Brand Activism - Publications - Faculty & Research

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey

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17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

now, where the virus is being contained and normal activities are resuming, with some modifications. In long-term disasters, rescue does not come, or comes long after expected. This is closer to the situation in the United States. We... View Details

Keywords: by Boris Groysberg and Robin Abrahams

09 Dec 2002
Research & Ideas

Unilever—A Case Study

chairmen and one other director. Beneath the two parent companies a large number of operating companies were active in individual countries. They had many names, often reflecting predecessor firms or companies that had been acquired.... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

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FAQs - Alumni

there drop-off programs for kids and teens? Do I have to supervise my children? There are no drop-off options; kids and teens must be supervised by a parent or adult caregiver at all times. HBS staff and faculty and vendors managing View Details

16 Feb 2023
HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details

Keywords: by Lane Lambert; Financial Services

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Europe - Global

Roberto Vedovotto, CEO of Kering Eyewear, prepared to discuss the future of the recently acquired brands LINDBERG, a Danish optical eyewear brand, and Maui Jim, an American sunglasses brand. Vedovotto founded Kering Eyewear in 2014,... View Details

12 Mar 2024
HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details

Keywords: by Rachel Layne; Electronics; Information Technology

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Japan - Global

global impact. Located in Tokyo, the JRC's primary purpose is to support HBS faculty research and case-writing activities in Japan. The School strives to deepen faculty's understanding of and exposure to Japanese management issues,... View Details

14 Oct 2014
First Look

First Look: October 14

Publications October 2014 Journal of International Economics The Global Agglomeration of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—The explosion of multinational activities in recent decades is rapidly... View Details

Keywords: Sean Silverthorne

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

that fall, drawing 80,000 people in 13 countries. The band’s ARMY grew in tandem, launching in 2014 and swelling eventually to 100 million members. Like typical fan clubs, members bought merchandise and snapped up concert tickets, but the ARMY was also extremely View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

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Entrepreneurial Management - Faculty & Research

success for our students and for practitioners worldwide. Because it is such a complex phenomenon, entrepreneurship must be studied through multiple lenses. We use three. The process of entrepreneurship - We seek to understand the processes of entrepreneurial View Details

08 Jul 2014
First Look

First Look: July 8

power comes a new challenge: people now expect companies to understand what type of relationships they want and to respond appropriately-they want firms to hold up their end of the bargain. Unfortunately, many brands don't meet those... View Details

Keywords: Carmen Nobel

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

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2023 Reunion Presentations - Alumni

Rise of DTC Brands – Implications for Legacy Brands Professor Rajiv Lal This modified case discussion did not require pre-reading. + More Info – Less Info We discuss the forces that have given rise to many... View Details

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Business & Environment - Faculty & Research

sustainability disclosure, and alternative ways of measuring IR. Moreover, I show that investor activism on environmental or social issues or a large number of concerns about a firm's environmental or social impact leads a firm to... View Details

12 Apr 2011
First Look

First Look: April 12

control rights and cash-flow rights in the borrowing firms exacerbates potential tunneling and other moral hazard activities by large shareholders, thereby increasing credit risk and monitoring needs. Consequently, lenders form syndicates... View Details

Keywords: Sean Silverthorne

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HBS - The year in Review

innovation and action through activities such as the popular Climate Rising podcast, reaching thousands of listeners around the world. Campus Sustainability Metrics 16 projects have earned LEED certification, the globally recognized... View Details

29 Jan 2008
First Look

First Look: January 29, 2008

effect of external finance. Download the paper: http://www.hbs.edu/research/pdf/08-047.pdf Peer Effects and Entrepreneurship Authors:Ramana Nanda and Jesper B. Sorensen Abstract We examine whether the likelihood of entrepreneurial View Details

Keywords: Martha Lagace

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Online Business Courses & Certifications | HBS Online

retain customers. Explore Subject Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks, 6-7 hrs/week Enroll by January 9 $1,850... View Details

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Topics - HBS Working Knowledge

Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) Advertising (77) Agency Theory (3) Age (3) Agreements and... View Details

Publications