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- Faculty Publications (79)
Show Results For
- All HBS Web (389)
- Faculty Publications (79)
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
Many consumers recovering from the worst inflation in 40 years continue to closely watch their spending—they want to know that every expense is worth it. Now companies must confront a major challenge: gauging how much, if any, of their own higher View Details
- 13 Oct 2010
- First Look
First Look: October 13, 2010
advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's (2005, 2008) cost-based theory of bundling, we develop a simple model of an agency's... View Details
Keywords: Sean Silverthorne
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
brands after learning about them from TikTok creators versus advertising from companies. But even ads created specifically for TikTok had a 27 percent higher “completion rate”—when viewers watch the whole ad— than ads that were repurposed... View Details
- Web
Topics - HBS Working Knowledge
Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
in queue characteristics, we find that, on average, deviations lead to slower completion times, providing evidence of the costs of exercising discretion. Doctors tend to deviate more, and deviations tend to be less detrimental with... View Details
Keywords: Sean Silverthorne
- 19 Oct 2010
- First Look
First Look: October 19, 2010
give more, that giving indeed causes increased happiness, and that these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be... View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
work by other researchers. The memorable propositions that he formulated have probably done more than any other academic to transform views of negotiation toward an interest-based, joint problem-solving conception. Working PapersThe Dynamic View Details
Keywords: Sean Silverthorne
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
is an arrangement in which the seller is paid based on the actual performance of its product or service. It is becoming much more popular. In the advertising industry, agencies had been traditionally paid 15 percent of the View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
advertising subject to constraints on customer growth. By relaxing constraints on growth by one customer, we can then impute their lifetime value to the firm. We apply our model to data from an auction house. Our results show that there... View Details
Keywords: Sean Silverthorne
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
price most observers found generous. The debacle cost both the chairman and president of Quaker their jobs and hastened the end of Quaker's independent existence (it's now a unit of PepsiCo). But that's not the end of the story. In... View Details
- Web
Hiring International Students
professional business function and employers do not need to interact with the US government to secure work authorization. There is no cost to employers and this is the first step to ensuring a smooth transition to full-time worker. It is... View Details
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
industries. They all add up to extra costs and burdens for young businesses trying to establish themselves, says Israeli, the Marvin Bower Associate Professor of Business Administration. The challenges include operating at scale when... View Details
- 01 Oct 2013
- First Look
First Look: October 1
Vadim Kogan Abstract—"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as... View Details
Keywords: Sean Silverthorne
- Web
Business History - Faculty & Research
Management ; Business Earnings ; Financial Statements ; Change Management ; Disruption ; Volatility ; Transition ; Crime and Corruption ; Cost vs Benefits ; Decision Making ; Decision Choices and Conditions ; Decisions ; Demographics ;... View Details
- 23 Apr 2013
- First Look
First Look: April 23
2013 Winter Term Course overview of "The Entrepreneurial Manager." Purchase this case: http://hbr.org/search/813155-PDF-ENG Harvard Business School Case 113-057 Boston Children's Hospital: Measuring Patient Costs (V) No abstract... View Details
Keywords: Sean Silverthorne
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
productive to first isolate the fundamental functions platforms perform, of which there are three: reducing search costs (this helps in matchmaking contexts: men and women, buyers and sellers, etc.); making audiences (this is essentially... View Details
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
paywall sales strategy, you have to make sure you have the reputation and the uniqueness of content to do it ” “We look at the whole picture—both the digital and print channels, and the two revenue sources of the firms, advertising and... View Details
- 16 Apr 2001
- Research & Ideas
Strategy and the Internet
competitive advantage—by operating at a lower cost, by commanding a premium price, or by doing both. Cost and price advantages can be achieved in two ways. One is operational effectiveness—doing the same things your competitors do but... View Details
Keywords: by Michael E. Porter
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
- May 2022
- Case
Maestro Pizza: Coming in Hot!
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza: Coming in Hot!" Harvard Business School Case 722-399, May 2022.