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Publications

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  • All HBS Web  (217)
    • People  (1)
    • News  (79)
    • Research  (104)
    • Multimedia  (1)
  • Faculty Publications  (40)

Show Results For

  • All HBS Web  (217)
    • People  (1)
    • News  (79)
    • Research  (104)
    • Multimedia  (1)
  • Faculty Publications  (40)
← Page 7 of 217 Results →
  • 19 Sep 2016
  • News

A Fresh Approach to Urban Farming

As CEO and cofounder of Comcrop, Niyati Gupta (MBA 2011) is helping local urban farmers in Singapore grow fresh, healthy produce using rooftop gardens that blend the techniques of aquaculture View Details
  • 01 Mar 2004
  • News

HBS Alumni Explore Tanzania

Canada, Shanghai, Bogotâ¡, London, Paris, Valencia, Santiago, Bangkok, and Auckland. We spend our first four days viewing wild animals in the Ngorongoro crater, Serengeti, and... View Details
Keywords: Susan Young; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

in K-12 education, has brought to a collaboration with Hewlett Packard (HP) high credibility and access to key curriculum decision makers in the public education system. A leading designer, manufacturer, and... View Details
Keywords: by James Austin
  • 01 Aug 2001
  • News

Ray A. Goldberg (MBA '50)

at the School, John H. Davis, coined the term "agribusiness." The two men wanted a word to describe the complex value-added chain that begins with a farmer's purchase of livestock or seed and ends with a View Details
Keywords: Alumni Achievement Award; John H. Davis; Scientific Research and Development Services; Scientific Research and Development Services
  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
Citation
Read Now
Related
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for View Details
Keywords: Martha Lagace
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser... View Details
Keywords: by Carmen Nobel
  • 22 Feb 2011
  • News

Invested in Social Change

Keywords: Animal Production and Aquaculture; Animal Production and Aquaculture; Animal Production and Aquaculture; Animal Production and Aquaculture; Animal Production and Aquaculture; Animal Production and Aquaculture
  • 12 Feb 2025
  • Blog Post

How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022)

What were you doing prior to HBS? What made you decide to go to HBS? Before HBS, I worked at Tesla as a design engineer and project manager. I had the opportunity to work on groundbreaking products alongside... View Details
  • 19 Oct 2011
  • News

A Good Look

Levy: Ingredients for beauty from an unlikely source. Photo courtesy Kerty Levy A company that manufactures the nutritional ingredients used in animal feed doesn’t seem like the most likely incubator for a beauty View Details
Keywords: Health and Personal Care Stores; Health and Personal Care Stores
  • 21 Oct 2024
  • Research & Ideas

What Happens in Vegas Could Shape the Metaverse

useful in areas where content production is expensive. And the most expensive content production is 3D animated graphics.” Today, the metaverse... View Details
Keywords: by Scott Nover; Computer; Information Technology
  • 17 Feb 2022
  • Blog Post

The Fifth Year of Short Intensive Programs (SIPs) at HBS

investors, activists, and students working together to reduce climate change, feed the world’s population, reduce animal suffering, and develop new fascinating View Details
  • 20 Apr 2010
  • First Look

First Look: April 20

Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance Authors: Dana R. Carney, Amy J.C. Cuddy, and Andy J. Yap Publication: Psychological Science (forthcoming) Abstract Humans View Details
Keywords: Martha Lagace
  • 19 Apr 2016
  • First Look

April 19, 2016

middle class—outweigh the challenges of operating there. And indeed, as embodied by Nigeria's status as a net food importer despite having 80 million hectares of potential agricultural land, the challenges are considerable. View Details
Keywords: Sean Silverthorne
  • 01 Dec 2003
  • Research & Ideas

Sometimes Success Begins at Failure

In the late 1980s, scientists for New York City-based drug-maker Pfizer began testing what was then known as compound UK-92,480 for the treatment of angina. Although UK-92,480 seemed promising in the lab and in View Details
Keywords: by Henry Chesbrough; Health; Pharmaceutical
  • 15 May 2020
  • News

New Menu

cell-based technology. "If these alternatives are as tasty as their animal-based counterparts, and if they're priced right, then our reliance on animal protein will decrease View Details
  • 01 Jun 2012
  • News

Inspiration Is Not Enough

According to venture capitalist Jeffrey Harris (MBA 1981), there are entrepreneurs, and then there are transformative entrepreneurs. The former group includes Richard Branson, who has created many great View Details
Keywords: Sean Silverthorne; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services

    Adolphus W. Green

    designs to increase distribution and invested in new product development. Under his watch, animal crackers (fashioned after the Barnum Circus) View Details
    Keywords: Food & Tobacco
    • Web

    Native American Heritage Month | Baker Library

    Department of Commerce. It depicts the recycling of aquaculture and agriculture-derived cash flowing through a community: "If the community sets up its own business such as a motel, gas station, credit... View Details
    • 15 Sep 2011
    • Research & Ideas

    High Ambition Leadership

    what products or services to offer by first looking inside. Contrary to most companies that begin by looking at markets and competition, these CEOs looked inside to define "who" the company was—where was the... View Details
    Keywords: by Martha Lagace
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