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- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details
Keywords: by Susan Young
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
recent TNS study reported the leading activities of Internet users as: used a search engine to find information (81 percent); looked up the news (76 percent); used online banking (74 percent); looked up the weather (65 percent);... View Details
- January 2009 (Revised June 2010)
- Case
Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture
By: Ranjay Gulati
Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details
Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units
Gulati, Ranjay. "Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture." Harvard Business School Case 409-061, January 2009. (Revised June 2010.)
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
offer opportunities for learning they would have to entail enough variety of content to generate novel or problematic situations that trigger the itch of curiosity. It is this itch in the incumbent's mind that activates the drive to... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
IMPRESSION McDonald focused on the startups’ cultural strategies—rhetorical activities in terms of what they said and how that mapped to what they did, and symbolic activities like using labels or analogies... View Details
- 25 May 2011
- HBS Case
QuikTrip’s Investment in Retail Employees Pays Off
of employees in response to workflow," Ton observes, "QuikTrip changes what employees do." A daily activities worksheet lists tasks for each shift; managers can assign jobs to each employee, but more often than not the... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
ashamed of my humble beginning. Don't think because you have to go down in the wash-tub that you are any less a lady!" "She Found A Way" Koehn landed on the story almost by accident while researching her 2001 book, Brand... View Details
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details
Keywords: Sean Silverthorne
- 20 Nov 2012
- First Look
First Look: November 20
programs as a win-win-win scenario: compliance improves, regulators conserve enforcement resources, and firms save money. But this outcome can only be achieved if the self-regulatory activities of corporations can effectively substitute... View Details
Keywords: Sean Silverthorne
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
the fear and psychosis of the moment. In my research, productivity went up when people went to remote work settings. But I would not like to compare those normal circumstances to this moment now, where general anxiety might affect productivity. The isolation and... View Details
Keywords: by Dina Gerdeman
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
execution system valuable? A: One challenge or pitfall is that few companies align their operational improvement activities to strategic priorities. Many companies today are practicing Total Quality Management, Six Sigma, or other... View Details
Keywords: by Martha Lagace
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
about serious art. Source: Tate "Most museums and cultural institutions are dabbling in digital and know they need to do something," says Avery, a former brand manager at Gillette and current board member of Boston's Museum of... View Details
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
operations—and, ultimately, other activities—wherever in the world they could be carried out most cost effectively. By 2001, GEMS obtained 15 percent of its direct material purchases from, and had located 40 percent of its own manufacturing View Details
Keywords: by Pankaj Ghemawat
- 03 Jan 2017
- First Look
January 3, 2017
to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
learned that its 20 percent interest rate was higher than average and that the card didn’t provide travel insurance. [div class=infogram-embed data-id=_/prRmhGSXiSbMwOabP4CL][/div] After qualified customers activated their credit cards,... View Details
Keywords: by Danielle Kost
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
their counterparts at International. Wal-Mart also tries to aggregate across national boundaries with its IT platform and regional management teams that were created in 2004 to manage global brand development and oversee government and... View Details
Keywords: by Martha Lagace
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
Financial performance is the result of operating performance. Operating performance includes all the things that a company must do to win the competitive battle in its industry to attract, retain, and profitably serve customers. It varies greatly among industries, but... View Details
Keywords: by Benson Shapiro
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
Danaher, a conglomerate with brands in diagnostics, life sciences, and environmental and applied solutions. "Stars practice, and they keep practicing long after they become stars." Toyota employs a system known as the Toyota Production... View Details