Big Four - Publications - Faculty & Research

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

printed out the pages containing the results he didn’t like, highlighted the offending ads, posted them on a bulletin board on the wall of the kitchen by the pool table, and wrote THESE ADS SUCK in big letters across the top. Then he went... View Details

Keywords: by James Heskett

20 Dec 2011
First Look

First Look: December 20

teams are exacerbated when teams are leaderless, undermining performance. A longitudinal study of multicultural MBA study teams found that in the early stage of team formation, teams with a low average level of, but moderate degree of variance in, uncertainty avoidance... View Details

Keywords: Carmen Nobel

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

communication. "We started to notice very quickly that some project managers were sending the same message three or four times using different media," she says, citing an example of a manager speaking to an employee... View Details

Keywords: by Kim Girard

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

after four days, sending the message that he thought this was a legal problem rather than an issue of consumer trust. “Johnson’s actions will become the new model for how a crisis should be handled” #3: Dig deep for the root cause.... View Details

Keywords: by Bill George; Technology; Food & Beverage

11 Jan 2021
Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

researchers analyzed the characteristics, web metrics, and technology adoption trajectories of the startups over four years starting in April 2015 to determine not only whether A/B testing affected firm performance, but how. What they... View Details

Keywords: by Kristen Senz

27 Apr 2016
Research & Ideas

How the FBI Reinvented Itself After 9/11

on the United States, killing nearly 3,000 people with four hijacked airliners—and throwing the FBI’s structure and identity into question. Since its founding in 1908, the organization had focused primarily on solving domestic crimes and... View Details

Keywords: by Carmen Nobel

20 Nov 2007
First Look

First Look: November 20, 2007

Roger's big bet. Implementing it required making six other bets: continuing to sell stand-alone DVRs in the retail market, despite rapidly eroding market share; distributing TiVo service in partnership with cable and satellite TV... View Details

Keywords: Martha Lagace

19 Jul 2017
Research & Ideas

Why Government 'Nudges' Motivate Good Citizen Behavior

A tiny nudge can motivate big change. (Source: dziewul) Most governments aren’t subtle when they want citizens to do something. The United States spends close to $1 billion annually on advertising--trying to convince citizens to do... View Details

Keywords: by Michael Blanding

09 Jul 2020
Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

decisions? Each team member is responsible for research within their area: talking to big customers, participating in supplier forums and webinars, scouring competitor websites. At the meeting, team members share their findings and... View Details

Keywords: by Boris Groysberg and Sarah Abbott

10 Apr 2014
Research & Ideas

John Kotter’s Plan to Accelerate Your Business

very fast, agile. They attract people who play around with crazy ideas." The idea is to bring back that agile, experimental, silo-free network. Under his new system, everyone works within a traditional hierarchy, but that hierarchy assigns innovation, agility, and... View Details

Keywords: by Kim Girard

04 Jun 2020
Book

It’s Not About You: Why Leaders Need to Look Outward

isn't what we observe [that] is getting in the way of great leadership. We're finding that if we can change the orientation, progress can be made.” We’ve been teaching people to look in the mirror, but I want to change the mirror to a window. The next View Details

Keywords: by Kristen Senz

16 Oct 2017
Research & Ideas

The Most Successful Startups Have Hands-On Founders

product companies in India for a three-day executive retreat. Prior to the retreat, participants were surveyed to find out how often they engaged in four management practices: providing structured feedback, conducting performance reviews,... View Details

Keywords: by Dina Gerdeman

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

lose $1.4 billion in value under Quaker's stewardship in just four years? How did Triarc restore most of that value in less than three years? What did Triarc do with such apparently effortless grace that Quaker, with all its resources,... View Details

Keywords: by John Deighton; Food & Beverage

15 Jan 2013
First Look

First Look: January 15

typology of social entrepreneuring models. This typology is based on four possible forms of capital that can be leveraged: social, economic, human, and political. Furthermore, our findings reveal that these View Details

Keywords: Sean Silverthorne

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

stresses: “There is always something you and others can do to make changes. Effecting change alone can be hard, especially in the face of big challenges that affect an entire social or political system, but by banding together and... View Details

Keywords: by Jay Fitzgerald

23 Jun 2022
Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

loneliness, as well as their feelings of connectedness and positive affect, or happiness. They took the same survey directly after the experience, as well as four weeks later. On all of the measures, the researchers found a marked... View Details

Keywords: by Michael Blanding

16 Mar 2009
Research & Ideas

When the Internet Runs Out of IP Addresses

using combinations of four integers, about 4 billion possible combinations. The problem: Internet growth is so dramatic that potential IPv4 addresses are running short on supply. A new standard called IPv6 will solve the problem with... View Details

Keywords: by Sean Silverthorne; Telecommunications

18 Nov 2022
HBS Case

What Does It Take to Safeguard a Legacy in Asset Management?

management worldwide in 2017, according to a survey from the Money Management Institute. “There are now many more firms founded by underrepresented minority leaders, but they still are a small proportion of this very big industry.” Just... View Details

Keywords: by Rachel Layne; Financial Services

17 Sep 2018
Research & Ideas

Welcome to Retirement. Who Am I Now?

their work, so they’re searching for something to replace that work identity.” Over four years, the researchers conducted interviews and surveys of 120 professionals at three quite different companies located in different parts of the... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

strategies that brand managers have used in order to cope with it. Avery recently sat down with HBS Working Knowledge to discuss their findings. According to the paper, consumers are operating in four concurrent Web-based eras: The Age of... View Details

Keywords: by Carmen Nobel; Advertising

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