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Show Results For

  • All HBS Web  (688)
    • People  (1)
    • News  (209)
    • Research  (326)
    • Multimedia  (12)
  • Faculty Publications  (194)
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  • 15 Dec 2024
  • News

Skydeck: Reddit’s Rise

dinner party. Is it work colleagues? Is it college friends? [So] you know what to wear, what to say, what not to say.” “I love the zeitgeist. ...I’m the first one to download the new music on Tuesdays. I’m the first one to download some new crazy View Details
  • 01 Sep 2015
  • News

The Business of Love

companies and, well, straight men. In the offices of a Cambridge software firm, the Deckingers are discussing their vision for Jess, Meet Ken with a team of mobile app designers. Their target audience is single, heterosexual women, ages... View Details
Keywords: April White
  • 01 Dec 2017
  • News

The First Five Years: Emmanuel Straschnov (MBA 2012)

tools are usually just a way to get something online quickly, provided it fits one of the use cases that the tool covers). But Bubble is very open-ended. It requires some learning, but it lets people build exactly what they want, as they can control their website or... View Details
  • 22 Aug 2019
  • News

Getting There

the notion that the mobile phone revolution might help unlock a chronic problem in Southeast Asia: safe and reliable on-demand transportation. They launched Grab in Malaysia in 2012. In its earliest days, the company offered an app to... View Details
Keywords: Transit and Ground Passenger Transportation; Transportation
  • 01 Dec 2020
  • News

A New Approach to Contact Tracing

Bluetooth in Android and Apple smartphones to determine proximity between people, and thus assess their potential exposure to the coronavirus. A random ID attached to a user’s phone number generates temporary, encrypted IDs. When users’ phones are within 30 feet of one... View Details
Keywords: Jennifer Gillespie; Government
  • 24 Apr 2014
  • News

Creating a mathematical method to understand consumer behavior in a digital world

homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a mobile app in Japan, Gupta... View Details
  • 04 Sep 2019
  • News

Putting the Game Within Reach

its inaugural season with eight teams that will play hour-long, 7-on-7 arena-style football games broadcasted on Twitch, a live-streaming platform used mainly by gamers. Play calling can be executed live during the game on either an app... View Details
  • 01 Mar 2025
  • News

On The Case: The Base Factor

learnings in Madrigal are not dependent on context. “It doesn’t matter if it’s a retail business or a SaaS B2B business or an app or industrial product—you name it,” she says. This case’s aim is to equip students with the skills to look... View Details
Keywords: Jen McFarland Flint
  • 25 Feb 2020
  • News

Gotta Dance

lyrics, soaring harmonies, and finely tuned choreography. More importantly, it had an average view time of over two minutes, far beyond the usual five-second skip time allowed on YouTube. More recently, a project for e.l.f. Cosmetics on the video-sharing View Details
Keywords: Julia Hanna
  • 01 Dec 2015
  • News

Leading Boston and Beyond

via the city’s Citizens Connect app were “closed” without a resolution. It is a balancing act between making residents feel their concerns are heard and helping them understand the process the city uses to prioritize snow removal given... View Details
Keywords: Jen Myers; Executive, Legislative, and Other General Government Support; Government
  • 17 Aug 2015
  • News

The Play Alchemist

sponsored is used. “It's using this technology to deepen the connection between the person who made the purchase and the actual giving that’s happened,” Matthews says. The Plus app will also let users vote to support beneficial social... View Details
Keywords: Constantine von Hoffman
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

expatriate employees ride them. By comparison, through the Go-Jek app a user could now summon a ride in seconds just as a New Yorker could summon an Uber. Routes were traceable, fares were calculated transparently, and passengers could... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 01 Sep 2020
  • News

Action Plan: Finding Fluency

also lets me daydream about the trip to Paris I’m going to get back on the calendar someday.” Dunaway, the chief marketing officer for Duolingo, is not alone in her desire to use her time in quarantine for self-improvement. Interest in the nine-year-old... View Details
Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
  • 23 Oct 2019
  • News

Future Tech Leaders Dive into New Program

a team project in the new MS/MBA: Engineering Sciences Program, offered jointly by HBS and the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS). With just three days to complete a prototype, Batt’s team created a connected device and mobile... View Details
Keywords: University Collaborations; MS/MBA
  • 19 Apr 2018
  • News

One Last Pitch

app allows the user to participate in random drugs tests using a thumbprint, or breath or saliva tests via video. “No more degrading urine tests,” Gastfriend says. Patients are rewarded for meeting goals and staying on the program through... View Details
Keywords: Jennifer Myers
  • 05 Aug 2015
  • News

Mobilizing the Public to Fight Bribery

Very consumer focused,” says Motte-Munoz. “Say you need a driver’s license; the app will tell you where all the DMV offices are and tell you their rating on a corruption basis.” “People know there’s corruption,” Motte-Munoz adds. “We’re... View Details
Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government
  • 22 Feb 2022
  • News

Elevator Pitch: Good Vibrations

showing that vibration at a precise frequency stimulates bone growth and improves bone density, OsteoBoost will be coupled with an app to track daily use and encourage good nutritional habits. The Why: One in four American men and half of... View Details
Keywords: medical device; healthcare; entrepreneurship; Alumni New Venture Competition
  • 01 Jun 2017
  • News

In My Humble Opinion: Jen Wong (MBA 2004)

folks who have worked at pure-play digital companies. Both love the brand equally, but they have different ideas about what is possible for the brand.” The bleeding edge: “Is a place every company should want to be. Selectively. For example, Time Inc. launched a... View Details
Keywords: April White
  • 01 Dec 2010
  • News

Making a Difference

codes readable by smartphone cameras. The information encoded in the graphic will take your smartphone browser to a designated Web address. To access the bar-code information, first download free QR scanner software from your smartphone provider’s View Details
Keywords: Roger Thompson; meta
  • 15 Jun 2021
  • News

Case Study: Inside Story

journey became the genesis of Saga. Cofounded with Nicole Wee (MBA 2018), Saga is a social mobile app that helps families save and share stories in an audio format. Launched in mid-2020, the company currently has six full-time employees... View Details
Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information
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