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  • Web

Marketing Curriculum - Faculty & Research

Term Quarter Credits B2B Sales and Distribution Lou Shipley Spring 2025 Q3 1.5 The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall 2024 Q1Q2 3.0 Business Solutions for the Global Poor... View Details

    Experimentation Works: The Surprising Power of Business Experiments

    * Top 10 Technology Books of 2020 (Forbes)
    * 10 Best Business Books of 2020 (Inc. Magazine)
    * Top Shelf Pick of Best Business Books 2020: Technology & Innovation (Strategy + Business)
    * 9 Best Business Books for 2020... View Details

    • Web

    Entrepreneurship - Faculty & Research

    company with the goal of reducing food losses and improving farmer incomes. WayCool started with B2C retail, selling fruits and vegetables from food trucks, later expanding to grocery stores under the Sunnybee brand. It then pivoted to a View Details
    • 18 Jul 2023
    • Interview

    Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

    By: Jeffrey F. Rayport and Doug Levin
    This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
    Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
    Related
    • 16 May 2023
    • In Practice

    After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

    While I am sure we will continue to analyze the data to better understand the failure’s impact, my early read is that SVB’s failure—perhaps because the government so quickly stepped in—has not resulted in a startup apocalypse. AI startups are fundraising, View Details
    Keywords: by Avery Forman; Technology; Financial Services
    • 09 Jul 2020
    • Research & Ideas

    It’s Time to Reset Decision-Making in Your Organization

    action with the CEO of a B2B company who has responded to current pressure from customers by agreeing to cut prices in the short term in exchange for contract extensions; thereby being sensitive to their customers’ short-term needs while... View Details
    Keywords: by Boris Groysberg and Sarah Abbott
    • 25 Jun 2024
    • Research & Ideas

    How Transparency Sped Innovation in a $13 Billion Wireless Sector

    deliberately makes its drivers available, they're giving up some of that proprietary protection they've made for themselves in the interest of trying to invite more partners.” He adds that he understands why some firms are reluctant to open up their technology to... View Details
    Keywords: by Jay Fitzgerald; Technology
    • 19 Sep 2023
    • Blog Post

    2023 Summer Internships in Business & Environment

    Planeteer Capital Planeteer Capital is a new Climate Tech venture capital firm that invests in Pre-Seed and Seed stage startups. Planeteer invests globally, across hardware and software, and preferences B2B businesses in emerging... View Details
    • Web

    Winners & Runners-Up | New Venture Competition

    customer partnership platform helping B2B SaaS companies provide world-class onboarding to new customers. Social Enterprise Track, 2020 Mosaic Sarah Schewe, HBS 2020 Social Enterprise Track Winner Provides a complete picture of a... View Details
    • 04 Sep 2019
    • Blog Post

    A Guided Experience into the World of Entrepreneurship

    process better.” Yet the possibilities for state-of-the-art enterprise B2B software utilizing SaaS business models inspired him to seek more. Going to HBS, with its start-up support system, would give Stan, “a guided experience into the... View Details
    • 10 Apr 2014
    • Research & Ideas

    John Kotter’s Plan to Accelerate Your Business

    book, he follows how the accelerators are used by Paul Davidson, a top sales executive at a B2B tech firm, who was grappling with sales growth decline. Davidson shared four goals at the start of building the company's agile network: work... View Details
    Keywords: by Kim Girard
    • 08 Mar 2004
    • Research & Ideas

    Creating Value in Your Business Ecosystem

    operating cost was rising, as well. Many B2B marketplaces, for example, continued to increase revenue despite decreasing and ultimately disappearing margins, which led to the collapse of their business models. eBay shares the value it... View Details
    Keywords: by Marco Iansiti & Roy Levien
    • 04 Sep 2017
    • Blog Post

    HBS Startup Bootcamp and Founders Unfiltered

    I’ve kept a list of new product and business ideas on my phone for over 10 years now. While they range from dog toys to B2B SaaS businesses, they all have one thing in common: they only exist on my phone. I’ve never seriously pursued any... View Details
    • Web

    HBS Alumni Conference: Accelerating Climate Solutions - Alumni

    practice in customer experience and design in financial services, which serves clients on improving their customer delivery and using those improvements to drive enhanced financial results. Dan has especially deep expertise in B2B... View Details
    • Blog

    Leading Successful Digital Transformation

    growth. For example, digital banking allowed DBS bank of Singapore to expand into India with a fully digital bank—a market it could not compete in previously. Similarly, J.P. Morgan used blockchain technology to introduce Onyx, a new platform for cross-border View Details
    • 05 Feb 2019
    • News

    The First Five Years: Karan Shah (MBA 2016)

    fashion quotient quickly!” How do you use what you learned at HBS in your work at PCL? “Given that my role involves working extensively in strategy and growth, what I learned in my classes on finance, negotiations, strategy, B2B sales,... View Details
    • 21 Jan 2022
    • Blog Post

    Tipping Point: Investing in the Women of Kenya’s Coffee Farms

    from B2B sales to a consumer-focused business plan. The shift allowed Nyamumbo to more fully realize her initial goal of connecting producer and consumer. According to Nyamumbo, payments through Kahawa’s QR code average $5—about a third... View Details
    • Web

    Courses by Faculty Unit - Course Catalog

    Name Term Quarter Credits B2B Sales and Distribution Lou Shipley Spring 2025 Q3 1.5 The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall 2024 Q1Q2 3.0 Business Solutions for the Global... View Details
    • 01 Mar 2023
    • News

    Step Change

    presenting, among other skills. “When Amal told me what she was working on to support female entrepreneurs, I saw it as something that’s really needed,” says Farah Emara, cofounder and CEO of B2B agritech platform FreshSource Global. When... View Details
    Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
    • 18 Jul 2019
    • Lessons from the Classroom

    The Internet of Things Needs a Business Model. Here It Is

    in the business-to-business space.” Indeed, the kinds of innovation possible in the B2B world seem limitless. By placing sensors on machinery and connecting them to the internet, companies can capture real-time data on their assets and... View Details
    Keywords: by Michael Blanding; Computer