Alumni Achievement Award - Publications - Faculty & Research

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25 Mar 2014
First Look

First Look: March 25

School Case 514-079 Dumb Ways to Die: Advertising Train Safety (A) The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising... View Details

Keywords: Sean Silverthorne

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

it a fad that amounts to little more than sensitivity training in New Age clothing, or does it reflect something more profound about the way we are beginning to conceive of and relate to work? In the following pages six HBS alumni who are... View Details

Keywords: by Marguerite Rigoglioso

03 Mar 2009
First Look

First Look: March 3, 2009

competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising... View Details

Keywords: Martha Lagace