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- All HBS Web
(459)
- People (1)
- News (114)
- Research (276)
- Multimedia (1)
- Faculty Publications (59)
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- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
experts from industry. Your team needs both ML engineers (often PhD level) and top software engineers who can productize and deploy AI. (Ideally you want talent who can do both, but good luck finding them!) There's a limited supply of ML engineers and big tech... View Details
Keywords: by Rocio Wu
- 12 Jun 2012
- First Look
First Look: June 12
partners, entitling them to provide their own ideas, often on company channels. They can create content and act as brand ambassadors, thought leaders, and storytellers. Intentionality enables leaders and employees to derive strategically... View Details
Keywords: Sean Silverthorne
- 22 Aug 2022
- Research & Ideas
Can Amazon Remake Health Care?
lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
coming attractions in the retail industry. In summary, just as category killers led to the demise of mom-and-pop shops, e-tailers are leading to the death of the big-box category killer. The economics of the Internet and its View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
and attracting entirely new ones. Rethinking A Trip To The Museum A museum trip has traditionally been an intensely physical experience: walking gallery floors, hearing footsteps echo off spacious halls, and seeing up-close the brush... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
third party. By contrast, a grocery store also creates a space for consumers and multiple brands to meet—but the store controls the transaction, serving as a reseller. Done right, the MSP model has proven extremely lucrative, throwing off... View Details
Keywords: by Julia Hanna
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
applicants were being discouraged by many employers from going to full-time MBA programs, that part-time MBA, executive MBA, and other masters programs were seen as attractive substitutes, and that the students who came were not as... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
their products and downplay risks, fearing that any negative sentiment might hurt demand. But research led by Ryan W. Buell, a professor in the HBS Technology and Operations Management Unit, and doctoral student MoonSoo Choi found that warts-and-all transparency helps... View Details
Keywords: by Danielle Kost
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
Opportunities abound for large companies looking to expand into Latin America. But risks remain, and the development of better capital markets is needed to attract more investment, according to panelists at the "Growth Opportunities... View Details
Keywords: by Julie Jette
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
have two types of "sponsors" for their loyalty reward investments: manufacturers of the branded goods sold by retailers, and other partner companies presumably with higher margins, who find it economically advantageous to pay... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
of the event. Are we talking about figure skating, a sport whose artistry and excitement regularly attract huge television audiences (including many women viewers), or bobsledding, which normally attracts... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
approach decisions regarding endorsements. Similarly, because star athletes and other celebrities are "brands" that have certain meanings for consumers, companies can spend millions of dollars to align themselves with those celebrities. They hope those... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Q: Why is it so effective? A: A wide range of factors explains its success. For one, strong brands and high production values matter. Scale also brings marketing advantages: It is relatively cost-efficient to advertise those tent-pole... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
generate cash very quickly. So Jobs' first great attribute was extreme focus. There is a window right now for a desktop alternative to Microsoft in many markets around the world.— David Yoffie Number two; he went back to creating sizzle and real View Details
Keywords: by Sean Silverthorne
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
social whirl around a winning program. Chung was naturally attracted to the research because the Flutie game was the first American football game he'd ever watched. "I saw this game live on TV with my father when I was growing up in... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
the do-it-yourself approach rather than outsourcing to a market research firm is attractive in a cost-cutting era, but you risk getting no more than what you pay for. The opinions of convenience sample of an enthusiastic online View Details
Keywords: by John Quelch
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
store; simultaneously, new customers are attracted to the direct channels, perhaps due to a branding effect stemming from the publicity surrounding the new store, which makes customers more aware of and more... View Details