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  • All HBS Web  (366)
    • News  (38)
    • Research  (201)
  • Faculty Publications  (185)

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  • All HBS Web  (366)
    • News  (38)
    • Research  (201)
  • Faculty Publications  (185)
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  • April 1985 (Revised May 1993)
  • Case

Spacelabs (A)

By: Regina E. Herzlinger
Keywords: Aerospace Industry
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Herzlinger, Regina E. "Spacelabs (A)." Harvard Business School Case 185-129, April 1985. (Revised May 1993.)
  • October 1994
  • Supplement

American Airlines' Value Pricing (C)

By: Alvin J. Silk and Jamie Harper
Designed as a follow-up to American Airlines' Value Pricing (A). View Details
Keywords: Aerospace Industry
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Silk, Alvin J., and Jamie Harper. "American Airlines' Value Pricing (C)." Harvard Business School Supplement 595-037, October 1994.
  • September 1990 (Revised November 1991)
  • Case

National Aeronautics and Space Administration (NASA)

By: V. Kasturi Rangan and Steven Russel
Keywords: Aerospace Industry; United States
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Rangan, V. Kasturi, and Steven Russel. "National Aeronautics and Space Administration (NASA)." Harvard Business School Case 591-019, September 1990. (Revised November 1991.)
  • March 1982
  • Supplement

Airframe Industry (N): Aircraft Profiles (as of September 1980)

By: Benson P. Shapiro
Keywords: Aerospace Industry
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Shapiro, Benson P. "Airframe Industry (N): Aircraft Profiles (as of September 1980)." Harvard Business School Supplement 582-014, March 1982.
  • March 1982
  • Supplement

Airframe Industry (M): Aircraft Profiles (as of September 1978)

By: Benson P. Shapiro
Keywords: Aerospace Industry
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Shapiro, Benson P. "Airframe Industry (M): Aircraft Profiles (as of September 1978)." Harvard Business School Supplement 582-013, March 1982.
  • September 1998
  • Supplement

Lockheed Martin, Video

By: Rosabeth M. Kanter
Keywords: Aerospace Industry
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Kanter, Rosabeth M. "Lockheed Martin, Video." Harvard Business School Video Supplement 399-505, September 1998.
  • October 1994 (Revised November 1994)
  • Case

British Airways: Using Information Systems to Better Serve the Customer

By: W. Earl Sasser and Norman Klein
Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry
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Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
  • May 1988 (Revised November 1990)
  • Case

Airbus vs. Boeing (B): The Storm Intensifies

By: Malcolm S. Salter
Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details
Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States
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Salter, Malcolm S. "Airbus vs. Boeing (B): The Storm Intensifies." Harvard Business School Case 388-145, May 1988. (Revised November 1990.)
  • May 2012
  • Supplement

Columbia's Final Mission (Abridged) (B)

By: Amy C. Edmondson and Kerry Herman
Keywords: Cognitive Biases; Teams; Organizational Learning; Ambiguous Threat; Risk and Uncertainty; Organizational Change and Adaptation; Leadership; Corporate Disclosure; Groups and Teams; Decision Making; Organizational Culture; Aerospace Industry; Aerospace Industry
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Edmondson, Amy C., and Kerry Herman. "Columbia's Final Mission (Abridged) (B) ." Harvard Business School Supplement 612-096, May 2012.
  • January 2022
  • Case

Tomorrow.io Goes to Space

By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett
This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details
Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry
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Krieger, Joshua Lev, Abhishek Nagaraj, and James Barnett. "Tomorrow.io Goes to Space." Harvard Business School Case 822-005, January 2022.
  • March 2019 (Revised May 2019)
  • Case

Space Angels, Multiple Equilibria, and Financing the Space Economy

By: Matthew C. Weinzierl and Alissa Haddaji
Chad Anderson had reason to be proud of his young space-focused investment firm, Space Angels. Since becoming CEO, Anderson had overseen growth along multiple dimensions, and Space Angels was “the preeminent name in space finance” according to one prominent space... View Details
Keywords: Space Economy; Venture Capital; Entrepreneurship; Strategy; Business Model; Aerospace Industry
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Weinzierl, Matthew C., and Alissa Haddaji. "Space Angels, Multiple Equilibria, and Financing the Space Economy." Harvard Business School Case 719-070, March 2019. (Revised May 2019.)
  • March 2018
  • Teaching Note

ISRO: Explore Space or Exploit CubeSats?

By: Prithwiraj Choudhury
ISRO, India’s space agency, established to address domestic challenges with space technology, is one of the six largest space agencies in the world. Through its 59 missions, ISRO has launched numerous satellites for communication, disaster management, navigation,... View Details
Keywords: Strategic Planning; Decision Choices and Conditions; Operations; Management; Aerospace Industry; India
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Choudhury, Prithwiraj. "ISRO: Explore Space or Exploit CubeSats?" Harvard Business School Teaching Note 618-049, March 2018.
  • 2014
  • Article

An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets

By: Greg Autry, Laura Huang and Jeff Foust
The “Public/Private Human Access to Space” / Human Orbital Markets (HOM) study group of the International Academy of Astronautics (IAA) has established a framework for the identification and analysis of relevant factors and structures that support a global human... View Details
Keywords: Air Transportation; Infrastructure; Emerging Markets; Analysis; Competitive Advantage; Aerospace Industry; United States
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Autry, Greg, Laura Huang, and Jeff Foust. "An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets." New Space 2, no. 2 (2014): 83–110.
  • September 2016 (Revised July 2017)
  • Case

Transferring Knowledge Between Projects at NASA JPL (A)

By: Dorothy Leonard and Christopher Myers
The Jet Propulsion Laboratory, a federally funded research institution within NASA, the U.S. National Aeronautics and Space Administration, has played a large role in many space and planetary explorations, particularly to the planet Mars. As a project-based... View Details
Keywords: Knowledge Sharing; Knowledge Management; Employees; Experience and Expertise; Aerospace Industry; United States
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Leonard, Dorothy, and Christopher Myers. "Transferring Knowledge Between Projects at NASA JPL (A)." Harvard Business School Case 917-404, September 2016. (Revised July 2017.)
  • June 2012
  • Article

Collective Memory Meets Organizational Identity: Remembering to Forget in a Firm's Rhetorical History

By: Michel Anteby and Virag Molnar
Much organizational identity research has grappled with the question of identity emergence or change. Yet the question of identity endurance is equally puzzling. Relying primarily on the analysis of 309 internal bulletins produced at a French aeronautics firm over... View Details
Keywords: Organizations; Identity; History; Aerospace Industry; France
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Anteby, Michel, and Virag Molnar. "Collective Memory Meets Organizational Identity: Remembering to Forget in a Firm's Rhetorical History." Academy of Management Journal 55, no. 3 (June 2012): 515–540.
  • July 1988 (Revised March 1990)
  • Case

Grumman Corp.: Business Information System

By: Lynda M. Applegate
Keywords: Information Technology; Organizational Design; Aerospace Industry
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Applegate, Lynda M. "Grumman Corp.: Business Information System." Harvard Business School Case 188-061, July 1988. (Revised March 1990.)
  • May 2001 (Revised August 2001)
  • Case

Airbus A3XX: Developing the World's Largest Commercial Jet (B)

By: Benjamin C. Esty and Michael Kane
Supplements the (A) case. View Details
Keywords: Research and Development; Aerospace Industry
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Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (B)." Harvard Business School Case 201-126, May 2001. (Revised August 2001.)
  • March 2000
  • Case

Lockheed Martin: The Employer of Choice Mission

By: Clayton M. Christensen and Michael D Overdorf
A Lockheed Martin manager is faced with the decision of where to focus the organization's resources in order to develop a world-class employee development system. The manager's recommendation will serve as the basis for the company's goal of becoming an Employer of... View Details
Keywords: Organizational Culture; Resource Allocation; Decision Choices and Conditions; Employees; Human Resources; Leadership Development; Cost Management; Organizational Design; Aerospace Industry
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Christensen, Clayton M., and Michael D Overdorf. "Lockheed Martin: The Employer of Choice Mission." Harvard Business School Case 300-032, March 2000.
  • October 1988
  • Teaching Note

Boeing 767: From Concept to Production (A) and (B), Teaching Note

By: David A. Garvin
Teaching Note for (9-688-040) and (9-688-041). View Details
Keywords: Aerospace Industry
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Garvin, David A. "Boeing 767: From Concept to Production (A) and (B), Teaching Note." Harvard Business School Teaching Note 689-027, October 1988.
  • November 1991 (Revised October 1993)
  • Supplement

British Airways: ""Go for It, America!"" Promotion (B)

By: Stephen A. Greyser
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
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Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
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