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Show Results For
- All HBS Web
(177)
- News (55)
- Research (102)
- Multimedia (1)
- Faculty Publications (47)
- 01 Sep 2020
- News
Good Odds
Illustration by Chris Gash Last spring, as the number of air travelers plummeted, airlines and their meal suppliers were left holding the bag—an enormous snack bag filled with individually wrapped cookies, salted pretzels, and cheese... View Details
- 27 May 2014
- First Look
First Look: May 27
argues Mikołaj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and View Details
Keywords: Sean Silverthorne
- 01 Jun 2014
- News
Ready for Takeoff
previous World Cup and Olympic hosts. But the country's lack of transportation alternatives—particularly a useful rail system—has also put an extraordinarily heavy burden on the airlines to move fans to disparate match sites. "I don't... View Details
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
case:https://cb.hbsp.harvard.edu/cbmp/product/718007-PDF-ENG Harvard Business School Case 418-036 Merging American Airlines and US Airways (B) Exhibit to Merging American View Details
Keywords: Sean Silverthorne
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
airline ticket, or renewing a car registration - users activate their wallets, which then enter credit card, billing, and shipping information onto a point-of-sale form with a single click. But even the most basic wallet doesn't stop... View Details
Keywords: Judith A. Ross
- 14 Oct 2014
- First Look
First Look: October 14
Business School Case 615-009 American Airlines in 2011 (A) The "American Airlines in 2011" case set was developed to provide a setting for the comparative analysis of... View Details
Keywords: Sean Silverthorne
- 01 Sep 2005
- News
Predictable Surprises
government departments, but also between two presidential administrations. It seems that there were also elements of political bias at work there. Yes, but to shine the spotlight on the Democrats’ failings for a minute, back in the mid-1990s, Clinton-Gore could have... View Details
- 23 Jan 2008
- First Look
First Look: January 23, 2008
strong differences remained among consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blonde and... View Details
Keywords: Martha Lagace
- 12 May 2015
- News
A Flash of Insight
When American Airlines Flight 11 struck the North Tower of the World Trade Center on the bright, sunny morning of September 11, 2001, it set off a chain of dark events that would kill 3,000 people and change... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details
- 05 Dec 2006
- First Look
First Look: December 5, 2006
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805139 Gordon Bethune at Continental Airlines Harvard Business School Case 406-073 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406073... View Details
Keywords: Sean Silverthorne
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
In addition to traditional wine distribution in the United States, Cuffe made deals with several US airlines to carry Heritage Link wines. "Our first contract created 200 jobs on the ground," Cuffe says proudly. "And ours was the first... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
identity/privacy in terms of being an asset? A: I want Amazon to know my identity, in particular my taste in books and music. I know that they respect the value of that knowledge so that the issue of sharing the data won't ever come up. I want View Details
- 01 Dec 2004
- News
Getting Personal
the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers. JetBlue’s unique combination of features is what... View Details
- 15 Mar 2016
- First Look
March 15, 2016
https://cb.hbsp.harvard.edu/cbmp/product/216029-PDF-ENG Harvard Business School Case 316-013 HNA Group: Global Excellence with Chinese Characteristics By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline... View Details
- 01 Dec 2001
- News
September 11: A Community Reflects
Red Cross, 231 East Putnam Ave., Greenwich, Connecticut 06830. Waleed J. Iskandar (MBA '93) Waleed J. Iskandar (MBA '93) of Boston and London was a consultant with the Monitor Group. He was a passenger on American View Details
Keywords: Susan Young;Deborah Blagg
- 24 Feb 2009
- First Look
First Look: February 24, 2009
efficiency benefits, rebates, and treatment in case of loss or fraud. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909006 Distribution at American Airlines (A) Harvard... View Details
Keywords: Martha Lagace
- 07 Feb 2012
- First Look
First Look: February 7
new question for the research community: How should proposed enhancements to TFM be evaluated in a CDM environment? A sequential evaluation procedure, developed in this paper, addresses this question. The procedure includes airline... View Details
Keywords: Sean Silverthorne
- 21 Feb 2012
- First Look
First Look: Feb. 21
managed. Firms in developing countries, such as Brazil, China, and India tend to be poorly managed. American retail firms and hospitals are also well managed by international standards, although American... View Details
Keywords: Sean Silverthorne
- 07 Jul 2010
- First Look
First Look: July 7
changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's... View Details
Keywords: Martha Lagace