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- All HBS Web (204)
- Faculty Publications (64)
- 25 Aug 2022
- News
Case Study: Sound Check
improved long-term retention rates. In the early days, it’s best to optimize for product feedback. If it’s easier to sell to smaller customers (with more volume), stick with this segment and treat the feedback as gold. Rapidly iterate... View Details
- November 2008 (Revised November 2008)
- Case
Cyworld: Creating and Capturing Value in a Social Network
By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
- 01 Mar 2008
- News
Alumni Books
four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking markets that matter; selecting... View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
first large-sample evidence on the behavior and impact of non-practicing entities (NPEs) in the intellectual property space. We find that on average, NPEs appear to behave as opportunistic “patent trolls.” NPEs sue cash-rich firms—and... View Details
Keywords: Dina Gerdeman
- 01 Jun 1997
- News
Sorting Myth from Reality at Hong Kong Conference
effective, we must be close to practice. We need to be in the field." As part of this global initiative, in January 1998, the Business School will launch a new executive program for global leadership that will include a three-week segment... View Details
Keywords: Alejandro Reyes
- 25 Apr 2016
- News
Trail Blazer
has made quick progress, securing one federal and two state grants of $13 million, in total. In February 2015, the coalition broke ground on a six-mile segment to connect the city of Napa to Yountville, and it is scheduled to have more... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
Working PapersLetting Misconduct Slide: The Acceptability of Gradual Erosion in Others' Unethical Behavior (revised) Authors:Francesca Gino and Max H. Bazerman Abstract Previously titled "Slippery Slopes and Misconduct: The Effect... View Details
Keywords: Martha Lagace
- 01 Apr 2002
- News
HBS Alumni Association Board of Directors: President's Report
electronic newsletter for alumni as well as to revamp the Web site, a project that has already begun. Finally, the committee has offered critical feedback in the area of targeted marketing that will help the School identify the needs of specific View Details
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
forthcoming Management Science Patent Trolls: Evidence from Targeted Firms By: Cohen, Lauren, Umit Gurun, and Scott Duke Kominers Abstract—We provide the first large-sample evidence on the behavior and impact of nonpracticing entities... View Details
Keywords: Dina Gerdeman
- 08 Aug 2006
- First Look
First Look: August 8, 2006
the predictive value of a theory can be measured in terms of how many pairs of experimental subjects you would have to observe playing a previously unexamined game before the mean of the experimental observations would provide a better prediction than the theory about... View Details
Keywords: Sean Silverthorne
- 01 Oct 2001
- News
A Janus-Faced Reflection
pretty much descent from the summit. Roll us off into retirement, on to the golf course, record our remaining exploits in the oldest segment of Class Notes, and pass out the canes and walkers. OK, maybe this is just baby-boomer rant and... View Details
- 23 May 2000
- Research & Ideas
The Emerging Art of Negotiation
The psychological study of negotiation, once a mere sub-field of social psychology, can now draw on a wealth of work throughout many different segments of psychology: social psychology, cognitive psychology, View Details
Keywords: by Martha Lagace
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
delivered to my house tonight, where it will be set up and ready to go. Lal: Furniture is often sold that way today. It's a showroom where your order is customized and delivered in six weeks. Q: What retail segments are most vulnerable to... View Details
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
football stadium, a cruise ship—where people are segmented by rank of some sort. Norton co-authored the study, Physical and Situational Inequality on Airplanes Predicts Air Rage, with Katherine A. DeCelles, an associate professor of... View Details
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
investor and managerial costs. It affects job creation and innovation throughout society. Once a venture reaches a critical size, its complexity greatly increases. The original business model must deal with new market and organizational realities, and View Details
Keywords: by Sean Silverthorne
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
1988, as well as for the 2002 midterm contest. Republicans were in red, Democrats in blue, and between them a shrinking wedge of green that showed the truly independent voter, a segment that had diminished with each contest. That worked... View Details
Keywords: Government
- 01 Jun 2014
- News
Screen Saver
chances. "Moviegoing is embedded in the American social fabric," he says during a conversation at AMC's Theatre Support Center (the company's corporate headquarters) in Leawood, a suburb of Kansas City, Missouri. "We provide the opportunity to escape the daily routine.... View Details
- 10 Jan 2012
- First Look
First Look: January 10
http://people.hbs.edu/mbaker/cv/papers/Investor_Sentiment_JFE_Article_In_Press.pdf Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior Authors:F. Gino and S. Desai Publication:Journal of Personality and Social... View Details
Keywords: Sean Silverthorne
- 20 Nov 2000
- Research & Ideas
Moving from Supply Chains to Supply Networks
has supply chain management become such a hot topic in recent years? Shapiro: Changes in five factors are largely responsible for the increased attention. I'll quickly list them and then talk about each. Information technology Visibility of best practices Consumer... View Details
Keywords: by Staff