity of the round, chocolate-covered, marshmallow-filled cake. Building on this View Details
- Web
Harvard Business School
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade...
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- Profile
Jonathan Assayag
Player two years in a row. More importantly, he says, "My school is still competing in the competition today, and the robotics program has become a key differentiator against the public high schools in the region." Jonathan...
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- Profile
Rawiah Abdallah
with local students on various projects. "We consulted with a solar-heating system provider on how to differentiate themselves and get brand recognition," Rawiah says. Returning to Africa For both...
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- 22 Sep 2009
- First Look
First Look: September 22
quality, firms differentiate through choosing different business models; and (iv) low-quality firms are generally more prone to opening some of their technologies than firms with high-quality products. Download the paper:...
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Martha Lagace
- 01 Dec 2016
- News
Case Study: Sweat the Technique
The company has raised about $500,000 in funding so far and is readying a Series A round. The Question: Unger and her team at Nix built the biosenser as an analog system, differentiated from the growing wearables market by its thin,...
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Dan Morrell
- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
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Sean Silverthorne
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly...
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- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
mature brands such as Tide, which was developed in 1946 as the country's first synthetic laundry detergent. Today, Tide is available in dozens of differentiated product offerings around the world, including...
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- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
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Martha Lagace
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
age of the Web, it competes against everyone. The problem this creates is not one of news quality. Many newspapers can provide that, and papers like the Post continue to do so. Rather, it creates the need to differentiate from others....
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- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What...
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by Manda Salls
- 28 Feb 2017
- First Look
First Look at New Research, February 28
that when Craigslist enters a newspaper’s market, the newspaper repositions itself away from other newspapers by changing its content. This results in greater differentiation between newspapers in a market but occurs primarily in markets...
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Sean Silverthorne
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated content that their...
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- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to empower individuals to leverage...
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- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
friends and classmates and gave the company added credibility with existing customers. But Shafir notes, "It also put us on the screen for our competitors." Kettle Cuisine's competitive advantage, says Shafir, comes from its ability to View Details
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Deborah Blagg
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive...
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Sean Silverthorne
- 01 Apr 2000
- News
Getting the Message
currently spending the bulk of their money outside the Internet media market. WPP's Sorrell notes that "in the last twelve months, branding has become more important than ever, because it provides a way to View Details
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Susan Young
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
they forge relationships with user groups. Danielle Kost: How can companies engage user communities more effectively? What advantages can they provide a firm? Frank Nagle and Sonali K. Shah: User communities can differentiate a firm’s...
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by Danielle Kost