Advertising, Public Relations, and Related Services - Publications - Faculty & Research

August 2000
Case

Project ACHIEVE - January 2000

By: H. Kent Bowen and Elizabeth Kind

Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details

Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry

Citation

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01 Dec 2014
News

Alumni and Faculty Books for December 2014

Herlihy (MBA 1981) (Gerard A. Herlihy) A satire about another out-of-control commodity and stock market boom. Blowing Smoke: Essays on Energy and Climate by Rud Istvan (MBA 1974) (Strategic Book Publishing... View Details

01 Dec 2001
News

Reaching Out

the bakery's finances." For her part, Nundy, an intern in the HBS Nonprofit and Public Management Summer Fellowship Program, was equally energized by her experiences during her twelve weeks of View Details

Keywords: Garry Emmons and Julia Hanna; Health, Social Assistance

November 1990 (Revised February 1991)
Case

L. William Seidman and the Resolution Trust Corp.

By: Richard H.K. Vietor

Keywords: Business and Government Relations; Organizational Design; Public Administration Industry; Public Administration Industry

Citation

Find at Harvard

25 Feb 2020
News

Alumni and Faculty Books for March 2020

application to the U.S. National Park Service (NPS). The framework covers many benefits provided by NPS units and programs, including on-site visitation, carbon sequestration, View Details

01 Mar 2016
News

Alumni and Faculty Books for March 2016

Given success of this magnitude, why aren’t for-profit managed charter schools like Sabis in high demand? The authors rebut the charge that for-profits running charter schools are in it for the money, not the kids, and they explore the... View Details

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

Even as citizens generate more data than ever before, most cities haven’t taken full advantage of that information flow to improve services and become more efficient. “Historically, cities have been moving... View Details

Keywords: by Michael Blanding; Consumer Products

20 Mar 2000
Research & Ideas

Incubators: The New Venture Capitalists?

kicking off a panel discussion at Cyberposium 2000. "But I think it's fair to characterize the incubator space as rather a sleepy one." Until now, that is. Once largely the domain of universities and View Details

Keywords: by Kenneth Liss

04 Sep 2019
News

Alumni and Faculty Books for September 2019

consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling,... View Details

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

and laundry products aimed at men, examples of identity-based labeling—or “identity appeals”—abound in advertising and marketing. Five studies show when and why they backfire.... View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

01 Mar 2014
News

Faculty and Alumni Books for March 2014

build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world—not just money, but also time, talents, personal networks, creative thinking, View Details

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

self-compacting solution to keep streets clean. Last year, however, the Massachusetts-based company’s CEO shared plans to change its business model from selling a product—waste and recycling stations—to selling a subscription-based View Details

Keywords: by Michael Blanding; Energy

31 Aug 2020
Research & Ideas

State and Local Governments Peer Into the Pandemic Abyss

government budgets—even as demand for public services peaks. Many predict that losses in the next fiscal year will be even worse because persistent record-high unemployment will significantly impact income... View Details

Keywords: by Kristen Senz

Web

Teaching Cases - Institute For Strategy And Competitiveness

patients. It presents process maps and financial data relating to the processes used during (1) an office visit to a plastic surgeon for three different diagnoses and (2)... View Details

01 Dec 1997
News

Growing Together

brilliant pedagogy on Jim Austin's part." "The case studies remind us of the value of public-private partnerships," elaborates Richard W. Pogue, senior advisor of the corporate public relations firm Dix &... View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

James E. Austin

Dr. Austin holds the Eliot I. Snider and Family Professor of Business Administration, Emeritus at the Harvard Business School. Previously he held the John G. McLean Professorship and the Richard P. Chapman Professorship. He has been a member of the Harvard... View Details

Keywords: agribusiness

28 May 2019
Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

You need checks and balances. The trust we have in our system—we shouldn’t weaken it. That actually will end up hurting us. About the Author Martha Lagace is a writer based in the Boston area. [Image: guvendemir] View Details

Keywords: by Martha Lagace; Financial Services; Financial Services

11 Nov 2020
Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

public clearinghouse for information about hackathons around the world, including participants, prize winners, and sponsors. They then combined that with data from GitHub, an online View Details

Keywords: by Michael Blanding; Technology

03 Jun 2020
Research & Ideas

Who Guarantees Your Workplace Is Safe for Return?

Here are key requirements to ask of any service provider offering to certify your work setting as a healthy building. These best practices apply for employers, employees, and customers alike. Our research... View Details

Keywords: by John Macomber and Joseph Allen; Real Estate

06 Dec 2010
Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

area, where strategy is set, core product and process technology are maintained, and a critical mass of sophisticated production and service... View Details

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