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  • All HBS Web  (676)
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    • News  (201)
    • Research  (213)
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Overview

By: Jill J. Avery
Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
  • 13 Jun 2022
  • Research & Ideas

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

seen as not paying as much attention,” explains Zlatev. They are seen, he says, as “hyper aware of the situation around them, trying to come off in a positive way to others, which can sometimes be seen as acting, like being in a situation and not actually being their... View Details
Keywords: by Pamela Reynolds
  • 03 Jan 2023
  • Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

those bands? What would leaders do if they found that they’re underpaying an employee? “That's often an inhibitor to people having this conversation because they're afraid of what they'll find,” says Opie. Step 2: Building a bridge Company officials need to make View Details
Keywords: by Pamela Reynolds
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

list of authentic leaders that have made courageous decisions to build great global companies. To quote poet Maya Angelou, “Courage is the most important of all the virtues, because without courage you can't practice any other virtue... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 17 Oct 2022
  • Research & Ideas

Why Quiet Quitters Need More Than Money to Re-Engage

community.” Paying employees fairly is just one way to show them they are valued, he says—but it’s also important to give them a sense of purpose, caring, and community. By flipping expectations of a boss-employee relationship and View Details
Keywords: by Michael Blanding
  • 22 Feb 2018
  • Book

The New History of American Capitalism

communicate reality. Timothy Mitchell, for example, explores how the parameters of economic expertise shape the questions the discipline investigates, while others have scrutinized how data and statistics come to represent the View Details
Keywords: Manufacturing
  • 16 Jul 2012
  • Research & Ideas

Are You a Strategist?

While that may sound obvious at face value, it's something that regularly stymies the veteran leaders in Montgomery's executive classes. "We'll be talking about Nike or Apple, and the participants will be praising the authenticity of the... View Details
Keywords: by Carmen Nobel
  • 10 May 2010
  • Research & Ideas

What Top Scholars Say About Leadership

image. The relationship between the two is rich with meaning and resonance and becomes the arena for navigating the empirical, aesthetic, and ethical dimensions of authentic and compelling narrative. To our minds, portraiture is a perfect... View Details
Keywords: by Martha Lagace; Education
  • 21 Apr 2021
  • Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

of local leadership: An individual manager can be an authentic communicator even if their organization is not. Jennifer Petriglieri’s colleague and husband, Gianpiero Petriglieri, recommends that leaders “tell your people what will happen... View Details
Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
  • 23 Jul 2012
  • Research & Ideas

The Power of Conversational Leadership

teams can share success stories from the field via public video blogs, which journalists and customers may consider more authentic and more useful than slick marketing material. Furthermore, besides meeting with sales teams, customers... View Details
Keywords: by Carmen Nobel
  • 14 Jun 2021
  • Op-Ed

When Your Nerves Get the Best of You, Change the Narrative

focus on all the ways we fall short—we allow our true selves to shine. This authenticity makes us more likely to secure jobs, higher ratings in our presentations, and money for entrepreneurial ventures or deals. There’s a video I like to... View Details
Keywords: by Francesca Gino
  • 01 Apr 2013
  • Research & Ideas

First Minutes are Critical in New-Employee Orientation

authentic self-expression than those in the organizational group. Individuality group participants also performed better and faster on data-entry tasks than those in the other groups. Furthermore, those in the individuality group were... View Details
Keywords: by Carmen Nobel; Web Services; Service; Telecommunications
  • 04 Jun 2020
  • Book

It’s Not About You: Why Leaders Need to Look Outward

precisely the type of less than fully authentic behavior that’s going to reduce our chance of being hired. The good news is that most of us generate a stable pattern of trust signals, which means a small change in behavior can go a long... View Details
Keywords: by Kristen Senz
  • 09 Jul 2007
  • Research & Ideas

Five Steps to Better Family Negotiations

know how to manage. While this might alleviate tension in the short run, it also perpetuates the status quo. The consequence: negotiations that involve listening, learning, and the exchange of authentic views between peers do not become... View Details
Keywords: by John A. Davis and Deepak Malhotra
  • 14 Feb 2017
  • Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

forecasting, strategic planning, and statistical decision making have not prepared them for this amount of flux in the environment. In short, these rapid-fire changes are putting extreme pressure on business leaders to lead in ways not heretofore seen. The VUCA manager... View Details
Keywords: by Bill George
  • 22 Apr 2002
  • Research & Ideas

Does Spirituality Drive Success?

in the family [is] the most authentic thing I can say about what Wainwright Bank does." According to Ricardo Levy, chairman of Catalytica Energy Systems, executives are trained for action—contemplation is not part of their rulebook.... View Details
Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild
  • 11 Apr 2022
  • Research & Ideas

A World of Difference: What Keeps Companies from Becoming More Inclusive

short, intensive course for MBA students called Anatomy of a Badass, which was a primer on being unapologetically authentic at work. Here, they talk with the HBS Alumni Bulletin about understanding differences in the workplace and the... View Details
Keywords: by Jen McFarland Flint
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

that audience. In TV, I can’t do that,” Gupta says. “When I reach out to my target audience and convey my message, if it’s only to 10,000 people, that might be more effective than reaching 10 million people who mean nothing to me.” View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 27 Jun 2011
  • Research & Ideas

Recovering from the Need to Achieve

operated this way or felt this way. Many are relieved to hear the condition has a name." Harvard is fertile ground for HNAPs, too. DeLong plans to make his book required reading in the second year courses on Authentic Leadership and... View Details
Keywords: by Kim Girard
  • 10 Sep 2012
  • HBS Case

HBS Cases: Branding Yoga

DVD under Jane Fonda's "Team Fonda" fitness brand. In addition, she and Chopra collaborated on the iPad app Authentic Yoga. Those actions spurred some instructors to label her a sellout, but Deshpandé is more measured.... View Details
Keywords: by Kim Girard; Entertainment & Recreation
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