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  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

growth. Central to Ferrari’s strategy is its response to disruptive changes in the automotive industry and their impact on the company’s products and brand. Purchase this... View Details
Keywords: Dina Gerdeman
  • December 2012
  • Article

Grand Innovation Prizes: A Theoretical, Normative, and Empirical Evaluation

By: Alan MacCormack, Fiona Murray, Scott Stern and Georgina Campbell
This paper provides a systematic examination of the use of a Grand Innovation Prize (GIP) in action—the Progressive Automotive Insurance X PRIZE—a $10 million prize for a highly efficient vehicle. Following a mechanism design approach we define three key dimensions for... View Details
Keywords: Design; Motivation and Incentives; Goals and Objectives; Performance; Auto Industry
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  • June 2020
  • Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States
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  • Article

How Market Power Affects Dynamic Pricing: Evidence from Inventory Fluctuations at Car Dealerships

By: Ayelet Israeli, Fiona Scott-Morton, Jorge Silva-Risso and Florian Zettelmeyer
This paper investigates empirically the effect of market power on dynamic pricing in the presence of inventories. Our setting is the auto retail industry; we analyze how automotive dealerships adjust prices to inventory levels under varying degrees of market power. We... View Details
Keywords: Dynamic Pricing; Market Power; Pricing; Price Discrimination; Inventory Production; Marketing; Price; Competitive Strategy; Auto Industry; Auto Industry
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    Roberto Verganti

    Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

    Keywords: automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive
    • 07 Oct 2014
    • First Look

    First Look: October 7

    Business School Case 914-049 YAAS's Service Center This case is about a compensation change at an automotive service company in the Middle East. The case allows investigation and analysis of many issues related to compensation design and... View Details
    Keywords: Sean Silverthorne
    • Web

    Sample Student Projects - Institute For Strategy And Competitiveness

    Cluster (2010) The North Carolina Furniture Cluster (2009) Automotive Cluster in Michigan USA (2009) Washington D.C. Information Technology and Services Cluster (2008) The Chicago Processed Food Cluster (2006) The Los Angeles Motion... View Details

      Dennis A. Yao

      Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details

      Keywords: automotive; automotive; automotive; automotive

        Julian De Freitas

        Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

        Keywords: automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive
        • 29 Sep 2015
        • First Look

        September 29, 2015

        innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned... View Details
        Keywords: Sean Silverthorne

          W. Earl Sasser

          Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

          Keywords: automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive
          • Profile

          Yaoxin Ding

          automotive program in the world” at the University of Michigan. After graduation, he became the only non-PhD engineer at Cummins, where he worked on efficient gasoline engines for the Chinese market. Two years later, he worked with Fiat... View Details

            Youngme Moon

            Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

            Keywords: automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive

              Marco Iansiti

              Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.

              Prof. Iansiti's research examines the digital transformation of companies and... View Details

              Keywords: automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive

                Stefan H. Thomke

                Stefan Thomke (sthomke@hbs.edu), an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with firms on product, process, and... View Details

                Keywords: automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive
                • 20 Sep 2019
                • Research & Ideas

                Solving the Riddle of How Companies Grow Over Time

                else comes along and someone else surges in front of them.” By contrast, industries with a few established players, such as automotive or aviation, see slower growth without a lot of change in leadership.... View Details
                Keywords: by Michael Blanding; Manufacturing

                  Alan D. MacCormack

                  Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

                  Keywords: automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive
                  • 01 Sep 2023
                  • News

                  3-Minute Briefing: Frances Haugen: (MBA 2011)

                  and the levers to prevent and mitigate them. If we can all sit around the table and have a shared conversation, we can get to a duty-of-care standard. We’re not saying do it all; we’re saying there should be a floor somewhere in the middle. I use the analogy of the... View Details
                  Keywords: Julia Hanna; whistle blower; Facebook; leadership; social media
                  • Web

                  Globalization - Faculty & Research

                  Centers The globalization of business has long encouraged Harvard Business School (HBS) faculty to research international business practices and the effects of globalization. Seminal contributions - Christopher Bartlett on managing across borders , Michael Porter on... View Details

                    Gerald Zaltman

                    *Joined Harvard Faculty: 1991
                    Prior Faculty Appointments: Northwestern University, 1968-75;
                    University of Pittsburgh, 1975-91

                    *Doctoral Degree in Sociology Received from: The John Hopkins University;
                    MBA Degree Received from: The University of... View Details

                    Keywords: automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive; automotive