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  • 05 Mar 2012
  • Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

brands, simplified pricing that replaces the retailer's constant sales and coupons, and an updated store design that promises to make one think more of Apple's high-touch emporiums than a typical department store layout. “J.C. Penney is in a very tough spot.” In fact,... View Details
Keywords: by Kim Girard; Retail
  • August 2023
  • Supplement

Apple: Privacy vs. Safety (C)

By: Henry McGee, Nien-hê Hsieh and Kerry Herman
In September 2021, Apple decided to delay updates to iOS and iPadOS that included features to fight child sexual abuse. While many—including prominent privacy and security experts—praised Apple, others were opposed. They saw Apple introducing features that risked... View Details
Keywords: Corporate Social Responsibility and Impact; Values and Beliefs; Public Opinion; Applications and Software; Leadership
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  • November 1993 (Revised September 2003)
  • Supplement

Beech-Nut Nutrition Corporation (A-3)

By: Lynn S. Paine
Describes Beech-Nut's resolution of the apple juice matter. View Details
Keywords: Food and Beverage Industry; United States
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  • December 2006 (Revised March 2010)
  • Case

Bill Gates and Steve Jobs

By: Anthony Mayo and Mark Benson
Bill Gates and Steve Jobs, founders of Microsoft and Apple respectively, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of academia and research facilities, computers can now be found in every area of... View Details
Keywords: Entrepreneurship; Business History; Technological Innovation; Leadership; Risk and Uncertainty; Technology Industry
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  • January 2023
  • Supplement

Apple: Privacy vs. Safety (B)

By: Henry McGee, Nien-hê Hsieh and Christian Godwin
In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s... View Details
Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus and Relationships; Decision Making; Ethics; Values and Beliefs; Globalized Firms and Management; Government and Politics; Health; Health Pandemics; Leadership; Markets; Safety; Social Issues; Information Technology; Telecommunications Industry; Technology Industry; Consumer Products Industry; Electronics Industry; Health Industry; United States; Europe
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  • November 1993 (Revised September 1998)
  • Supplement

Beech-Nut Nutrition Corporation (C): Conclusion

By: Lynn S. Paine
Describes the results of the charges related to the sale of the apple juice products. View Details
Keywords: Food and Beverage Industry; United States
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  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

next-generation robot, a little humanoid named QRIO. Mac Mini. Moments after Apple unveiled its $499 Mac Mini in January 2005, the Internet was buzzing with speculation about just what the new computer was for. Sold without a monitor,... View Details
Keywords: by Youngme Moon
  • October 2020 (Revised August 2022)
  • Case

Epic Games: Nineteen Eighty-Fortnite

By: Andy Wu, Miaomiao Zhang and Christopher Zhang
In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems.... View Details
Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, and Gambling; Mobile and Wireless Technology; Lawsuits and Litigation; Entrepreneurship; Competitive Strategy; Digital Platforms; United States
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  • 16 Feb 2016
  • First Look

February 16, 2016

https://cb.hbsp.harvard.edu/cbmp/product/616043-PDF-ENG Harvard Business School Case 516-027 Apple Pay On September 9, 2014, in front of a packed audience in Cupertino, California, Tim Cook, the chief executive officer of Apple, announced... View Details
Keywords: Sean Silverthorne
  • 04 Mar 2016
  • Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

sales each year? Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School, recently wrote a case on Apple Pay and the company’s ambitions of convincing consumers to trade in their real wallets in... View Details
Keywords: Re: Sunil Gupta; Technology
  • November 2019
  • Case

Apple, Einhorn, and iPrefs (Abridged)

By: Carliss Y. Baldwin and W. Carl Kester
In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
Keywords: Markets; Stock Shares; Value Creation; Business and Shareholder Relations
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  • 08 Jan 2018
  • Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

30 percent of the bad apples in the study were repeat offenders, with an advisor with a past record of misconduct five times more likely to engage in misconduct again in any given year. Advisors were particularly apt to prey on customers... View Details
Keywords: by Michael Blanding; Financial Services
  • 01 Aug 2005
  • Research & Ideas

How to Choose the Best Deal

million, though the price may be negotiable. The other site, a former apple orchard of about one hundred acres, was acquired by a local bank through a foreclosure. The bank is preparing to list the property but has yet to set an asking... View Details
Keywords: by Michael Wheeler
  • December 2014
  • Case

HN Agri Serve: Growing Prosperity

By: Jose B. Alvarez, Anjali Raina and Rachna Chawla
In 2014, Khuram Mir, CEO of HN Agri Serve, an innovative apple orchard company in the Kashmir region of Northern India, wonders about the best growth strategy for his company. View Details
Keywords: Entrepreneurship In Emerging Markets; India; Agribusiness; Entrepreneurship; Food and Beverage Industry; India
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  • January 2017 (Revised March 2021)
  • Case

Fitbit

By: Regina E. Herzlinger, Christine Snively and Sarah Mehta
In 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives.
Why did it lose its market position?
How will the proposed acquisition affect it and Google? View Details
Keywords: Wearable Sensors; Smart Watches In Health Care; Google Acquisition; Health Care and Treatment; Information Technology; Acquisition
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  • 01 Sep 2016
  • Cold Call Podcast

Behind Apple's Tax Situation, an Unprecedented Financial Policy

Keywords: Re: Mihir A. Desai; Technology; Consumer Products
  • April 2023 (Revised September 2023)
  • Case

Apple's iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim
When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and... View Details
Keywords: Iphone; Smartphone; Waste Management; Recycling; Innovation; Product Upgrade; Product Life Cycle; Sustainability; Climate Impact; Digital; Business Model Innovation; Climate Change; Information Technology; Business Model; Electronics Industry; Information Technology Industry
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  • 10 Apr 2012
  • First Look

First Look: April 10

Instructions for Poppie Santoni, Director Ian LarkinHarvard Business School Case 912-040 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/912040-PDF-ENG New England Apple Slices Deishin Lee... View Details
Keywords: Carmen Nobel
  • March 2011 (Revised September 2014)
  • Case

Bridging the GAAPs

By: Gwen Yu
Inconsistencies in accounting treatment across countries are a major obstacle for global equity investment. Adoption of a single accounting standard (IFRS) has been received with much excitement, where apples to apples comparison across countries will become easier.... View Details
Keywords: Financial Reporting; International Accounting; Private Equity; Investment; Globalized Markets and Industries; Information Management; Standards; Valuation
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  • Winter 2020
  • Article

The Sky above and the Mud below: Two Books about Steve Jobs

By: Richard S. Tedlow
Steve Jobs was the most charismatic businessperson in the modern era. When he died, on October 5, 2011, Apple was inundated with condolence messages from all over the United States and from around the world. These notes were sent not only to Apple headquarters in... View Details
Keywords: Steve Jobs; Impact
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