Publications

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

improved forecasting because they feel there is a lot of data that they own [but] they're underutilizing what they get,” Grushka-Cockayne says. “Players in the air traffic space have to deal with typical challenges that firms have to deal... View Details

Keywords: by Roberta Holland; Air Transportation; Air Transportation

April 2013 (Revised April 2014)
Case

The Miracle of Japan Airlines

By: Hirotaka Takeuchi and Victor Stone

Keywords: Air Transportation; Air Transportation Industry; Japan

June 2020
Case

TransDigm: The Acquisition of Aerosonic Corp.

By: Benjamin C. Esty and Daniel W. Fisher

In April 2013, TransDigm, a company that manufactured a wide range of highly engineered aerospace parts for both military and commercial aircraft, announced an agreement to acquire Aerosonic Corporation for $39 million in cash (1.2 times Aerosonic’s sales of $31... View Details

Keywords: Mergers and Acquisitions; Growth Management; Business Strategy; Competitive Strategy; Value Creation; Valuation; Negotiation; Cash Flow; Contracts; Air Transportation Industry; Air Transportation Industry; United States

January 1989
Case

Cathay Pacific Airways (A): Globalization of Airline Reservation and Distribution Systems Technology

By: James I. Cash Jr.

Keywords: Air Transportation; Information Technology; Air Transportation Industry

Find at Harvard

24 May 2018
Research & Ideas

Distance Still Matters in Business, Despite the Internet

a role: Communication costs, transportation costs, and search costs. Communication costs are lower on the internet because it is inexpensive to communicate with others, whether they are in the same building or across the world. View Details

Keywords: by Sean Silverthorne; Transportation; Transportation; Transportation; Transportation; Transportation

September 2006 (Revised November 2013)
Case

Airbus vs. Boeing (A)

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell

Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details

Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Air Transportation Industry

October 1990 (Revised September 1993)
Case

Changing the Culture at British Airways

By: John P. Kotter

In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom

August 2017 (Revised July 2019)
Case

GROW: Using Artificial Intelligence to Screen Human Intelligence

By: Ethan Bernstein, Paul McKinnon and Paul Yarabe

Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details

Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Japan

October 2019
Supplement

Airbus vs. Boeing (K): New Partnerships (2018)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Air Transportation Industry; Air Transportation Industry; United States; Europe; Canada; Brazil

March 2013 (Revised May 2013)
Supplement

Distribution at American Airlines (C)

By: Benjamin Edelman

Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes. View Details

Keywords: Strategy; Distribution; Air Transportation; Air Transportation Industry

July 1984 (Revised April 1997)
Case

British Airways

By: John A. Quelch

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details

Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England

September 1995 (Revised March 1999)
Teaching Note

Canadian Airlines: Reservations About Its Future (A) and (B) TN

By: F. Warren McFarlan

Keywords: Air Transportation; Risk and Uncertainty; Air Transportation Industry; Canada

April 2010 (Revised July 2010)
Teaching Note

JetBlue Airways: Managing Growth (TN)

By: Robert S. Huckman

Teaching Note for [609046]. View Details

Keywords: Growth Management; Air Transportation; Air Transportation Industry

22 Aug 2005
Research & Ideas

Restoring a Global Economy, 1950–1980

attracted many U.S. companies to Western Europe. Technology made it easier than ever before for companies to move people, knowledge, and goods around the world. There were new waves of innovations in transport and communications. In 1958... View Details

Keywords: by Geoffrey Jones

21 Sep 2020
Research & Ideas

Are You Sabotaging Your Own Company?

it says, people can cause time-sucking distractions that stall an organization’s output by doing physical damage to equipment, buildings, and methods of transportation using everyday items found in a home or workplace. This involves petty... View Details

Keywords: by Dina Gerdeman

April 2014 (Revised March 2015)
Case

GE and the Industrial Internet

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients... View Details

June 1970
Background Note

Note on the Light Aircraft Industry

By: Malcolm S. Salter

Keywords: Air Transportation; Air Transportation Industry

Find at Harvard

April 2007
Supplement

Continental Airlines - 1992 (Abridged) (CW)

By: Stuart C. Gilson

Keywords: Air Transportation; Air Transportation Industry

2017
Government Testimony

Passenger Right to Record—Petition for Rulemaking

By: Benjamin Edelman and Mike Borsetti

We ask DOT to affirm that passengers have the right to record what they lawfully see and hear on and around aircraft. We explain why such recordings are in the public interest, and we present the troubling experiences of passengers who have tried to record but have... View Details

Keywords: Aviation; Consumer Protection; Recording; Video; Audio; Privacy; Social Media; Air Transportation; Rights; Contracts; Air Transportation Industry