Publications

Publications

Filter Results: (156) Arrow Down

Show Results For

← Page 7 of 156 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 20 Nov 2000
  • Research & Ideas

Moving from Supply Chains to Supply Networks

has supply chain management become such a hot topic in recent years? Shapiro: Changes in five factors are largely responsible for the increased attention. I'll quickly list them and then talk about each. Information technology Visibility of best practices Consumer... View Details
Keywords: by Staff
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

2016 Scientists Making a Difference: One Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important Contributions The Motivation for Creativity By: Amabile, Teresa M. Abstract—Scientists Making a Difference is a... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

organizational behavior as a field of study. He was a pioneer in creating a body of work on organization design, leadership, and change in both the private and public sectors. Lawrence’s professional work was rooted in an aspiration to do... View Details
Keywords: by Sean Silverthorne
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of... View Details
Keywords: by John Quelch; Advertising
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

potential impact of policies to manage systemic risk. Unravelling in Two-Sided Matching Markets and Similarity of Preferences Author:Hanna W. Halaburda Publication:Games and Economic Behavior (forthcoming) Abstract This paper investigates... View Details
Keywords: Martha Lagace
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

precision medicines (LPMs) as those that use one or more relevant biomarkers. We then further segment trials based on the nature of the biomarker(s) used and other trial features with economic implications. Given potential changes in the... View Details
Keywords: Carmen Nobel
  • 09 Feb 2016
  • First Look

February 9, 2016

formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close.... View Details
Keywords: Sean Silverthorne
  • 22 Mar 2011
  • First Look

First Look: March 22

Publisher's Link: http://www.jchs.harvard.edu/publications/MF10-16.pdf Unable to Resist Temptation: How Self-control Depletion Promotes Unethical Behavior Authors:F., M. Schweitzer Gino, N. Mead, and D. Ariely Publication:Organizational... View Details
Keywords: Sean Silverthorne
  • 11 Nov 2014
  • First Look

First Look: November 11

reached their limits; third, some products affecting the health and rights of the people as well as the related entities' behavior are challenging the legal and moral bottom line. These three aspects are required to establish a new... View Details
Keywords: Sean Silverthorne
  • February 2025
  • Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
Related
  • 06 May 2008
  • First Look

First Look: May 6, 2008

deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been named vice-president for Sales Effectiveness atop a transformed sales division. The previous week, the team had presented to top management the results of the customer View Details
Keywords: Martha Lagace
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

The analysis finds no impact of financial incentives on learning but significant effects of both goal setting and counseling on real financial outcomes. These results identify important complements to financial education that can bridge the gap between financial... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

today, a combination of fragmentation in consumer shopping behavior and emerging alternatives to home delivery will change how Americans buy consumables. The inexorable march of internet technology will create significant changes in the... View Details
Keywords: by Sean Silverthorne; Retail
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

serve significantly diverging customer bases. Such market-type dispersion is likely to compromise the headquarters' ability to control its local managers' behavior and satisfy the divergent needs of different types of customers. In this... View Details
Keywords: Martha Lagace
  • 16 Dec 2014
  • First Look

First Look: December 16

money-maximizing evaluation procedure. Our findings are compatible with a behavioral model of information processing and with the System 1/System 2 distinction in behavioral decision research where people... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

  Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling By: Cespedes, Frank V. Abstract—There are many books that provide strategy advice and... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

a principle that behavioral economists now emphasize: the importance of salient feedback in affecting customer choice, especially when long-term costs of a purchase (health care, trucks) or one's behavior... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 16 Aug 2016
  • First Look

August 16, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51481 The Value of Trading Relationships in Turbulent Times By: Di Maggio, Marco, Amir Kermani, and Zhaogang Song Abstract—This paper investigates how dealers’ trading relationships shape their trading View Details
Keywords: Sean Silverthorne
  • 29 Sep 2015
  • First Look

September 29, 2015

production stages. A key decision facing firms worldwide is the extent of control to exert over the different segments of their production processes. Building on Antràs and Chor (2013), we describe a property-rights model of firm boundary... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

later and if so, how? The friendship formation of students at a large Canadian university was assessed during their first term. These data were used to predict self-reported health and health behaviors (physical exercise, diet, tobacco,... View Details
Keywords: Sean Silverthorne

Are you looking for?

→Search All HBS Web