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08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

Sorenstam didn't win, what measure would capture the sense of success that the public and this athlete clearly felt? There were many scores out there: David Owen of the New York Times summarized her success in terms of beating out forty... View Details

Keywords: by Laura Nash & Howard Stevenson

04 Mar 2014
First Look

First Look: March 4

desires of sports fans, alumni, and athletes themselves are at the crossroads of these realignment decisions. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46476 Cases & Course Materials Harvard Business... View Details

Keywords: Sean Silverthorne

16 Dec 2002
Research & Ideas

Mentoring—Using the Voice of Experience

top-notch athletes from Venus Williams on the tennis court to Tiger Woods in golf, they still have coaches. Coaches do have a place, but there are certain limits. I think both projects have converged on this understanding that you can... View Details

Keywords: by Sean Silverthorne

07 Sep 2011
First Look

First Look: Sept. 7

practitioners. In this study of athlete endorsements, we find there is a positive payoff to a firm's decision to sign an endorser, and that endorsements are associated with increasing sales in an absolute sense and relative to competing... View Details

Keywords: Sean Silverthorne