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- All HBS Web (172)
- Faculty Publications (69)
- 25 Aug 2022
- News
Case Study: Sound Check
Venture Incubation Program. Fast forward several months and much web development later, and now LS offers a B2B SaaS product that can transform any website from a static display of content into an interactive experience, fully... View Details
- Web
Global Entrepreneurship - Course Catalog
HBS Course Catalog Global Entrepreneurship Course Number 1631 Professor Paul Gompers Spring; Q3Q4; 3.0 credits Formerly known as Entrepreneurship Outside of the Valley Overview: Entrepreneurship has been shown to be a major driver of economic development in View Details
- 06 Sep 2018
- Blog Post
How to Thrive in an Unstructured Environment
global corporate sales strategy. Throughout this experience, I worked on everything from “blue sky” brainstorming sessions and developing strategies, to attending conferences, implementing new software systems, and designing marketing... View Details
Keywords: Entrepreneurship
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
market is very different from the B2B market. Yes, competing is hard work and made even harder when a company is entering a new market where the customers don’t yet understand... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States... View Details
- 10 Mar 2021
- News
Vision: A Unicorn Evolves
market fit.” In the beginning, Outreach didn’t have a pricing model: “We just kept upping the price, and people kept paying.” Yet the software, while powerful, was unstable. The team had built it quickly and on a budget, because... View Details
- Web
Rock 100: The Summit - Entrepreneurship
recommended reading lists Hand-picked resources for the questions and concerns raised by the Rock 100 founders at the Summit can be found at the links below: B2B Marketing Aligning Strategy and Sales: The... View Details
- 19 Oct 2023
- Blog Post
New Venture Competition 2023: Business and Environment Ventures
Using a novel bacteria, Coryntech is developing low-cost, high-purity enzymes to help unlock the $4 trillion bio-economy revolution. Greentopia - Aishwaya Amuda (MBA 2024) - B2B carbon accounting and emission mitigation software platform... View Details
- 30 Aug 2016
- First Look
August 30, 2016
viable business out of their groundbreaking technology. The case raises issues in entrepreneurship and B2B marketing such as analyzing economic value to the customer, designing optimal price metrics,... View Details
Keywords: Carmen Nobel
- 04 Oct 2016
- Blog Post
The Peek Weekend Stem Cohort Experience
how Alibaba’s Taobao got started as a B2B platform, or what Uber’s highly profitable business model was, or that the now very popular Swiss watches were seriously struggling for a while until Jean-Claude Biver saw the innovative business... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard Business School. Ross is a... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
electronic commerce than in the B2B segment, since industry standards for characterizing color and fabric are more familiar forms of communication for business partners than for individual consumers. Compounding the difficulty in... View Details
- 31 Mar 2022
- Blog Post
Setting Interns Up for Success at Your Startup
packaging waste throughout the supply chain. With a wide range of opportunities available to the business as they expand, a Business Intelligence function was formed at Mori in 2021 with a critical mandate – build a robust system and conduct analysis to identify the... View Details
Keywords: Entrepreneurship
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
negative-return activities requires good links with changing market realities. On average, companies spend 10 percent of revenues on selling activities—often much more in many B2B markets, he says. But if... View Details
Keywords: by Michael Blanding
- 26 Jun 2000
- Research & Ideas
What’s an Internet Business Model? Ask a Health Care Professional
some eternal issues of patient care: not only good health, but also quality, choice and trust? To consider these questions, the IS2K conference assembled a panel of experts, with HBS Professor Lynda Applegate as moderator, to talk about "Emerging Internet Business... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews leverage the wisdom of the crowd,... View Details
Keywords: Sean Silverthorne
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Capital Tech Opportunities who invests in B2B software companies in the late-stage growth phase. Hopkins cites an example that was brought to life in a case discussion attended by the protagonist, a founder of a company who had placed his... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2018
- News
Up by the Roots
intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details
- 09 Jun 2003
- Research & Ideas
Incentives and Operational Excellence
technology was introduced to create a more valuable contract between parties. Looking at the home-video market in general, Narayanan learned that between 20 and 25 percent of customers can't find the video they want when they go to their... View Details
Keywords: by Martha Lagace
- 31 Mar 2022
- Blog Post
Setting Interns Up for Success at a Startup
packaging waste throughout the supply chain. With a wide range of opportunities available to the business as they expand, a Business Intelligence function was formed at Mori in 2021 with a critical mandate – build a robust system and conduct analysis to identify the... View Details