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Publications

Publications

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  • All HBS Web  (610)
    • People  (1)
    • News  (244)
    • Research  (333)
    • Multimedia  (17)
  • Faculty Publications  (139)

Show Results For

  • All HBS Web  (610)
    • People  (1)
    • News  (244)
    • Research  (333)
    • Multimedia  (17)
  • Faculty Publications  (139)
← Page 7 of 610 Results →
  • 21 Apr 2013
  • News

Brazil: The creaking champions

  • 07 Mar 2014
  • News

A Brand Of Her Own: Estee Lauder

  • 07 Dec 2011
  • News

Yelp is Leaving Chains Behind

  • November 2017
  • Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand & Product Management; Big Data; "Marketing Analytics"; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
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Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Teaching Note 518-053, November 2017.
  • 05 Nov 2010
  • News

Why big tech companies like Google can still innovate

  • March 2006 (Revised April 2007)
  • Case

Cinco de Mayo

By: Arthur I Segel, Nicolas P. Retsinas, David Margain and Andres Caldera Radonski
In 2004, Adrian Pandal is seeking financing for a residential conversion of a building in Mexico City's historic center district. He must convince potential lenders that the project is viable and that it makes sense to bet on the future potential of an area that, until... View Details
Keywords: History; Risk Management; Opportunities; Urban Development; Investment; Property; Real Estate Industry; Mexico City
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Segel, Arthur I., Nicolas P. Retsinas, David Margain, and Andres Caldera Radonski. "Cinco de Mayo." Harvard Business School Case 206-115, March 2006. (Revised April 2007.)
  • 28 Sep 2011
  • News

Nike Taps Venture Arm for Green Ideas After Making Jerseys Out of Bottles

  • 01 Jul 2016
  • News

Why IBM Will Soar While Apple Stumbles

  • April 2014
  • Case

Don Valentine and Sequoia Capital

By: Felda Hardymon, Tom Nicholas and Liz Kind
Don Valentine participated in the beginnings of two significant milestones: the birth of the silicon chip and the development of the venture capital industry. From humble beginnings, Valentine became a legendary salesman at Fairchild Semiconductor and National... View Details
Keywords: Venture Capital; Personal Development and Career; Semiconductor Industry
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Hardymon, Felda, Tom Nicholas, and Liz Kind. "Don Valentine and Sequoia Capital." Harvard Business School Case 814-096, April 2014.
  • 04 Jan 2011
  • News

At Novartis, a winning formula

  • 13 Jan 2011
  • News

The Starbucks debate

  • January 1998
  • Case

Jerry Sanders

In 1997, Jay Sanders sold his 10-month-old medical device start-up company for more than $33 million. Looking to the future, he wondered if this was a success he could transform into a medical device brokerage business. As he reviewed his career history and the... View Details
Keywords: Personal Development and Career; Business Startups; Medical Devices and Supplies Industry; Service Industry
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Burton, M. Diane, and Katherine Lawrence. "Jerry Sanders." Harvard Business School Case 498-021, January 1998.
  • 25 Sep 2017
  • News

Why London is banning Uber from its streets

  • 20 Sep 2014
  • News

Making Big Data Think Bigger

  • September 2013 (Revised June 2019)
  • Case

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong
In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City–based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep... View Details
Keywords: Creative Industries; Nightlife; Service Management; Entertainment; Fashion; Celebrities; Event Marketing; Risk Management; Customer Relationship Management; Change Management; Supply Chain Management; Music Entertainment; Product Marketing; Entertainment and Recreation Industry; Las Vegas
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Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Case 514-028, September 2013. (Revised June 2019.)
  • 11 Sep 2012
  • News

Why You Need Charisma

  • 06 Feb 2015
  • News

Let Them Eat Burgers

  • 05 Feb 2020
  • News

Under Armour Dumped Its App, and Consumers Feel the Heartbreak

  • April 2016 (Revised June 2019)
  • Case

The Walt Disney Studios

By: Anita Elberse
In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight... View Details
Keywords: Entertainment; Movie Industry; Film; Creative Industries; Product Portfolio Management; Innovation; Branding; Talent; Blockbuster; Superstar; Film Entertainment; Media; Strategy; Talent and Talent Management; Creativity; Product Launch; Brands and Branding; Product Development; Marketing; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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Elberse, Anita. "The Walt Disney Studios." Harvard Business School Case 516-105, April 2016. (Revised June 2019.)
  • June 1, 2021
  • Article

Capitalism Won't Thrive on Value Investing Alone

By: Amar Bhidé
Investors fall into two camps: value investors, who base decisions on a careful analysis of revenues and costs, looking for steady performance, and growth investors, who place bets on risky projects with very high potential payoffs. A capitalist economy needs both... View Details
Keywords: Capitalism; Investors; Economy; Investment
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Bhidé, Amar. "Capitalism Won't Thrive on Value Investing Alone." Harvard Business Review Digital Articles (June 1, 2021).
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