Advertising and Marketing - Publications - Faculty & Research

01 Apr 2002
News

Emerging Research on Emerging Markets

asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to... View Details

Keywords: Yasheng Huang; Publishing Industries (except Internet); Information

06 Mar 2008
News

Marketing Can Serve Citizens as Well as Consumers

01 Jul 2010
News

Fine Tuning Market Oriented Practices

Keywords: Brendan Gray

13 Nov 2019
News

Don't Turn Your Marketing Function Over to AI Just Yet

28 Jun 2022
News

Market Research Council Announces 2022 Hall of Fame Inductees

14 Aug 2014
News

The store of two kings: Market Basket's millions and two men named Arthur

24 Aug 2021
News

What We Still Need to Learn about AI in Marketing — and Beyond

01 Sep 2008
News

Is Market Capitalism Headed for Trouble?

In June, Professor Joe Bower (with fellow HBS professors Dutch Leonard, David Moss, and Lynn Paine) led an HBS faculty colloquium on “The Future of Market Capitalism.” The Bulletin spoke with Bower shortly... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

18 Jan 2018
News

Making a Mark in Multicultural Marketing

Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has... View Details