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Publications

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    • All HBS Web  (1,227)
      • Faculty Publications  (283)

      Assembling Value ChainRemove Assembling Value Chain →

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      • May 2017 (Revised September 2018)
      • Supplement

      Hilti Fleet Management (B): Towards a New Business Model

      By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
      The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details
      Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Growth Management; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
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      Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (B): Towards a New Business Model." Harvard Business School Supplement 717-465, May 2017. (Revised September 2018.)
      • Article

      The Impact of Forward-Looking Metrics on Employee Decision-Making: The Case of Customer Lifetime Value

      By: Pablo Casas-Arce, Asis Martinez Jerez and V.G. Narayanan
      This paper analyzes the effects of forward-looking metrics on employee decision-making. We use data from a bank that started providing branch managers with the customer lifetime value (CLV)—an estimate of the future value of the customer relationship—of mortgage... View Details
      Keywords: Customer Lifetime Value; Forward-looking Metrics; Employees; Decision Making; Information; Customer Value and Value Chain; Banks and Banking; Mortgages; Outcome or Result
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      Casas-Arce, Pablo, Asis Martinez Jerez, and V.G. Narayanan. "The Impact of Forward-Looking Metrics on Employee Decision-Making: The Case of Customer Lifetime Value." Accounting Review 92, no. 3 (May 2017): 31–56.
      • January 2017 (Revised October 2023)
      • Case

      Classtivity: Payal's Pirouette

      By: Jeffrey J. Bussgang and Olivia Hull
      A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details
      Keywords: Product Pivot; Boutique Fitness; Fitness Industry; Market Sizing; Consumer Technology; Bundling; Subscription Model; Two-sided Marketplace; ClassPass; Entrepreneurship; Venture Capital; Business Startups; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Customer Value and Value Chain; Marketing Strategy; Failure; Business Strategy; Technology Industry; Health Industry; New York (city, NY)
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      Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)
      • November 2016 (Revised March 2018)
      • Module Note

      Strategy Execution Module 9: Building a Balanced Scorecard

      By: Robert Simons
      This module reading explains how to construct a strategy map and build a balanced scorecard. Using an internal value chain model, the module illustrates how a balanced scorecard can support and enable customer management, innovation, operations, and post-sale service... View Details
      Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Measurement; Strategy Map; Business Goals; Customer Measures; Strategy; Balanced Scorecard; Business Model
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      Simons, Robert. "Strategy Execution Module 9: Building a Balanced Scorecard." Harvard Business School Module Note 117-109, November 2016. (Revised March 2018.)
      • November 2016
      • Article

      Spatial Organization of Firms and Location Choices Through the Value Chain

      By: Juan Alcacer and Mercedes Delgado
      We explore the impact of geographically bounded, intra-firm linkages (internal agglomerations) and geographically bounded, inter-firm linkages (external agglomerations) on firms' location strategies. Using data from the Census Bureau's Longitudinal Business Database,... View Details
      Keywords: Location Choices; Agglomeration Economies; Value Chain; Organization Theory; Geographic Location; Business Strategy
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      Alcacer, Juan, and Mercedes Delgado. "Spatial Organization of Firms and Location Choices Through the Value Chain." Management Science 62, no. 11 (November 2016).
      • October 2016
      • Case

      Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery

      By: Robert S. Huckman and Sarah Mehta
      In 2013, Sam Frons founded Addicaid—a mobile application (app) that allowed people in addiction recovery to track their progress, check in with counselors, and connect with others in recovery programs. The app was grounded in cognitive behavioral therapy and used the... View Details
      Keywords: Digital Health Interventions; Substance Use Disorder; Addiction Treatment; Addiction Recovery; Scale; Innovation; Health; Health Disorders; Health Industry; New York (city, NY)
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      Huckman, Robert S., and Sarah Mehta. "Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery." Harvard Business School Case 617-018, October 2016.
      • 2016
      • Book

      Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

      By: Elie Ofek, Eitan Muller and Barak Libai
      This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
      Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
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      Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
      • June 2016
      • Supplement

      Supply Chain Finance at Procter & Gamble Spreadsheet Supplement

      By: Benjamin C. Esty, Scott Mayfield and David Lane
      In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the... View Details
      Keywords: Working Capital; Supply Chain Finance; Corporate Treasury; Consumer Packaged Goods; Value Creation; Supply Chain; Supplier Relationships; Banking; Liquidity; Accounts Payable; Accrual Accounting; Financial Reporting; Cash Flow; Cost Management; Banks and Banking; Financial Strategy; Multinational Firms and Management; Supply Chain Management; United States; Brazil
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      Esty, Benjamin C., Scott Mayfield, and David Lane. "Supply Chain Finance at Procter & Gamble Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 216-713, June 2016.
      • May 2016 (Revised May 2017)
      • Case

      Supply Chain Finance at Procter & Gamble

      By: Benjamin C. Esty, E. Scott Mayfield and David Lane
      In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the... View Details
      Keywords: Working Capital; Supply Chain Finance; Corporate Treasury; Consumer Packaged Goods; Supply Chain; Supplier Relationships; Banking; Liquidity; Accounts Payable; Financial Reporting; Cash Flow; Cost Management; Banks and Banking; Financial Strategy; Multinational Firms and Management; Supply Chain Management; Accrual Accounting; Value Creation; Consumer Products Industry; Forest Products Industry; United States; Brazil
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      Esty, Benjamin C., E. Scott Mayfield, and David Lane. "Supply Chain Finance at Procter & Gamble." Harvard Business School Case 216-039, May 2016. (Revised May 2017.)
      • May 25, 2016
      • Comment

      How Consumers and Businesses are Reshaping Public Health

      By: John A. Quelch
      Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
      Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Biotechnology Industry; Chemical Industry; Consumer Products Industry; Distribution Industry; Fashion Industry; Food and Beverage Industry; Green Technology Industry; Health Industry; Insurance Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Public Administration Industry; South America; North and Central America; Middle East; Europe; Asia
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      Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
      • May 2016 (Revised April 2018)
      • Case

      Building the Digital Manufacturing Enterprise of the Future at Siemens

      By: Willy Shih
      This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details
      Keywords: Big Data; Internet Of Things; Internet Of Everything; Industrie 4.0; Digital Factory; Digital Enterprise; Digital Manufacturing; Manufacturing; Production Management; Production Planning; Computer Software; Germany; German Manufacturing; Machinery and Machining; Information Technology; Digital Platforms; Technological Innovation; Production; Supply Chain; Applications and Software; Information Infrastructure; Internet and the Web; Analytics and Data Science; Manufacturing Industry; Germany
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      Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)
      • 20 May 2016
      • Other Presentation

      Competing to Change the World: Creating Shared Value

      By: Michael E. Porter
      The principle of shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Shared value is becoming an integral part of strategy and is defining a whole new set of best practices that companies... View Details
      Keywords: Society; Shared Value; Value Creation; Strategy; Civil Society or Community
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      Porter, Michael E. "Competing to Change the World: Creating Shared Value." Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands, May 20, 2016.
      • 18 May 2016
      • Other Presentation

      Competing to Change the World: Creating Shared Value

      By: Michael E. Porter
      The principle of shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Shared value is becoming an integral part of strategy and is defining a whole new set of best practices that companies... View Details
      Keywords: Society; Shared Value; Value Creation; Strategy; Civil Society or Community; United States
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      Porter, Michael E. "Competing to Change the World: Creating Shared Value." ZfU Seminar, ZfU International Business School, Zürich, Switzerland, May 18, 2016.
      • May 2016 (Revised September 2017)
      • Case

      Pal's Sudden Service—Scaling an Organizational Model to Drive Growth

      By: Gary P. Pisano, Francesca Gino and Bradley R. Staats
      Pal's Sudden Service has developed a unique operating model and organizational culture in the quick service restaurant business. With a deep emphasis on process control and improvement, zero defects, extensive training, and a high level of employee engagement, Pal's... View Details
      Keywords: Growth Strategy; Corporate Culture; Operations Strategy; Motivation; Values; Motivation and Incentives; Strategy; Values and Beliefs; Service Operations; Organizational Culture; Growth and Development Strategy; Service Industry; Food and Beverage Industry
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      Pisano, Gary P., Francesca Gino, and Bradley R. Staats. "Pal's Sudden Service—Scaling an Organizational Model to Drive Growth." Harvard Business School Case 916-052, May 2016. (Revised September 2017.)
      • March 2016
      • Teaching Note

      Advanced Leadership Pathways: Inge Skjelfjord and the Cacao Supply Chain

      By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
      Inge Skjelfjord, with a long career in international finance focused on agribusiness projects, had a vision to build a cacao research center that would help smallholder cacao farmers, who benefited the least from the chocolate value chain. He aimed to support the... View Details
      Keywords: Agribusiness Industry; Farming; Farm; Policy; Change Management; Innovation; Agribusiness; Education; Economic Growth; Research; Supply Chain; Supply Chain Management; Agriculture and Agribusiness Industry; Ecuador
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      Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Inge Skjelfjord and the Cacao Supply Chain." Harvard Business School Teaching Note 316-122, March 2016.
      • March 2016 (Revised May 2016)
      • Case

      UFO Moviez—Gentle Disruption

      By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi
      UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution... View Details
      Keywords: Film Entertainment; Information Technology; Distribution; Disruption; Growth and Development Strategy; Technology Industry; Motion Pictures and Video Industry; India
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      Luo, Hong, Felix Oberholzer-Gee, and Saloni Chaturvedi. "UFO Moviez—Gentle Disruption." Harvard Business School Case 716-447, March 2016. (Revised May 2016.)
      • January 2016
      • Case

      Haiti Hope: Innovating the Mango Value Chain

      By: Amy C. Edmondson and Jean-François Harvey
      This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the... View Details
      Keywords: Sustainability; Economic Development; Corporate Social Responsibility; Emerging Country; Teaming; Public-private Partnership; Inter-organizational Relationships; Collaboration; Strategy Implementation; Agricultural Commodity; Plant-Based Agribusiness; Public Sector; Supply Chain Management; Customer Value and Value Chain; Corporate Social Responsibility and Impact; Learning; Partners and Partnerships; Private Sector; Developing Countries and Economies; Social Enterprise; Food and Beverage Industry; Agriculture and Agribusiness Industry; Haiti
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      Edmondson, Amy C., and Jean-François Harvey. "Haiti Hope: Innovating the Mango Value Chain." Harvard Business School Case 616-040, January 2016.
      • January 2016 (Revised February 2016)
      • Course Overview Note

      The Sustainable Core: Operations Management

      By: Michael W. Toffel and L. Beril Toktay
      This note is designed to help faculty embed environmental sustainability content into their core Operations Management course at the MBA or undergraduate level. It can also be used to identify cases with environmental content that can be used in operations electives... View Details
      Keywords: Environmental Management; Operations Management; Sustainable Operations; Environmental Regulation; Operations; Supply Chain; Supply Chain Management; Agriculture and Agribusiness Industry; Biotechnology Industry; Food and Beverage Industry; Construction Industry; Forest Products Industry; Retail Industry
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      Toffel, Michael W., and L. Beril Toktay. "The Sustainable Core: Operations Management." Harvard Business School Course Overview Note 616-022, January 2016. (Revised February 2016.)
      • 2016
      • Book

      Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

      By: John A. Quelch
      The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

      Consumers, Corporations, and Public... View Details
      Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Apparel and Accessories Industry; Biotechnology Industry; Communications Industry; Consumer Products Industry; Distribution Industry; Entertainment and Recreation Industry; Food and Beverage Industry; Health Industry; Information Industry; Information Technology Industry; Insurance Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Technology Industry; Tourism Industry; Transportation Industry; Travel Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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      Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
      • 2019
      • Working Paper

      Who Should Select New Employees, Headquarters or the Unit Manager? Consequences of Centralizing Hiring at a Retail Chain

      By: Carolyn Deller and Tatiana Sandino
      We examine how changing the allocation of hiring decision rights in a multiunit organization affects employee-firm match quality, contingent on a unit’s circumstances. Our research site, a US retail chain, switched from a decentralized hiring model (hiring by business... View Details
      Keywords: Control; Selection; Decentralization; Company Values; Retail Chains; Decision Making; Economics; Geography; Employees; Selection and Staffing; Organizational Design; Situation or Environment; Retail Industry
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      Deller, Carolyn, and Tatiana Sandino. "Who Should Select New Employees, Headquarters or the Unit Manager? Consequences of Centralizing Hiring at a Retail Chain." Harvard Business School Series in Accounting and Control, No. 16-088, January 2016. (Revised August 2019. Forthcoming in The Accounting Review.)
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