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  • September 2015
  • Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
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  • 2022
  • Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim
The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details
Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation
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  • March 2013
  • Article

From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

By: Marion Fourcade and Rakesh Khurana
This article draws on historical material to examine the co-evolution of economic science and business education over the course of the twentieth century, showing that fields evolve not only through internal struggles but also through struggles taking place in adjacent... View Details
Keywords: Professions; Disciplines; Neo-Liberalism; Education; Economics; Finance; Society; United States
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  • May 2014 (Revised March 2017)
  • Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
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  • 06 May 2014
  • First Look

First Look: May 6

August 2013 Management Science The Impact of Corporate Sustainability on Organizational Processes and Performance By: Eccles, Robert G., Ioannis Ioannou, and George Serafeim Abstract—We investigate the effect of corporate sustainability... View Details
Keywords: Sean Silverthorne
  • 21 Jan 2014
  • First Look

First Look: January 21

Publications August 2013 Journal of Economic Behavior & Organization Awards Unbundled: Evidence from a Natural Field Experiment By: Ashraf, Nava, Oriana Bandiera, and Scott Lee Abstract—Organizations often use non-monetary awards to... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2023
  • What Do You Think?

Do Leaders Learn More From Success or Failure?

do you think? Share your thoughts in the comments below. References: Amy Edmondson, Right Kind of Wrong: The Science of Failing Well (Atria Books, 2023) Amy C. Edmondson, “Psychological Safety and Learning View Details
Keywords: by James Heskett
  • 17 May 2017
  • Research & Ideas

Minorities Who 'Whiten' Job Resumes Get More Interviews

opportunity to recognize this issue as a pinch point, so they can do something about it.” DeCelles co-authored a September 2016 article about the two-year study in Administrative Science Quarterly called Whitened Resumes: Race and... View Details
Keywords: by Dina Gerdeman
  • 17 Jul 2023
  • Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

Business Administration at Harvard Business School. In May, Hall convened what he hopes will be a yearly conference of scholars now working in the burgeoning field of incentive design, which draws lessons from both microeconomics and View Details
Keywords: by Avery Forman
  • 2011
  • Working Paper

From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
Keywords: Economics; Practice; Business Education; Labor and Management Relations; Decision Making; Management Analysis, Tools, and Techniques; Change; Governing Rules, Regulations, and Reforms; Finance; Knowledge; Production; Business Conglomerates; Education Industry; United States
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  • fall 2008
  • Article

The Intermediation of Financial Risks: Evolution in the Catastrophe Reinsurance Market

By: Kenneth A. Froot
In this paper, I provide evidence concerning the imperfections in the reinsurance market. I try to get at some of the root causes of these imperfections, e.g., the behavior of ratings firms and the agency problems associated with the corporate form of ownership. I also... View Details
Keywords: Catastrophe Risk; Corporate Finance; Banking And Insurance; Hedging; Banking; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Cost of Capital; Asset Pricing; Insurance Industry
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  • Article

Beyond Statistics: The Economic Content of Risk Scores

By: Liran Einav, Amy Finkelstein, Raymond Kluender and Paul Schrimpf
"Big data" and statistical techniques to score potential transactions have transformed insurance and credit markets. In this paper, we observe that these widely-used statistical scores summarize a much richer heterogeneity, and may be endogenous to the context in which... View Details
Keywords: Analytics and Data Science; Risk and Uncertainty; Insurance Industry
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  • 2008
  • Working Paper

From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
Keywords: Economics; Business Education; Finance; Governing Rules, Regulations, and Reforms; Business History; Chicago
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  • 21 May 2014
  • Working Paper Summaries

The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research

Keywords: by George Serafeim
  • 2025
  • Working Paper

Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning

By: Liangzong Ma, Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
Reinforcement learning (RL) offers potential for optimizing sequences of customer interactions by modeling the relationships between customer states, company actions, and long-term value. However, its practical implementation often faces significant challenges.... View Details
Keywords: Dynamic Policy; Deep Reinforcement Learning; Representation Learning; Dynamic Difficulty Adjustment; Latent Variable Models; Customer Relationship Management; Customer Value and Value Chain; Foreign Direct Investment; Analytics and Data Science
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  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

thinking? HBS Working Knowledge staffer Manda Mahoney questioned Zaltman about the new book, published by Harvard Business School Publishing. Mahoney: You state that 95 percent of all cognition occurs in the subconscious mind. How can marketers begin to understand... View Details
Keywords: by Manda Mahoney
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 11 Jun 2024
  • In Practice

The Harvard Business School Faculty Summer Reader 2024

As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607064 Ascent Media Group (B) Harvard Business School Supplement 607-080 Supplements the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607080 View Details
Keywords: Martha Lagace
  • 15 Dec 2015
  • First Look

December 15, 2015

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50235 forthcoming Organization Science Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing By: Marquis, Christopher, Michael W. Toffel, and Yanhua Zhou... View Details
Keywords: Carmen Nobel

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