Publications

2012
Chapter

The Relational Roles of Brands

By: Jill Avery

In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details

Keywords: Brands; Brand Management; Brand Equity; Brand Building; Customer Relationship Management; CRM; Customers; Customer Focus and Relationships; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry

2011
Working Paper

Cyclicality of Credit Supply: Firm Level Evidence

By: Bo Becker and Victoria Ivashina

Theory predicts that there is a close link between bank credit supply and the evolution of the business cycle. Yet fluctuations in bank-loan supply have been hard to quantify in the time-series. While loan issuance falls in recessions, it is not clear if this is due to... View Details

Keywords: Business Cycles; Borrowing and Debt; Credit; Banks and Banking; Bonds; Financial Markets; Financing and Loans; Banking Industry

SSRN

January 2002 (Revised January 2003)
Case

Finova Group, Inc. (A), The

By: Stuart C. Gilson and Perry Fagan

Finova Group, a $14 billion commercial finance company, filed for Chapter 11 in early March 2001, in what was one of the largest U.S. bankruptcy filings of all time and the largest corporate bond default since the Great Depression. While in Chapter 11, Finova became... View Details

Keywords: Acquisition; Business Startups; Borrowing and Debt; Equity; Insolvency and Bankruptcy; Debt Securities; Price; Crisis Management; Bids and Bidding; Partners and Partnerships; Strategy; Valuation; Financial Services Industry; United States

December 2009
Article

Long-Run Stockholder Consumption Risk and Asset Returns

By: Christopher J. Malloy, Tobias J. Moskowitz and Annette Vissing-Jorgensen

We provide new evidence on the success of long-run risks in asset pricing by focusing on the risks borne by stockholders. Exploiting micro-level household consumption data, we show that long-run stockholder consumption risk better captures cross-sectional variation in... View Details

Keywords: Asset Pricing; Stocks; Investment Return; Investment Portfolio; Risk Management

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Research Summary

Debt Redemption and Reserve Accumulation

By: Laura Alfaro

In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically. We revisit sovereign debt sustainability under the assumptions that countries can accumulate reserves and borrow internationally using their own... View Details

2010
Chapter

The Euro as a Reserve Currency for Global Investors

By: Luis M. Viceira and Ricardo Gimeno

This article explores the demand for the euro for risk management purposes and the evidence of stock market integration in the euro area. We define a reserve currency as one that investors demand either because it helps them hedge real interest risk and inflation risk,... View Details

Keywords: Volatility; Inflation and Deflation; Capital Markets; Currency; Stocks; Financial Markets; Financing and Loans; Investment Return; Investment Portfolio; Risk Management

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November 2004 (Revised April 2005)
Case

Deutsche Bank: Discussing the Equity Risk Premium

Two members of Deutsche Bank's Fixed Income Research Group are discussing how to advise clients on bond vs. equity asset allocation. A critical aspect to this asset allocation decision is the equity risk premium. Discusses a unique way developed by the bank for... View Details

Keywords: Risk Management; Asset Management; Bonds; Capital Markets; Investment Banking; Institutional Investing; Equity; Banking Industry; Germany

January 2008 (Revised September 2009)
Case

Financing American Housing Construction in the Aftermath of War

By: David Moss and Cole Bolton

At the start of WWI, the United States faced a significant housing shortage. Public officials feared the spread of disease—and even communism—in the nation's cramped urban centers where vacancy rates held near zero and families often "doubled up" in single-housing... View Details

Keywords: Central Banking; Bonds; Mortgages; Government Legislation; Business History; Housing; Banking Industry; United States

2024
Working Paper

Priceless: How to Create, Trade, and Protect What Matters Most

By: Debora L. Spar

This article explores the concept of the "sacred economy," a realm of human interactions and exchanges that transcends traditional market dynamics. It illustrates the emotional and relational aspects of human connections that cannot be quantified or traded like... View Details

Keywords: Valuation; Relationships; Human Needs; Goods and Commodities

SSRN

July 2005 (Revised December 2005)
Case

General Motors U.S. Pension Funds

By: Luis M. Viceira and Helen Tung

In June 2003, General Motors Corp. (GM) successfully marketed the largest corporate debt offering in U.S. history, worth $17.6 billion. The offering included $13.6 billion worth of debt denominated in dollars, euros, and pounds and $4 billion dollars denominated in... View Details

Keywords: Decisions; Bonds; Investment Return; Policy; Borrowing and Debt; Corporate Finance; Auto Industry; United States

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The question: How can View Details

Keywords: by Manda Mahoney

Research Summary

Time Varying Expected Returns, Stochastic Dividend Yields, and Default Probabilities: Linking the Credit Risk and Equity Literature (with George Chacko and Jens Hilscher)

In standard structural bond pricing models, the firm defaults once the market value of assets has fallen below a threshold. Expected returns, or at least dividend yields, are assumed to be constant, which implies that any asset value movement is permanent and has the... View Details

July 2020 (Revised January 2021)
Case

Rosalind Fox at John Deere

By: Anthony Mayo and Olivia Hull

Rosalind Fox, the factory manager at John Deere’s Des Moines, Iowa plant, has improved the financial standing of the factory in the three years she’s been at its helm. But employee engagement scores—which measured employees’ satisfaction with working conditions and... View Details

Article

Making 'Green Giants': Environment Sustainability in the German Chemical Industry, 1950s–1980s

By: Geoffrey Jones and Christina Lubinski

This article examines the evolution of corporate environmentalism in the West German chemical industry between the 1950s and the 1980s. It focuses on two companies, Bayer and Henkel, that have been identified as "green giants," and traces the evolution of their... View Details

Keywords: Business History; Green Business; Regional Strategy; Pollution; Henkel; Bayer; Globalization; History; Chemical Industry; Germany; United States

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October 2000 (Revised February 2007)
Case

Harvard Management Company and Inflation-Protected Bonds, The

By: Luis M. Viceira

In March 2000, the board of The Harvard Management Co. (HMC) approved significant changes in the policy portfolio determining the long-run allocation policy of the Harvard University endowment. These changes included a sharp reduction of the allocation to U.S. equities... View Details

Keywords: Bonds; Investment Portfolio; Investment Funds; Asset Management; Corporate Governance; Capital Markets; Financial Services Industry; United States

We show that the secular upward shift in short-run cross-country correlations of stock and bond returns does not necessarily imply a decline in the benefits of global portfolio diversification for long-horizon investors. We show that this increase in correlations has... View Details

April 2025
Article

The Fed and the Secular Decline in Interest Rates

By: Sebastian Hillenbrand

In this paper I document a striking fact: a narrow window around Fed meetings fully captures the secular decline in U.S. Treasury yields since 1980. By contrast, yield movements outside this window are transitory and wash out over time. This is surprising because the... View Details

Keywords: United States Treasury; Monetary Policy; Yield Curve