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- All HBS Web (408)
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- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct View Details
Keywords: by John Quelch
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
lead to choice deferral; consumers simply give up and delay choice. Other times, we find, it can drive consumers toward another brand that offers a simpler assortment. In a sense, the consumer is saying,... View Details
- 02 Sep 2014
- First Look
First Look: September 2
Publisher's link: http://hbr.org/2014/09/contextual-intelligence/ar/1 September 2014 The Interdisciplinary Science of Consumption Appetite, Consumption, and Choice in the Human Brain By: Knutson, Brian, and Uma R. Karmarkar... View Details
Keywords: Sean Silverthorne
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
percent discount, it is not a matter of if but when the category economics will shift. “Can you be an office supply store if you do not sell paper?” With technology making both pricing and assortment choices transparent for the consumer,... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Behavioral Decision Making The Impact of 'Display-Set' Options on Decision-Making By: Karmarkar, Uma R. Abstract—The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options... View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A company that is seen as... View Details
Keywords: by Gautam Mukunda
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
companies grappling with the familiar (yet complex) questions that confront any organization trying to do business across borders. According to Collis, every strategic choice that multinationals face falls into one of the following four... View Details
Keywords: by Julia Hanna
- 11 Jun 2013
- First Look
First Look: June 11
Publications 2006 Journal of International Business Studies Firm Rivalry, Knowledge Accumulation, and MNE Location Choices By: Alcácer, Juan, Cristian Deszo, and Minyuan Zhao Abstract—The international business (IB) literature has... View Details
Keywords: Carmen Nobel
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
into creating the world's largest pop star? A case study by Anita Elberse examines the strategic marketing choices that created a global brand. To Read More: ARTICLES Advertisers Get Serious About Playing With Their View Details
- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a successful... View Details
Keywords: Martha Lagace
- 29 May 2007
- First Look
First Look: May 29, 2007
to extreme, alternative in a choice set. The term extremeness avoidance has been used to describe the reason underlying this phenomenon. In this research, we argue that extremeness avoidance behavior depends on assortment type, with... View Details
Keywords: Martha Lagace
- 09 Dec 2014
- First Look
First Look: December 9
as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller View Details
Keywords: Sean Silverthorne
- 10 Dec 2013
- First Look
First Look: December 10
Publications August 2013 Strategic Management Journal Location Choices under Strategic Interactions By: Alcácer, Juan, Minyuan Zhao, and Cristian Dezso Abstract—The literature on location choices has... View Details
Keywords: Sean Silverthorne
- 15 Mar 2011
- First Look
First Look: March 15
Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with View Details
Keywords: Sean Silverthorne
- 12 Aug 2008
- First Look
First Look: August 12, 2008
the Statement of Financial Accounting Standards, No. 141R. Purchase the note: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=108067 ADR Choices Harvard Business School Note 908-040 Six different business disputes, all in the... View Details
Keywords: Sean Silverthorne
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region, Jordan, and Egypt. Almarai employed... View Details
Keywords: Dina Gerdeman
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
tool creates spillovers even to products that are not available for virtual try-on, increases loyalty, helps customers better parse their choice sets, and reduces uncertainty by providing size recommendation. Publisher's link:... View Details
Keywords: Dina Gerdeman
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
- 16 Sep 2008
- First Look
First Look: September 16, 2008
extent to which they hold should films longer than want films decreases. Our results suggest that myopia has a meaningful impact on choice in the field and that people may learn about their myopia with experience and, as a result, gain... View Details