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Show Results For
- All HBS Web
(174)
- People (1)
- News (73)
- Research (86)
- Events (1)
- Multimedia (9)
- Faculty Publications (53)
- 23 Mar 2016
- News
Curing Parkinson’s Disease
properties of a virus known as M13—properties first recognized by Solomon’s mother, a leading Alzheimer’s researcher—and produce a medication to treat diseases like Parkinson’s and Alzheimers’s. As Solomon tells Palreman: “A single compound that effectively treats... View Details
- 01 Jun 2005
- News
Cultural Revolution at GE
bottom-line results to one fixated on risk taking and creativity. Immelt is convinced that the company’s future lies in creating a culture that fosters blockbuster ideas and world-class marketing. “It’s a different era,” he explained to... View Details
- 01 Jun 1997
- News
Entertainment Moguls Ponder the Future at HBS Conference
blockbuster cost $40 million. At the time, many industry leaders considered that an outrageous sum but today, the average megapicture requires about $100 million. How are Hollywood studios coping with these rising costs? They are... View Details
Keywords: Paula Maute
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
consumers not only discuss and disseminate branded content, they also create it. Why the ALS Ice Bucket Challenge was a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice... View Details
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
Like countless others in the summer of 2023, HBS professor Elie Ofek went to the theater to see the blockbuster film Barbie and found himself enveloped by the pink-drenched marketing blitz that had all but taken over the world. To Ofek, who teaches in the Marketing... View Details
- 01 Dec 2019
- News
In My Humble Opinion: Taking Attendance
professional spaces.” Bull’s-eye: “Turns out I’m a sharpshooter. In 2014 I went shooting for the first time and hit every single clay disk. The funny thing is, I haven’t gone since.” Blockbuster fun: “No one looks at me and thinks,... View Details
- Profile
Olivia Melendez
to cast her next blockbuster hit. Then in 7th grade, a psychic at my friend’s birthday party predicted I’d go on to become a soap opera star. I guess I’m still waiting for my shot What is your favorite childhood memory? There’s a home... View Details
- 25 Aug 2022
- News
On Purpose
responsibility (CSR) strategy. From interviewing scores of employees and executives, it was clear that storytelling was somewhere at the core of it all, she says. Take, for example, Marvel’s 2018 blockbuster Black Panther. The film was... View Details
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
shelf?” When they dug deeper, Cohen and his colleagues found evidence that energy sector firms are making substantial investments in alternative energy projects. In particular, energy firms are significant global producers of electricity, harnessing their View Details
- 01 Jun 2006
- News
Job One: Alumni Engagement
Third, a subcommittee examined the structure and approach of the Club Officers’ Roundtable held at HBS each spring and recommended several changes, including a name change to Clubs Leadership Conference. The HBS Global Leadership Forum has built amazing momentum... View Details
Keywords: Peter Cooper
- 16 Oct 2007
- First Look
First Look: October 16, 2007
firms aim to replicate success, and how they find, foster, and sell potential blockbuster products. Also illustrates how similar efforts by competitors increase each firm's dependence on a handful of hits. Contains detailed unique... View Details
Keywords: Sean Silverthorne
- 01 Sep 2014
- News
Feedback
supplemental video content online to those visiting theaters as well as an opportunity to watch the same movie with friends and family later at home? Or building online/offline communities around local theaters in addition to competing with food courts and restaurants?... View Details
- 01 Jun 2014
- News
Book Review: Hooray for the Huddled Masses
blockbusters may now be key ingredients for the impact we aim to have as leaders." —Assistant Professor Ethan Bernstein (MBA/JD 2002, DBA 2013), Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment, by Anita... View Details
Keywords: Maureen Harmon
- 01 Jun 2014
- News
Screen Saver
the consumer.'" Odd as it sounds, the customer has not been a historical focus for the movie theater industry. As Ramsey points out, the business got going in the 1930s and 1940s, when it was typical for one print of a movie to be licensed in a city. If you were lucky... View Details
- 15 Jun 2021
- News
Action Plan: Come as You Are
stop of the blockbuster exhibition, Treasures of Tutankhamun, was at Washington, DC’s National Gallery of Art, where Basseches, then age 14, was dazzled by the gold statue of the boy king, the carved alabaster lions, and the elaborate... View Details
- 01 Sep 2013
- News
Faculty Books
the Lincoln Filene Professor of Business Administration, explains a powerful truth about the entertainment world: Building a business around blockbuster products—which are expensive to produce and market—is the surest path to long-term... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
"Patterson understands that if you want shelf space you need to publish a lot of books; that you need a production system with more than one author; and that you need to mind the brand." The case also highlights the spread of the View Details
- 01 Dec 2005
- News
Buy the Book
more than one author; and that you need to mind the brand.” The case also highlights the spread of the blockbuster phenomenon. Ten years ago, a book was considered a success if it sold 200,000 copies. Today, the bar has been raised to 1.5... View Details
- 01 Mar 2008
- News
Alumni Books
most innovative, successful biotech firm ever, Amgen led its industry in revenue and sales growth in 2007. Binder, the firm’s CEO during 1988–2000, describes Amgen’s climb to success, revealing the highs and lows in the race to develop View Details
- 01 Jun 2009
- Lessons from the Classroom
The Challenges of Investing in Science-Based Innovation
he made the decision to continue investing in longer-term research rather than short-term profit after Merck took its blockbuster drug Vioxx off the market in September 2004. "He believed that the only way for Merck to recover was to... View Details