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- Faculty Publications (78)
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- All HBS Web (389)
- Faculty Publications (78)
- Web
Topics - HBS Working Knowledge
Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) View Details
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
Many consumers recovering from the worst inflation in 40 years continue to closely watch their spending—they want to know that every expense is worth it. Now companies must confront a major challenge: gauging how much, if any, of their own higher View Details
- 19 Oct 2010
- First Look
First Look: October 19, 2010
give more, that giving indeed causes increased happiness, and that these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be... View Details
Keywords: Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
in queue characteristics, we find that, on average, deviations lead to slower completion times, providing evidence of the costs of exercising discretion. Doctors tend to deviate more, and deviations tend to be less detrimental with... View Details
Keywords: Sean Silverthorne
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
brands after learning about them from TikTok creators versus advertising from companies. But even ads created specifically for TikTok had a 27 percent higher “completion rate”—when viewers watch the whole ad— than ads that were repurposed... View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
work by other researchers. The memorable propositions that he formulated have probably done more than any other academic to transform views of negotiation toward an interest-based, joint problem-solving conception. Working PapersThe Dynamic View Details
Keywords: Sean Silverthorne
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
is an arrangement in which the seller is paid based on the actual performance of its product or service. It is becoming much more popular. In the advertising industry, agencies had been traditionally paid 15 percent of the View Details
- 01 Oct 2013
- First Look
First Look: October 1
Vadim Kogan Abstract—"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as... View Details
Keywords: Sean Silverthorne
- Web
Hiring International Students
professional business function and employers do not need to interact with the US government to secure work authorization. There is no cost to employers and this is the first step to ensuring a smooth transition to full-time worker. It is... View Details
- 23 Apr 2013
- First Look
First Look: April 23
2013 Winter Term Course overview of "The Entrepreneurial Manager." Purchase this case: http://hbr.org/search/813155-PDF-ENG Harvard Business School Case 113-057 Boston Children's Hospital: Measuring Patient Costs (V) No abstract... View Details
Keywords: Sean Silverthorne
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
price most observers found generous. The debacle cost both the chairman and president of Quaker their jobs and hastened the end of Quaker's independent existence (it's now a unit of PepsiCo). But that's not the end of the story. In... View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
advertising subject to constraints on customer growth. By relaxing constraints on growth by one customer, we can then impute their lifetime value to the firm. We apply our model to data from an auction house. Our results show that there... View Details
Keywords: Sean Silverthorne
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
industries. They all add up to extra costs and burdens for young businesses trying to establish themselves, says Israeli, the Marvin Bower Associate Professor of Business Administration. The challenges include operating at scale when... View Details
- Web
Business History - Faculty & Research
Management ; Business Earnings ; Financial Statements ; Change Management ; Disruption ; Volatility ; Transition ; Crime and Corruption ; Cost vs Benefits ; Decision Making ; Decision Choices and Conditions ; Decisions ; Demographics ;... View Details
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
productive to first isolate the fundamental functions platforms perform, of which there are three: reducing search costs (this helps in matchmaking contexts: men and women, buyers and sellers, etc.); making audiences (this is essentially... View Details
- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
Prevention—spent hundreds of millions of dollars on online advertising campaigns, aiming to encourage people to get vaccinated and to comply with other public health guidance. But was the public listening? More important, were people... View Details
- 16 Apr 2001
- Research & Ideas
Strategy and the Internet
competitive advantage—by operating at a lower cost, by commanding a premium price, or by doing both. Cost and price advantages can be achieved in two ways. One is operational effectiveness—doing the same things your competitors do but... View Details
Keywords: by Michael E. Porter
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
paywall sales strategy, you have to make sure you have the reputation and the uniqueness of content to do it ” “We look at the whole picture—both the digital and print channels, and the two revenue sources of the firms, advertising and... View Details
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
primacy (viewing the price first) makes consumers more likely to focus on whether a product is worth its price, and consequently can help induce the purchase of specific kinds of bargain-priced items. Their study, Cost Conscious? The... View Details