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  • March 1982 (Revised April 1989)
  • Background Note

Industrial Market Selection and Product Planning

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Corey, E. Raymond. "Industrial Market Selection and Product Planning." Harvard Business School Background Note 582-119, March 1982. (Revised April 1989.)
  • August 1995
  • Case

Air Products and Chemicals, Inc.: IT Organization and Architecture Challenges

By: Richard L. Nolan
Presents the outcome of Air Products ICON decentralization projects. New issues are explored, including the challenges of having a decentralized MIS staff, global network, client/server architecture, new data center issues, outsourcing, a new highly strategic customer... View Details
Keywords: Information Technology; Information Infrastructure; Applications and Software; Organizational Design; Problems and Challenges
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Nolan, Richard L. "Air Products and Chemicals, Inc.: IT Organization and Architecture Challenges." Harvard Business School Case 196-017, August 1995.
  • November 1975 (Revised October 1976)
  • Case

Cross River Products

By: Steven C. Wheelwright
Describes production task of meeting peak seasonal demands in a light manufacturing plant. Information is provided for evaluating the options of overtime, second shift, second production line, and inventory buildup. View Details
Keywords: Buildings and Facilities; Information; Labor; Demand and Consumers; Production; Supply Chain
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Wheelwright, Steven C. "Cross River Products." Harvard Business School Case 676-086, November 1975. (Revised October 1976.)
  • June 1991 (Revised April 1995)
  • Background Note

Mass Production and the Beginnings of Scientific Management

Examines the coming of mass production (continuous and large-batch processes and those involving fabricating and assembling of interchangeable parts), and relates the beginnings of modern factory management to the needs and opportunities created by the new technology.... View Details
Keywords: Technology; Change Management; Production; Industrial Products Industry; Industrial Products Industry
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McCraw, Thomas K. "Mass Production and the Beginnings of Scientific Management." Harvard Business School Background Note 391-255, June 1991. (Revised April 1995.)
  • August 1976 (Revised April 1995)
  • Background Note

The Integration of Mass Production and Mass Distribution

Describes the sudden appearance of the large industrial enterprise in the 1880s. Reviews the three types of mass-production industries in which the new form came: those producing perishable products; those making low-priced semi-perishable products; and makers of... View Details
Keywords: Business History; Production; Manufacturing Industry
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Chandler, Alfred D., Jr. "The Integration of Mass Production and Mass Distribution." Harvard Business School Background Note 377-031, August 1976. (Revised April 1995.)
  • Research Summary

The Real Exchange Rate, Innovation and Productivity

By: Laura Alfaro
We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001-2010. We uncover the following stylized facts about regional variation of manufacturing firms'... View Details
  • 2019
  • Chapter

Product Market Strategy

By: Anoop Menon and Dennis Yao
Product market strategy is the collection of choices, actions and activities of a firm that determines how it positions itself in its product markets, and allows it to achieve and maintain a COMPETITIVE ADVANTAGE. This article examines product market strategy from the... View Details
Keywords: Product Positioning; Competitive Advantage
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Menon, Anoop, and Dennis Yao. "Product Market Strategy." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published, October 2013.)
  • May 1997
  • Teaching Note

Introduction and Overview: Managing Product Development, Instructor's Note

By: Marco Iansiti
The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details
Keywords: Experience and Expertise; Product Development; Projects; Groups and Teams
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Iansiti, Marco. "Introduction and Overview: Managing Product Development, Instructor's Note." Harvard Business School Teaching Note 697-104, May 1997.
  • Article

Productivity Orientation and the Consumption of Collectable Experiences

By: Anat Keinan and Ran Kivetz
This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice... View Details
Keywords: Experience and Expertise; Innovation and Invention; Marketing Strategy; Consumer Behavior; Performance Productivity
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Keinan, Anat, and Ran Kivetz. "Productivity Orientation and the Consumption of Collectable Experiences." Journal of Consumer Research 37, no. 6 (April 2011). (Winner, 2011 Ferber Award. Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
  • October 1992 (Revised December 1997)
  • Case

Sterling Chemicals, Inc.: Quality and Productivity Improvement Program

Describes the design and implemenation of a quality improvement program. Sterling Chemical's management hoped the program would improve teamwork and productivity at the plant. View Details
Keywords: Quality; Groups and Teams; Performance Productivity; Performance Improvement; Chemical Industry
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Wruck, Karen. "Sterling Chemicals, Inc.: Quality and Productivity Improvement Program." Harvard Business School Case 493-026, October 1992. (Revised December 1997.)
  • March 1992 (Revised October 1994)
  • Case

AT&T Consumer Products

By: Joseph L. Badaracco Jr.
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico
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Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
  • August 1986 (Revised May 1993)
  • Case

Rohm and Haas (A): New Product Marketing Strategy

By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
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Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
  • 12 PM – 1 PM EST, 05 Nov 2015
  • Webinars: Trending@HBS

Product Management 101

A growing number of HBS graduates are product managers. Among MBA Class of 2013 and 2014 alumni, an estimated 5% work in product management in tech companies; another 6% are founders of tech startups who typically spend a majority of their time on product development.... View Details
  • May 2003
  • Module Note

Managing Product Development

By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration
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Thomke, Stefan H. "Managing Product Development." Harvard Business School Module Note 603-088, May 2003.
  • 19 Nov 2004 - 22 Nov 2004
  • Conference Presentation

Managing Innovation and Product Development...Under Uncertainty

By: Alan MacCormack
Keywords: Innovation and Invention; Product Development; Management
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MacCormack, Alan. "Managing Innovation and Product Development...Under Uncertainty." Paper presented at the Decision Sciences Institute Annual Meeting, Boston, MA, November 19–22, 2004.
  • Jan 2015
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
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Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity." Paper presented at the American Economic Association Annual Meeting, Boston, MA, January 2015.
  • Oct 2014
  • Talk

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
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Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity." NBER Productivity Lunch Seminar, National Bureau of Economic Research, Cambridge, MA, October 2014.
  • Aug 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
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Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity." Paper presented at the Academy of Management Annual Meeting, Philadelphia, PA, August 2014.
  • 5 Sep 2014 - 6 Sep 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
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Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity." Paper presented at the Thematic Conference on Knowledge Commons, Engelberg Center on Innovation Law & Policy and International Association for the Study of the Commons, New York, NY, September 5–6, 2014.
  • 11 Jan 2021
  • Working Paper Summaries

Accounting for Product Impact in the Airlines Industry

Keywords: by George Serafeim and Katie Trinh; Air Transportation; Transportation
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