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16 Dec 2002
Research & Ideas

Mentoring—Using the Voice of Experience

top-notch athletes from Venus Williams on the tennis court to Tiger Woods in golf, they still have coaches. Coaches do have a place, but there are certain limits. I think both projects have converged on this understanding that you can... View Details

Keywords: by Sean Silverthorne

31 Mar 2009
First Look

First Look: March 31, 2009

endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value from their brands as well as... View Details

Keywords: Martha Lagace

10 Apr 2007
First Look

First Look: April 10, 2007

competition takes place at a very conceptual level, Li Ning has chosen to adopt a very controversial "oriental theme" for its brand, while becoming at the same time a major sponsor of international athletes of the highest... View Details

Keywords: Martha Lagace

27 Sep 2004
Research & Ideas

How Leaders Build Winning Streaks

Bob Ladouceur, head coach of De La Salle, never forced an athlete who broke a rule to spend more time on the practice field or in the weight room; instead, a violator was sidelined. Similarly, people at Continental or Garanti Bank who did... View Details

Keywords: by Rosabeth Moss Kanter

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

Sorenstam didn't win, what measure would capture the sense of success that the public and this athlete clearly felt? There were many scores out there: David Owen of the New York Times summarized her success in terms of beating out forty... View Details

Keywords: by Laura Nash & Howard Stevenson